I have recently been amazed at all the buzz surrounding Twitter (the latest social media phenomenon). Sure Oprah, CNN, and Demi’s husband have been pulling in millions followers (people who subscribe to your profile and receive updates from you) lately, but does anyone really care? Up until a few weeks ago, I’ll admit, I didn’t. I viewed Twitter as a lack luster version of Facebook. I’ve known about Twitter for some time, but my joining of Twitter was delayed and my Tweets (one line status updates or comments) were limited. I have changed my mind and I admit I’m becoming a Twitterholic.
Twitter does have capacity issues and frequent error messages, but this Web 2.0 tool is powerful. In seconds a person or company can connect will hundreds of other people that would be virtually impossible to reach via normal communication channels. From celebrities to future customers, Twitter offers an endless opportunity to share your marketing message and watch that of your competition.
Social networking (making friends and business associates through the Internet) is not science, but it is a skill. Your tweets need to be readable and either entertaining or informative. They need to draw interest. Your profile needs to grab attention. While this can easily be done by a great profile picture, cool name, or spiffy background – you need something. When you combine it all together, you get a socially cool Twitter profile that is interesting and includes tweets worth following.
Follow me on Twitter @websavvymrkting.