It’s been a busy couple of months. In addition to our normal WordPress development activity, I’ve been very busy working with a large number of SEO consulting clients.
While I normally have an active list of SEO clients, we saw a pretty big upswing in activity after my SEO Week webinar series over at iThemes. By upswing, I mean I literally had many more people wanting help with search engine optimization then I could possibly allocate into our project calendar.
Although this has been great fun and I love helping people learn SEO, I quickly realized I couldn’t keep up with the demand. There are just lots and lots of people who are confused about SEO and who want and need assistance.
And while there many places to learn SEO skills, most people just don’t know who they can trust and/or what information is accurate. This is a valid concern, because the internet is filled with really bad SEO advice and instruction.
This troubled me. A lot. So I put a plan in place to fix the lack of strong SEO training for WordPress users. I knew I wanted to teach the fundamentals of SEO and take people through my process from start to finish. Now I just needed to allocate the time to make that happen.
About the New Course
In December I put my nose to my desk and I dug into writing an online SEO course where website owners, marketers, and bloggers could have a safe and reputable place to learn search engine optimization.
I spent any available hour during my workday, as well as lots of nights and weekends, documenting my SEO process and writing tutorials. I researched and dug out videos, created templates, and wrote quizzes.
And after two full months of non-stop content creation, I released our To The Top SEO course last week. Our new online course has over 85 lesson topics that include videos, written tutorials, template downloads, and quizzes.
I’ve packed my ten plus years of SEO research and experience into this course. And in doing so, I’ve really tried to make sure I wrote the lessons and topics in the same conversational manner as our blog posts so it would be easily digestible.
In the course I’ll tell you things that I’ve learned along the way and I’ll give you tangible examples. I also work hard to show you SEO is sustainable and it lasts many years.
In one scenario we pull up a search term that shows five of the ten results on page one of Google are websites I worked on with SEO. I do this to illustrate the long-term value of SEO and that the results I produced five to ten years ago are still providing ROI and value. I do this because I want you to love SEO as much as I do.
All in all there is over eight hours of education that users can step through as their time permits.
While education hours are important, I think process is more important. I’m taking you through my SEO process from start to finish.
In doing so, I’m teaching you not just the how of SEO, but also the why. Knowing the why will help you understand the importance of each element and this helps you see how it is critical to online success.
Our course plan includes the following lesson groupings:
- Getting started With SEO
- Keyword research and selection
- Site map creation and architecture planning
- On-page content optimization
- Off-page optimization
- Technical SEO
- Extra credit
- Final thoughts
I hope our readers find the course a valuable information source for learning SEO. I also hope my research and trial and error over ten years can help speed up the education of course participants.
Are You Ready to Dig in and Learn SEO?
If you’re struggling with search engine optimization and you really want to dig in and learn SEO, then consider purchasing the SEO course.
It’s self-paced, so you step through the lessons and topics at as you want and when you want. Each lesson is broken into many topics with time stamps for each, so you can plan out your education and review them when time allows.
I’ll be continuing to add content to the course and producing some live events for course participants. And if all goes well, I’ll also have more courses coming you way.