Web 2.0

Web 2.0 references the migration from static web pages to dynamic user-generated content. The development and expansion of Web 2.0 methodologies have evolved to include a wide range of web applications that include blogs, wikis, content tagging or “folksonomy”, social media, and video sharing.

By nature, the Web 2.0 phenomenon has matured into a proven means of marketing a company or brand through the usage and focus on the user experience and ongoing participation.  THis includes the creation of strong and dynamic content, implementation of meta tags and data, and the mechanism of providing a continual push of content updates and web activity. Popular Web 2.0 websites include MySpace, Facebook, LinkedIn, Wikipedia, YouTube, Craigslist, and Technorati.

Savvy Web 2.0 Facts

• Facebook’s worth is now estimated at over $10 billion dollars.
• Total minutes spent on social networking sites has increased by 83 percent/year.

Web 2.0 plays an integral part in Internet marketing efforts. While search engine optimization is critical and the first step in reaching page one ranking, it must be followed by a strong Web 2.0 campaign that is both consistent and ongoing. One will not succeed without other.