I’m so happy you’re here and I can’t wait to share my SEO knowledge with you. It will be a journey, but certainly one worth taking.
I started learning SEO and website design in 2003. Back then, normal people didn’t know much about SEO, blogging, or social media. And those of us who wanted to learn surely didn’t have all the great information on SEO best practices Google and Bing provide these days.
I had to read a ton of information and do a lot of trial and error to figure things out. The hours and hours I spent digging into SEO provided excellent education and this course is designed to pass that education onto you.
Throughout the course I’m going to do my best to get you to think like Google. In doing so, I’ll use Google as a guide to teach you the fundamentals of SEO. I’ve picked Google because this search engine has the greatest market share, because they offer the best resources for education, and because I learned SEO based on Google’s best practices.
And while I mention Google a lot, the same instructions will apply to other search engines like Bing or Yahoo.
Course content will be presented in an easy to digest manner. I’ll be using a mix of text and videos to help illustrate lesson topics and drive home key points. I’ll talk to you like a person and in a conversational manner as if we were sitting together.
The course is broken down into the following types of content:
- Written Instruction – I like to read and scan, so you’ll find lots of written text with headers and bullets. This will allow you to scan pages and revisit things that you found important.
- Videos – Some videos are from me and many are from Google. Some are old, some are new, but all are relevant. I am including videos from Google because I want you to have faith in what I am stating and I want you to know there is a reason for my view and that you can see this stems directly from information shared by the world’s most popular search engine. I’ve pulled out Google’s instructions from when they were first provided, so you can see the information is indeed valid and has been for quite some time.
- Template Downloads – SEO requires some work in Excel and since this is the case, I’ll be giving you some templates for you to use in your own SEO efforts. I use these for myself and my clients, so they can help keep you on the right track. Please feel free to use these, modify them, or use your own format. In other words, make them your own or create something new that works even better.
- External Tools – At the onset of this course I’ll be sharing my favorite external tools. Don’t skip this session because we will be referencing and using these tools throughout the course. If you don’t already have accounts with the free tools like Google Search Console and Google Analytics, you’ll want to set these up as we talk about them in our first lesson set.
- Common Mistakes – Each lesson set wraps up with the common mistakes I see people make. These are of value, because they will help make sure the most important topics are digested. You don’t need to read these word for word, please scan them.
- Quizzes – Each lesson set also includes a quiz at the end. This will help reinforce important information and let you see how much you’ve learned in our lesson. Don’t be intimidated by these quizzes. They are simply there to help you learn. That’s all. I won’t send you a report card so don’t worry if you get some answers wrong.
Be careful about skipping ahead. I know it is hard and I do it myself.
But remember that SEO is a process and that process has specific steps that need to take place in order. If you skip lessons you’re going to be confused and frustrated.
And I really don’t want that. I want this to be a meaningful experience for you and I want you to get a lot of benefit from the time you’ll spend learning the ins and outs of SEO.
Are You Ready?
Are you ready to get started with your first lesson? Excellent! Then let’s get going.
And as you progress to our first lesson, please remember that SEO isn’t a sprint. It’s a journey that offers a massive amount of long-term rewards. Take your time. There is no rush.