Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I’d love to provide a simple answer that yes, a website designer is the only real services needed, I’d be lying.
From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking of Google. It doesn’t happen overnight and it is not something that just happens. Top search engine ranking requires optimizing each website page and promoting those pages off site via the Internet. While designing a visually pleasing website is important, designing one that can be easily searched and one that is supported by a solid online marketing campaign is critical.
If you ask your new or potential service provider a few questions or listen to the questions he or she asks you, you will quickly see the level of their expertise. A true Internet consultant will begin with your overall marketing objectives, your offering, and your target market. A website designer will ask what you’d like on your website. A quality Internet marketer will create a website that is visually effective and that directly supports all of your marketing efforts.
Your website is an ongoing and never ending campaign. Just like more traditional marketing efforts, you cannot expect to create a campaign and have the campaign manage itself. It will not happen. It needs a solid foundation and constant nurturing to make it a success.