Before we know it 2017 will be upon us. While you may not be thinking about marketing in 2017, I am and I’ve been working on scheduling some free SEO webinars through our partners Liquid Web and iThemes.
Below is a list of SEO webinars scheduled for late 2016 and all throughout 2017. Feel free to browse through the list below and register for the events that interest you most.
Liquid Web – Learn the Basics of SEO
December 5th, 2016: The SEO Formula for Driving Success in 2017
We need to reorient our thinking about search engine optimization and being to view SEO in the eyes’ of the search engines. This webinar will concentrate on what Google and Bing require from website owners and bloggers. We won’t focus on algorithms, penalties, or buzzwords. Instead, we’ll layout a proven SEO process that will help keep you on-track for increasing search ranking and traffic.
December 6th, 2016: Maximizing the Output of Free SEO Tools
Did you now there are a ton of great tools available to help with your SEO efforts? Better yet – many of them are 100% free! This webinar reviews the best SEO tools used by the pros for SEO keyword research, sitemap planning, on-page execution, local optimization, and ongoing reporting.
December 7th, 2016: Keyword Research and Site Mapping
Proper keyword research and site mapping is a critical part of a strong SEO process. They set the stage for all on-page and off-page efforts that follow. This webinar session will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the sequence of steps that will keep your keyword research and site mapping on-task and on-target.
December 8th, 2016: On-Page Search Engine Optimization
On-Page search engine optimization is an important part of website promotion and SEO. you have to bo beyond content creation to truly garnish solid and long-term search traffic. In this webinar we’ll explore the key areas of focus for properly optimizing a website page, post or product for search engine optimization. Our presentation will cover topics such as keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
December 9th, 2016: Off-Page Search Engine Optimization
Off-page search engine optimization is an important part of any SEO campaign. It’s the final part of a structured SEO process. In this webinar we review the various techniques for off-page SEO. We’ll discuss off-site data points, review safe link building techniques, discuss safe sources of inbound links, then follow up with a list of unacceptable practices you need to avoid.
Register for SEO Week at Liquid Web: http://go.liquidweb.com/seo-week/
iThemes – 2017 SEO Webinar Series
January 25, 2017: Getting Personal With Google Search Console
This webinar will take a step by step walk through of Google Search Console and review the key metrics and data that you need to evaluate when optimizing your website or blog.
February 22, 2017: Digging Deep into Competitive Research
Do you ever wonder how your competition is outranking you in search? We’ll answer that question in our webinar on competitive research and analysis. In this webinar we’ll review some useful tools and techniques for digging into your competitors content, keywords, and onsite activity.
March 22, 2017: A Practical Guide to Keyword Research
In this webinar we’ll walk through the steps needed for researching keywords and analyzing which phrases will work best for your website or blog. This will be a hands on session where we perform live inquiries and review the data output.
April 19, 2017: Building a Website Architecture That’s SEO Friendly
This webinar will review best practices for creating content silos and mapping out website content. We will discuss best practices for helping search engines find and understand your content, as well as review common mistakes you should avoid.
May 17, 2017: A How-to Guide for On-Page SEO
In this webinar we’ll jump into WordPress and optimize a piece of content from start to finish. We’ll utilize the Yoast SEO plugin in our steps, as well as discuss Yoast’s grading and how it relates to ranking well in search.
June 14, 2017: Blogging Your Way to Great SEO
Blogging for SEO doesn’t have to be boring and stale. We’ll review why blogging matters, what you can do to keep content fresh, and how you can use your blog to help rank the rest of your website content in search.
July 26, 2017: Understanding the Knowledge Graph and Featured Snippets
The Knowledge Graph and Featured Snippets are like lake front property. There is a limited amount of space, but it is oh so valuable. In this webinar we’ll discuss this coveted position zero, we’ll talk about why it matters, and we’ll review SEO techniques for grabbing this top spot.
August 23, 2017: The Ins and Outs of YouTube SEO
Videos are becoming more and more popular with each passing day. But you can’t just create video content and forget about it. You need to invest in YouTube SEO and create a YouTube strategy. Optimizing videos for SEO will help rank them higher, will boost views, and will help grab highly targeted traffic. In this webinar will walk through what matters and what you need to do to drive YouTube success.
September 20, 2017: Why Everyone Should be an Expert in 301 Redirects
Nothing can derail a website quite like forgetting to utilize 301 redirects. This webinar will explore what 301 redirects are, when you should use them, and how you should apply them to your website or blog.
October 25, 2017: Taking the Scary Out of Schema
Schema can sound scary, but it doesn’t have to be. In this webinar we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
November 15, 2017: Linking Strategies: The Who, What, and Why
This webinar will review acceptable and safe link building activities. We’ll go in depth into why internal links are important and we’ll wrap up with safe off-page link building.
December 13, 2017: Twelve Days of Google Analytics
Google Analytics has more data then the average website owner can review. This webinar will walk through key data points, what metrics should be on your radar, and what you can do to goal tracking and personalized reports.
Both iThemes and Liquid Web will record the webinars, so even if you can’t make it at the exact event time and date, you can still grab the recordings at anytime after the event. Just register and get yourself on the list so you have access to either the live event or the follow up recordings.
Liquid Web will also be giving away three tickets to my onsite SEO Bootcamp as part of this series. Just another great reason to register and learn as much SEO as you can to get 2017 going strong.