Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the stuff (or really problems and issues) that drives the call or email, I generally make a point of stopping them from looking at one thing and I force them to look at their internet marketing as a whole.
Holistic Internet Marketing is Essential
I believe in holistic internet marketing. I don’t believe there is one magic bullet that will be the saving grace for a company. I think success is based on a lot of things that come together. I’ve experienced this with my own company and with my clients. It isn’t a fabulous website that sells the masses, or an SEO wizard that finds the best keywords, or even a social media guru who brings mentions, clicks, and likes. It’s all of it, working together in harmony.
You can create the best website, but without real traffic, a pretty website provides no value. You can have an excellent SEO campaign that drives thousands of visitors a day, but with a horrible website, they won’t convert. You can make friends with millions via social media, but you have to have something tangible for them to see to make them stick. It isn’t one tactic that drives success, but a cohesive internet marketing plan that is well designed and well executed.
The Two-Headed Monster Have Arrived in New York
This morning I sat in a session at Affiliate Summit East listening to my friend Rachel speak. She was coaching new affiliates on creating a plan and getting started. I’ve always have a hard time explaining to people what Rachel does, because it isn’t something tangible like the websites I build or the Facebook pages I set up. But Rachel’s gift is to be able to take an idea and form it into a complete plan that is executable and fairly guaranteed to be a success.
I think this is one reason Rachel and I get along so well professionally. We’ve been referred to as a “two headed monster” of internet marketing and that “it’s hard to know where one stops and the other starts”. I’ll take that as a compliment, because Rachel practices the cohesive marketing that I believe in. She may not know as much as I do about SEO, but I don’t know as much as she does about affiliate marketing and startups. But together, we’re a pretty powerful force because we have a consistent view of internet marketing and the need for cohesiveness with online promotion.
You may not believe what the two-headed monster preaches, but we do and we do because both heads of the monster have the Google Analytics data, clients, and revenues to prove cohesiveness works.
Rachel has been in affiliate marketing for over a decade and I’ve been doing SEO and website design for almost as long. From our own collective years of experience, we have both learned there is no easy fix or massive rewards without a solid plan and a lot of hard work.