Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time.
A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other.
A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual website visitors. Optimizing in this manner will result in one of two outcomes, with both scenarios being detrimental to a website promotion campaign. The first outcome will be that these tactics work and search engines drive increased traffic to the website, yet actual people become frustrated upon arrival and leave to find a more user friendly source of information. The second outcome is even worse. In this scenario the search engines notice the poor behavior and remove your website from search engine results completely. Neither outcome will produce increased sales of your products or services.
Regardless of the potential outcome, a reputable SEO consultant will write content and optimize website pages designed to please the user and not the search engines. If you hire an Internet marketing consultant and you are leery about their tactics, run away as fast as you can.