About a decade ago I had the pleasure of working on my first website project with a professional graphic designer. At the time I was employed by an enterprise software company and my role was the head of marketing. As we progressed through the graphic design process, my boss (the company president) was absolutely adamant about the entire home page showing “above the fold” on this laptop. At the time he was spot on and this was considered a best practice for web design. All of our design ... Read More
Archives for April 2015
A Strong Logo Serves as the DNA of Your Marketing Efforts
A logo is the DNA of marketing. DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms this equates to a company logo. A logo is a fundamental component of branding and marketing. Similar to DNA, it will establish the look and feel for all other branding and marketing efforts. A logo includes a unique combination of topography, color, shape, and form that represents the core of ... Read More
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