If you are doing any work online you should have a basic understanding on CSS and how it works. Regardless of whether you are simply writing content for someone else's website, running your own website, or looking to get into customizing and developing websites with the Genesis theme framework, the ability to fine tune how things are displayed with some CSS basics will set you apart from the crowd and make your work more professional. CSS, which is an acronym for Cascading Style Sheets, works ... Read More
Archives for September 2013
Do You Have a Mobile Friendly Website?
How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I'm hoping that is about to change. Why Do We Love Mobile So Much? I own an iPhone 5 and a Retina iPad. Since I purchased those devices my own mobile usage has increased drastically. I use both devices ... Read More
Creating a Corporate Blog That Sells
Did you know that businesses receive 55% more website visitors if they have an active corporate blog? Did you know that companies who blog at least twenty times per month generate four times more leads? I actually find those HubSpot statistics low and think the actual numbers are much higher. But even at these numbers it is really hard to ignore the value of corporate blogs. Corporate Blog Goals A corporate blog is designed to highlight your company’s industry knowledge. It allows you ... Read More
Using the Psychology of Color to Connect With Your Website Visitors
Color makes an impact. It doesn’t matter if you are male or female, young or old – color creates a positive or negative emotion in people. It can provide added value to your website or it can distract the visitor and degrade the overall experience. How you present color will make an impact. Choosing the right color for your logo or website is a very personal decision. The key is to make this decision not just based on your personality traits, but that of your visitor. Knowing what will ... Read More
Why Dora the Explorer Should Design Your Website Home Page
Your website home page is the most important page on your website. While your incoming traffic will many times arrive through other pages, website visitors will undoubtedly review your home page at some point in their visit. A website home page should provide a quick overview of who you are, what you do, and what you offer. It is also used to give website visitors clear direction on where they should go and what they should do during their visit. It should quickly tell them what is important ... Read More
Are Premium WordPress Plugins Worth the Money?
When I first started using WordPress, I avoided premium WordPress plugins. Why? I assumed there were lots of free plugins available to meet my needs. Guess what? For the most part I was right. I didn’t need to spend money on premium plugins, because there were thousands of free plugins readily available. Then something happened. My needs shifted. My novice WordPress skills turned into using WordPress to build and run a business. At that point I realized the oodles and oodles of plugins ... Read More
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