You don’t have to be an SEO expert to know Google rocks. In fact, with the exception of exiled black hat consultants, most search engine optimization companies will give very positive feedback on Google’s search results and overall service offering. And this isn’t because we are fearful of Google. It is because Google makes it easy for companies to market their products and services via the Internet and Google wants companies to succeed in their marketing efforts. If we succeed at optimizing websites properly and by the rules set forth by Google, Google’s results will be more reliable and accurate. For those of us who love the Internet and everything it represents, this creates a win/win situation.
If you make any attempt to learn about search engine optimization, Google provides you with the proper tools. Google’s Webmaster Tools provide a complete starters guide to search engine optimization that explains what is allowed and what is not allowed. The document provides – in detail – what Google wants to see in website meta, URL’s, and on page content. Following the rules is simple if you take the time to download and read the white paper.
If that isn’t enough, Google Adwords provides a free keyword research tool that will help pick the right keywords for optimization. Google Adwords will even show keywords that competitor websites use in their online marketing efforts. All available for free without registration and to anyone who is willing to do a little bit of online research.
Once a website is up and running, Google continues to provide value by offering Google Analytics – again for free – to track website visitors, view inbound referrals, track visitor movement, and optimize for reducing visitor bounce rates. Dig a tad deeper to discover the company name of business based visitors, their geographical location, and which browser they use. In most situations, Google Analytics provides more than most small to mid-market companies need or want.
I truly do believe Google is Googlelicious and I challenge anyone to provide me with another company that offers so many free tools to help companies succeed.