At the heart of Web 2.0 is social media.  Social media refers to the optimization of social networking through the popular websites such as Facebook, Twitter, and MySpace.  Social media takes an old fashion referral to a whole new platform by leveraging technology to connecting with potential customers, active prospects, or an existing client base.  Social media is an art and it isn’t a process that anyone can master quickly.  Because social media focuses on the “conversation”, any social networking campaign must have a planned and thorough execution plan to deliver the right message to the right audience.

This year the usage of social media sites has skyrocketed.  Out of the top 10 social networking sites, Facebook’s had the highest total minutes spent online recently with an amazing year of year growth rate of 699%.  Twitter was listed fifth, but is fast approaching with an annual growth rate of 3712%.  Those statistics are difficult to grasp, but they show the utter strength and marketing reach of these websites.

Web Savvy Marketing will help set up social media accounts, plan, write, and post relevant content, and monitor all corresponding social network activity.  We will help put the “social” in your next media campaign.

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