The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is.
The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a huge database of the people, places, and things that are popular in the world around us. But that isn’t the cool part. The cool part is Google understands how those people, places, and things are connected to one another.
Some Examples of Google Knowledge Graph Data
- Companies – like “Home Depot”
- People – like “Nobel prize winners” or actors or even “Frank Lloyd Wright”
- Sports teams – like the “Chicago Bulls”
- Art – like the “Mona Lisa”
- Buildings – like the “Eiffel Tower”
- Movies – location and times
- Recipes – like “baked salmon”
- Music – like “country music”
- Images – like “cute cats”
You can search Google for any of those above phrases to see the results. When you do, you’ll see there is a rich set of information that comes back towards the top or right of the page, as well as, within regular search results.
Digging into the Knowledge Graph
Since this topic is pretty confusing to a lot of people, I thought I would spend a little time teaching the community about what it is and why you would want to understand it better.
I have two options for you to learn more about Google’s Knowledge Graph:
- Option 1: I’m hosting an online webinar via our partner iThemes and it is taking place next Wednesday. This is free and you just need to register in advance to attend the live webinar.
- Option 2: I released a free mini course called Understanding the Google Knowledge Graph. It’s available on our diySEOcourses.com site.
Both the webinar and online course will cover the following items:
- Introduction to Google’s Knowledge Graph
- Knowledge Graph Concepts
- Knowledge Panel – Introduced in 2012
- Knowledge Box (Answer Box) – Introduced in 2013
- Featured Snippets – Introduced in 2014
- Rich Cards – Introduced in 2016
- Carousels – Introduced in 2012
- Structured Data
- Ranking in the Knowledge Graph
Both options are free and available as needed to help you along your SEO journey. I hope you can join me for next week’s webinar or you take the time to run through my free mini course.
The Knowledge Graph isn’t going away anytime soon so it is in your best interest to dig into it and learn how it can help with your marketing efforts.