I originally posted this article back in 2016 and I pulled it to dust it off today because I am currently working with two SEO clients who have hot messes of websites. These companies have tried multiple website developers and SEO agencies, only to be left with hacked up websites with no website traffic, conversions, or ROI. It's buyer beware and sometimes I feel like digital marketing is the wild west of technology. Your website is an important part of your business. If 2020 taught us ... Read More
Website Projects
Buying a Website is Like Buying a Car, But Worse
You walk into a car dealership with high hopes of purchasing a new vehicle. The dealership you picked is an amazing store that comes highly recommended and sells everything from economical Ford and GM cars, trucks, and minivans to luxury brands like Jaguar, Infiniti, and Ferrari. Everything under one roof! What could be better? As you walk through the door, you approach the salesperson and ask him or her to provide you a quick quote on a new vehicle. It’s a realistic request right? No not ... Read More
20 Website Design Requirements Every RFP Response Should Include
I’ve recently been talking a lot about website design requirements, proposals, and contracts. I’ve done so because I know a successful website design launch is more than software code, text, and images. Website design success is a direct result of a structured process and solid documentation. Executing a successful website design project begins and ends with a solid documentation. This documentation can be a proposal, contract, or statement of work. The name of the document is less ... Read More
Can a Website RFP Improve Your Project Success Rate?
Have you ever issued a website RFP and received limited responses? Did you wonder what went wrong and why design agencies failed to reply with earnest? You’re not alone. The breakdown in the RFP process can be attributed to both the RFP issuer and the RFP responders. And it is an issue that has been growing for years. On the client side, a lot of companies fail to publish a solid RFP, which makes it difficult for agencies to respond or even take them serious. On the agency side, design ... Read More
Successful Website Design Projects Begin With Solid Project Scoping
Tomorrow I’m headed to WordCamp San Diego to present a session titled Expectations Management in Contracts & Scoping. The entire presentation is focused on establishing proper scoping and documentation for website design projects. The session is a collaborative one, so I’ll be joined by industry veteran Karim Marucchi (the CEO of Crowd Favorite). While this presentation is focused on helping WordPress developers, the same lessons apply to those who purchase web design services. After all, ... Read More
Successful Web Design Projects: 50+ Questions to Ask Before You Start
With every new web design project I get excited. After years of doing this, you’d think I’d be over the thrill of creating something new. But I’m not and I try to transfer this excitement over to the client in an effort to get them geared up for the project ahead. The cheerleader in me is there for a reason – the majority of our clients underestimate the workload involved in preparing for and executing a web design project. Companies struggle with website projects because they incorrectly ... Read More
Full-Service Digital Marketing Agency
TwitterYoutubeFacebookLinkedinGoogle +