My girlfriend is not alone.  I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no clue what to do or where to start.  The classic signs of this state of confusion are the words “thinking” and “maybe” and “possibly” and of course the phrase “not sure”.  Let’s be realistic here and understand that thinking and maybe and possibly are all wishy washy and they do not equal a plan.  To make money on the internet you need a plan. Without it, you’re blog will struggle and you’ll lose interest and you will inevitably waste money.   I want to give you a blogging plan.

A quick check of Google search volumes shows that over 14,800 searches are done for “how to blog” each month.  That is a lot of people looking for a blogging plan of attack. That also means you have over 14,000 people thinking about or potentially starting a blog each month.  Lots and lots of competition.

My initial thought was to send her a quick how-to guide for blogging.  Then I realized that this should be a teaching lesson for more than one future blogger.   So I’m whipping my how-to guide into a blog post for the masses.

Let’s Walk Through the Process for Getting Started With Blogging

Pick a Topic – You’re blog needs to have focus and it needs to be focused on something you know and love.  If you’re going to right about something a lot, you need to love it with all your heart.  I love internet marketing, but I’m a geek.  My girlfriend is a better example of a real life, nongeek blogger.  Mary is going to have a travel focused blog which is perfect because Mary loves to travel.

Check Keyword Search Volumes – Before you finalize your blog’s focus, you need to make sure people will actually search on the topic.  You may love to talk about your bottle cap collection, but it won’t generate any revenue if no one actually searches for terms related to your bottle cap collection.  A quick visit to Google’s Adword Keyword Tool will provide an excellent source for keyword research and finding keywords and phrases people actually search for on the internet.

Register a Domain Name – You need to have a URL (www.something.com) so people can find your blog.  There are lot of extensions available, but I tend to stick with the .com group.  Few .com URLs are available because so many people are holding them hostage.  Be creative, be unique, and if needed use dashes.  I register my domains at GoDaddy.  Search the internet for GoDaddy deals and coupon codes, but remember not to host at GoDaddy.  They’re good for domain registration, but not so great at actual hosting.

Pick a Blogging Platform – If you’ve ever been to my website before, you already know I’m a WordPress girl through and through.  There are other blogging platforms available, but WordPress is by far the best.  You can go 100% free via WordPress.com, but you will be limited on your capabilities.  You can go down the path of WordPress.org and have a world of opportunities available to you.  You will have to self host your blog, but this is easy once you realize there are great hosting companies that do everything for you.

Pick a Hosting Company – Like my allegiance to WordPress.org, I am also a firm advocate of Blue Host.  They offer one click WordPress installs, have great performance, and their technical support team is top notch.  I have literally had to stop the technical team and explain I don’t need education on WordPress, because I’m a website designer.  But the gesture is appreciated and their response time and performance applauded.

Pick a Blog Theme – As with everything else in my life, I am very opinionated here too.  Do not be fooled into thinking free WordPress themes are all you need.  Not only are they generic, they can come with hidden code that links to nasty websites.  Invest in yourself and your blog by picking a solid WordPress theme.  These would be called premium themes.  My favorite (I stress favorite) premium theme provider is StudioPress.  Their Genesis framework is functionally robust and has great performance.  It is all we use at my firm when we create custom themes for websites and blogs.  Should you not find what you want at StudioPress, you can visit ThemeForest.net to find hundreds of WordPress themes from a slew of theme developers.  Be careful though, because not all ThemeForest designers will live up to the technical support provided by the StudioPress team.  Some are very good and others not so much.  Expect to pay at least $30 for a premium theme that is off the shelf and about $1,500 to $5,000 for a custom theme.

Remember Images Matter – A blog needs some eye candy and images are that eye candy.  Images help break up the text and they add depth to the posts.  I like to use BigStockPhoto.com and iStockPhoto.com.

Pick the Right WordPress Plugins – WordPress is awesome, but WordPress plugins extend this awesomeness exponentially.  Not all plugins are good and some are just stinky.  Once I find a good plugin, I tend to use it over and over again for client websites.  My favorite ones include:

• Akismet – The rock star of spam fighters.
• All in One SEO – Easy to use tool for search engine optimization.
• Contextual Related Posts – Provides a list of related blog posts based on content.
• Digg Digg – Easy to use share buttons for content distribution.
• Google XML Sitemaps – Produces a list of content for the search engines and updates them when new content is published.
• Gravity Forms – A premium plugin that makes form create simple.
• NextGEN Gallery – Easy to use image grouping and display.  Don’t forget to add a lightbox.
• Robot.txt – Protects your WordPress core files from search engine indexing.
• Subscribe to Comments – Great for user engagement.
• Taxonomy List Shortcode – Good plugin for creating a A-Z index of your blog topics.  You can see an example of this by clicking on the link in my sidebar.
• WP-DBManager – Back up and database optimization all in one.  Yes you do need to optimize your database.  It’s kind of like brushing your teeth WordPress style.
• SEO Smart Links – Creates automatic hyperlinks to your pages, posts, categories, and tags.
• Outbound Link Manager – Easy way to manage outbound (aka affiliate marketing) links in one page.

Connect With the Search Engines – Submit your XML sitemap (see plugin above) to Google and Bing.  They both have some version of Webmaster Tools available for this process.  Take the time to establish an account and then check back for errors or messages.  Google and Bing have lots of information available, so explore and return often.

Find a Revenue Stream – Your blog should make money.  If you’re good at blogging, you can make lots of money.  You need to sell a product, service, or have ads.  With the help of Google and the affiliate marketing network, getting advertisers is easier than you think.  You can use the Google Adsense program to have their network of advertisers matched up to your content or you can go the affiliate marketing route.  Affiliate marketing refers to placing ads on your blog and you are paid for each impression, click, or action resulting from your ad.  Google has an affiliate network and other popular ones are ClickBank and Share a Sale.  Pick one or more, but have a plan to generate revenue.

Use Email Communication – Stay in touch with your readers and give them a reason to come back to your blog by emailing them regularly.  You can use a free service like Google’s FeedBurner to automatically update subscribers when you publish a new blog post or you could create custom newsletters with email campaign software from Constant Contact or Bronto or Mail Chimp.

Become a Social Media Goddess – Social media does work and it is more than a buzzword.  These days everyone thinks they are great at social media although in all fairness, few really are.  Just remember the goal is to connect with people and engage them.  To succeed you just need to be honest, be open, and be present.  Use YouTube, Facebook Pages, Twitter, Google+, and LinkedIn.  Every time you publish a new blog post, it should be shared via the social media websites.  Just don’t forget to read through some social media best practices and blunders before you start posting.

Analyze Your Traffic – Huh?  This simply means pay attention to how many people come to your blog and watch what they do once they get there.  Google Analytics is a free tool that has a ton of functionality, data points, and graphs.  It will show you how many people visit your blog, where they come from, what keywords they search one, how long they stay, and even what pages or posts make them leave.  Learn from the data and improve your blogging to improve your traffic and activity.

Give Yourself a Break – Blogging success does not happen overnight.  You need to find your blogging mojo, get yourself in a rhythm, and learn what works and what doesn’t work.  Don’t expect to see 1,000 hits a day in the first month.  Be patient and be thorough and you will succeed.

Will Mary Succeed at Blogging?

I’m about 99% confident my friend will do just fine.  Mary is smart, has an MBA, and is quick witted.  She is also determined.  I’ve known her for well over ten years and I know this – if Mary sets her mind to something she will succeed.  And darn it she better.  Mary has a living girlfriend’s guide to blogging in me and I won’t let her fail.

This year’s WordCamp was hosted at the Detroit RenCen building.  Yes from the image below, you can see the building(s) are as cool as the name.  Not only was the RenCen luxurious, the staff was superb.

Jen and I arrived to WordCamp Friday night.  We come from the burbs where husbands and children are plentiful, so sneaking down to Detroit (aka the D) Friday night was an opportunity neither of us wanted to pass up.  While WordCamp’s awesome organizers were setting up the conference, Jen and I had a wonderful dinner at Joe Muer Seafood in the RenCen. Why is this tidbit relevant? Because it shows you we viewed this weekend as a treat and not work.  Being able to hang out with fellow WordPress lovers is something we look forward to and value.  We decided to start it out right with a great dinner.  And it was fabulous.  The restaurant had only opened a month or so ago, but it was true to Muer traditions and the friendly people of Detroit.

The conference started Saturday morning.  Name tags and WordPress “stuff” were everywhere.

The organizers started the event by thanking the sponsors.  You’ll see a familiar red logo, since Web Savvy Marketing was a business sponsor.  Actually the first sponsor to sign up if I recall correctly.  I was eager to become a sponsor and I truly believe my money was well spent.  StudioPress and TechSmith are two of my favorite companies and I was thrilled to see them both involved by offering prizes and free licenses to participants.  Without question, I will sponsor next year’s conference.  It is about giving back to the WordPress community that has given so much to me.

After thanking the sponsors, Anthony kicked off the conference in true geek style.  Some 80s music and smoke filled the room to wake us all up and get us all excited.  It worked.

Once started, the conference was filled with speakers and interactive opportunities.  The WordCamp team did an excllent job getting us engaged and keeping the conference light and rewarding.  I thoroughly enjoyed talking with others about WordPress.

The four women in the front row are me and my girls.

WordCamp attendance was up significantly from last year and you can see we had a pretty full house.  I hope to see the conference expand even further next year as the business community continues to adopt WordPress as the premier platform for websites and blogs.

Day two of the conference wrapped up with a great presentation on custom posts.  To me, this was worth my attendance and my sponsorship.  While I have helped tackle everything from custom themes to BuddyPress to Facebook integration, custom posts are an area I had not yet taken on.  I’m happy to say it is on my agenda this week.

WordCamp Detroit reminded my that I am thankful for both WordPress the software and the community behind it.  Seeing Deb tweet her heart out, watching TJ’s cheerleading efforts, or giggling as Anthony struggles to be Alex Trebek, I know aligning myself with WordPress and this community was the right decision.  I’m not exactly sure how I fell into WordPress, but I’m always very happy I did.

Many thanks to the WordCamp organizers and the sponsors.  Can’t wait to see you all again next year!

We All Make Mistakes

Very few clients have Scott’s thirst for knowledge.  They don’t understand it, or care, or have the time to listen to me ramble about SEO and website design.  Their confident my team will manage go-live and do so properly.  And we do, because we have a project plan that we walk through and I check off as the project progesses.  But not every web design firm or SEO consultant uses a checklist or project plan.  They miss things and these “things” become opportunities for their client’s competition because it is the little things that win in SEO and website design.

Three weeks ago I was researching competitors of a prospect and I discovered one of their local competitors had every page on their website blocked to search engines.  Only the home page was in Google’s index and the company was paying heavily for pay per click campaigns.  The company didn’t know their web designer or in-house webmaster left the noindex tag on all their pages.  It was everything I could do to stop myself from calling the firm to let them know.

The point I am trying to make here is that many consultants and marketing firms miss things.  We’re human and we make mistakes.  Not like a doctor leaving a medical device in a patient type of mistake, but pretty big mistakes nonetheless.  If you’re the client or the DIY web designer, you need to protect yourself.  You need to have some education and you should do a quick run through of your website before and after go-live.  And of course, well before you pay that final invoice.

Go-Live Checklist for Web Design Projects

1. Test Your Website Against All Browsers – Just when you think everything is perfect, in walks someone using IE (Internet Explorer).  Older versions of IE have produced many of grey hairs for me over the last few years.  Things tend to break in IE, so double checking the new website in it right before go-live is critical.  While not as buggy as IE, other browsers such as Firefox, Chrome, and Safari should also be reviewed.  They are more robust, but older versions can also be problematic. My beloved iPhone and iPad are newer arrivals and they too should be checked.
2. Add a Favicon – A favicon is about branding.  It adds a little image to the tab or window of the user’s browser and it is saved with the bookmark in a favorites list. While this isn’t a critical element, it does provide a nice polished look to your website and I have many clients who get big smiles when they see their logo pop up as a favicon.
3. Create an HTML Sitemap for Visitors – Much to my disappointment; sitemaps are ignored by many developers.  I still create one and while I don’t put it proudly in the main navigation, I do try to make it available in the footer.  Most people don’t use sitemaps, but for those of us who are impatient (that would be me) they’re important.
4. Create an XML Sitemap for Search Engines – A sitemap.xml file should be created and placed in your root directory.  This simple little file allows major search engines to easily index your website.  In WordPress, generating this sitemap is as easy as adding a plugin and clicking the generate button.  WordPress will automatically update this file with every new page or post addition or content change.  It is a simple way of reaching out to search engines and letting them know you have fresh content available for their review.  While this is simple, it is many times forgotten.
5. Prepare a Redirect File – The redirect file is the bane of my existence.  It simply tells search engines and users that an old page or post is no longer available and it redirects them to the current page or post.  It is important for usability and SEO.  So why do I hate it so much?  It is time consuming and it is one of the last things we do before go-live.  Not only do we create the redirect file for the client, we generally have to audit their existing pages and provide a cross reference between old and new.  My clients don’t know what pages they have, so I end up becoming an internet detective in my efforts to locate a complete list.  Once you have the list of old and new matched up, you simply add the directory to the .htaccess file.  Or in my case, you use a WordPress plugin like Redirection.  I love the Redirection plugin because I can upload all the links right from a CSV file.
6. Create and Review a Robot.txt File – The robot.txt file blocks spiders or instructs the search engines to ignore certain file folders on your server.  For most clients this generally means keeping spiders out of the WordPress core and theme files.  For others it may identify a protected directory of white papers or files that are restricted.  Simple, yet important for protecting your website and your high value web assets.
7. Double Check Your Submission Forms Are Working – The simple checking of submission forms may seem like a no brainer, but you’d be surprised at the amount of problems that can result from a simple contact form.  Email and forms can work differently from server to server, so you absolutely need to recheck forms after a website is moved from a development server to a live server.  One woman told me her company had broken forms for an entire year after they launched their website because no one remembered to check them.  When inquiry forms are your lead source, this is disastrous.
8. Double Check Your Meta Titles and Descriptions – Yes I know I just blogged about this in my last post (Web Design Ain’t Over Until the SEO Sings) and we’ve really already done this twice, but it I still double-check high value pages after go-live.  I use the toolbar from SEOmoz to view the meta title and description outside of WordPress just to make sure I didn’t miss anything.  And sometimes, the meta title or description that sounded great a week ago sounds incredibly stupid at launch.  So I go back and edit it just to make sure my pages are well represented in the SERPs.  This is where my OCD personality is highly visible and beneficial.
9. Double Check Your Index Settings – Didn’t I do that with my Robot.txt file above?  Well yes and no.  The robot.txt file looks at folders and is server based.  CMS packages like WordPress allow you to block search engines at a site or page and post level.  While we are in development, we have a site wide block of search engines so our clients do not run into issues with duplicate content.  Our go-live plan includes removing this setting.  That being said, not everyone has such as policy and I’ve noticed new websites blocking search engines more times than I have time to discuss in a blog post.
10. Check Your RSS Feed and Sign Up for FeedBurner – An RSS feed is a techie term for a page that lists your most recent blog posts.  You can use this feed to automatically populate other websites or profiles on the internet.  It is a must have for link building efforts.  Feedburner is a service that allows visitors to subscribe to your RSS feed via email.  It is offered by Google, it is 100% free, and it makes a great tool for building engagement.  Some people even show off the number of RSS subscribers they have as if it is a badge of honor.
11. Add Google Analytics – I virtually force Google Analytics on every client.  I set it up even if they don’t care, because I think some day they will care and I want them to have data available.  Google Analytics is a free application that tracks visits to your website and the corresponding activity.  It can tell you where people came from, what keyword they used, how long they stay, and when they left.  Good website design and SEO requires analytics.  Since GA is free and powerful, it makes a great tool.
12. Submit Your New Sitemap.xml File to Google, Yahoo, and Bing – Use Google Webmaster Tools, Bing Webmaster Tools, and Yahoo Site Explorer.  Doing so will not only allow for very rapid indexing of the new website, it will provide very valuable tools down the road.  I use Google Webmaster Tools every week and find it a critical tool for evaluating website and SEO success.
13. Review Speed and Performance – After your website is live on your server, you need to review performance.  You’ll be able to verify speed immediately from viewing the website live on the internet and you’ll receive performance reports from Google via Webmaster Tools.  Remember that speed alters search results and conversion rates, so make sure your website performance is up to par.  If you’re live and you’re living with poor performance, don’t be fooled into thinking it is temporary.  Some hosting companies are just horrible, so get out as quick as you can.

DIY Designers Take Note

Winning (not the Charlie Sheen kind) isn’t easy.   Most people are not like my pal Scott and their minds do just magically sponge up SEO knowledge.

Each week I receive calls from a lot of DIY website owners.  Virtually every time my heart goes out to them, because they’re really trying.  But trying and succeeding are two different things.  Website design and SEO is hard work.  Competing on the internet is difficult and there are reasons why most websites get virtually no traffic.

If you are considered the average Joe and you’ve undertaken at DIY website project, take a moment and reread the above list.  If you’ve reviewed my thirteen items and you only “get” about five of them, you’re setting yourself up for failure.  Take the time to research them further and postpone your website launch until you’ve made sure you’ve thoroughly covered your to do list.  If you’re feeling overwhelmed by the list, then seek out a professional.  The few hundred dollars you spend for the last minute help will be well worth it in the end.

Whether you’re the DIY website designer, a marketing manager, or a small business owner – double check your website and efforts at go-live and make sure you and/or your website design firm have everything in working order.

The DIY Website Designer

Lately I’ve received a lot of emails and calls from people who ventured down the DIY website path only to find themselves going astray.  They realized – once in the midst of the project – that the whole web design process is a bit more challenging than they originally realized.  Many people believe a website is simply comprised of a logo, basic color scheme, and text.  Heck that’s easy.  So easy anyone can do it.  Well, not so much.  When website design is done correctly – I stress correctly – it involves a whole lot more than just text, colors, and a logo.

Our website development process includes a 90+ point project plan that is broken out into project kick-off, collection of client deliverables, research and planning, custom theme design, website build, and final optimization for search.  This project plan is tracked electronically in a project management software package that manages tasks, owners, and due dates.  I use software for this because it is a process.  When done properly, the process takes a 6-8 weeks to complete all the tasks and make sure they are all performed properly.  Yes folks, that means building a good website requires a lot more than whipping up your logo, throwing in some text, and picking some colors.

I’m not implying the non-web designers can’t create their own website.  I’m stating the average DIY website creator has a full-time job other than website design and they do not have the time nor stamina to execute it properly.

But What About DIY Services Like Website Tonight?

How can that be?  Companies like Intuit or GoDaddy offer packages like Website Tonight and promise to have your website up and running within minutes.   Intuit’s landing page for this shows a case study for a website receiving a whopping 20 visitors a day.  Yes I said 20 visitors.  Isn’t that just fabulous?

So what’s the problem?  Well first of all, real websites typically have more than five pages.  And they don’t all look alike and they typically receive more than 20 visitors today.  Everyone I’ve ever known who has used one of these services has a website that no one visits.  Worse yet, if someone does manage to find it, the visitor bounces (quickly leaves) and the website generates zero leads, sales, or revenue.  Why is this the case?  Because these sites are built by people whose expertise is outside that of website design and because they DIY website builder does not know what SEO (search engine optimization) is or how to utilize it properly.  The other reasons is people who go this route are in a hurry and they whip up the fastest website they can only to regret it months or years later.

The funniest part of the whole Website Tonight process is that GoDaddy has tried to sell me this service on multiple occasions.  I’ve had to call the company before and virtually every time someone tries to pitch me this service.  I have to cut them off in midsentence to explain I do this for a living, I’m a web designer by profession, and I don’t need a cookie cutter website that no one visits.  Okay I don’t say the end part, but I think it in my head.  It isn’t the customer service rep’s fault that they have to pitch this service to everyone they talk to, so I try to be polite.

Why Hire a Professional Web Designer?

There are plenty of reasons.  A professional website designer will guide you through the process.  He will explain why dancing gifs are inappropriate, why thunder sounds on the home page distract from the visitor experience, why Google can’t digest a flash website, and why SEO is critical to driving traffic.  The professional web designer will teach you about design best practices and make sure these elements are used within the project.

And if your design firm is good, at some point within the project you’ll hate them because they will tell you your blog post is too “salesy”, your content doesn’t make sense to the average visitor, or that your images are not high resolution enough to use.  And then at the end of the project you’ll love them, because you will have a website that is unique, easy to use, and easy to find.

But Isn’t WordPress for DIY Websites?

WordPress is hugely popular and it is a great CMS tool.   I love it, because it can create beautiful websites that are loved by Google and Bing.  What I hate about WordPress is it gives people a false sense of security.  It makes you think you don’t need a professional.  And in some cases you don’t.  Some people just naturally think marketing, design, and psychology.  Some people can actually create a great website all on their own.  The problem is that these people are rare.  They are few and far between.

What WordPress is exceptional at is empowering companies to maintain their own website.  My suggestion to businesses who want to use WordPress is to hire a professional design firm to create a custom theme and help you get the website up and running.  Then maintain it yourself in WordPress.  Update your own content, add your own blog posts, and moderate your own comments.  Just leave the plugins and design changes to the professional, because you’ll end up breaking the theme.

There are many design firms that only give clients limited access to WordPress. They do this to prevent clients from breaking their websites and themes and to limit support calls.  I do not do this, but part of me wishes I did because people make changes and break stuff and never see the problems.  They don’t notice that content boxes no longer align or links are broken because they are not professionals.

DIY Websites the Right Way

I applaud people who want to create their own websites.  Heck I did it myself over a decade ago and it is how I got started in internet marketing.  The problem is my website looked like I created it myself and it took years for me to “get it”.  Most people and/or businesses don’t have years to wait for success.  They need help and traffic and leads or sales now.

My suggestion to those who want to create a DIY website is to hire a professional to get your started with the design, SEO, and build out.  Once you have a solid foundation and a strong website architecture in place, manage it yourself and be autonomous.

Let a professional designer give you the wings, then you can teach yourself to soar.

WordCamp Detroit is coming!

Why Should You Attend a WordCamp?

If you love WordPress or want to get involved with WordPress, it’s a great opportunity to learn more about WordPress and interact with the local WordPress community. Many of us don’t leave of our monitors much, so it forces us to get up and explore the world around us and the people that make that world cool. Plus you get to listen to very small WordPress people talk about how they use WordPress to make money, run a business, or create really neat things.

WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other. WordCamps are open to WordPress.com and WordPress.org users alike.

WordCamp is about communicating and engaging with likeminded people who love website design, SEO, and internet marketing.

Why Would Anyone Sponsor a WordCamp?

Because we love WordPress and everything it represents. I built a business around it and I see it liberate my clients by freeing them from me or any other web developer. It has endless possibilities and it’s the fastest growing web software around. It’s also in downtown Detroit and helps support our local economy. And honestly, I don’t think I can preach the power of WordPress if I’m not willing to personally help support the community.

Are You One of the Cool Kids?

You’ll be one of the cool kids if you attend the conference. You’ll get to hang out with people like me – your fellow internet marketing geek – and talk about well, WordPress web design. I know you’re excited.

Registration is open: http://2011.detroit.wordcamp.org/register/

Since I run into this often, I’m sure the average website owner does too.  If you’re trying to decide between updating your existing website or moving towards a full website design, I’d encourage you to ask yourself five quick questions.

1. Do You Have a CMS Package?

If you’re wondering what the heck a CMS package is, it means content management system. Which really refers to a user friendly way to update your website. And when I say user friendly, I mean easy enough that the average person could update page text, write a blog post, and modify an image.

Popular flavors of CMS consist of open source WordPress, Joomla, and Drupal. I am a WordPress girl and have dedicated by firm to creating WordPress websites and supporting WordPress users. That being said, Joomla and Drupal are also good packages and both have their place in the market. Each CMS package have different niches they fill and each can be an excellent solution for creating a new website.

Do people really use CMS for website design? Yep and way more than you think. WordPress powers 14.7% of the top million websites in the world. And 22 out of every 100 new active domains in the US are running WordPress.

I digressed a bit. The point I wanted to make is that CMS packages give you control over your website and your online marketing. If you’re stuck living with an HTML website that is impossible to update, then you have a problem.

2. Is Your Website SEO Friendly?

This is a huge factor if you rely on your website to generate traffic through organic search. One of the core reasons I love WordPress is because it is very user friendly. If configured properly, it will create search engine friendly URLs, alt tags, unique page descriptions and titles, XML sitemaps, and the beloved H1 tags and bolded text. All are needed for courting Google and Bing properly.  WordPress makes it very easy to stay compliant with search engine rules and helps guide you along the way.

If you can’t answer that question yourself, go to WebsiteGrader.com and see how they grade your website. My website is a 99/100. Most I query are a 50/100. If you’re less than 90, you have problems.

3. Is Your Website Functionally Robust?

Complete a list of functional desires and compare it to what you currently have in place. Can your website manage your wish list without consuming your entire marketing budget in code changes? Can you add to this functionality or do you have to turn to a high priced coder each week?

Now take your requirements list and compare that list to WordPress, Joomla, and Drupal. One of these CMS solutions will meet your needs and all are excellent choices. Especially if you’re currently stuck with an HTML website.

Remember the usage numbers I provided for WordPress? You’re probably wondering why it’s so popular? There are over 15,000 plugins available for WordPress and that means 15,000 opportunities to add to the core functionality WordPress offers. Many of these are free and they usually have an easy one click install right from the admin panel. Good stuff for me and the million other WordPress users.

4. Are You in Charge of Changes?

Do you control your website? That may seem like a silly question, but you’d be surprised at how many people don’t know exactly who created their original website, where they are, or how to reach them. Another frequent compliant I hear is the developer has a 30 day backlog and a simple text changes cannot be made for 45 days.

That, my friends, is a major problem. Internet marketing is fast paced. Last year Google made 500 changes to their algorithm, which means we webmasters needed to also adjust. If you can’t get a hold of your webmaster or if you have no access to the website, you’ll fall behind on search engine compliance and you’ll also be a lager to your competition.  The goal of CMS based websites is to keep you in control.

5. Is it Easy to Use?

Assuming you are in control of your pages and you can access the backend to make modifications, is it easy to do? Can you figure out how to update text, add a page, or create a blog post? Can you add images, products, or change your navigation structure? You should be able to if your website is built within a CMS solution.

But I caution you on picking your developer and making sure they fully understand the CMS package. Back in December I wrote a blog post about my sister’s experience with selecting a WordPress designer. The post Fifteen Questions to Ask Your Future Website Designer goes into how she had a pretty blog that didn’t quite the level she was expecting. Needless to say, my development team rebuilt the entire thing for her this month because the original designer did not code to WordPress best practices. He hardcoded a ton of functionality that should have used WordPress’ user-friendly menus and widgets. It’s been eight months since she received the original design and after months and months of frustration, she is just now capable to making changes.

My sister’s project was a worst-case scenario and this is typically not the case. Generally when you hire a reputable designer for WordPress, Joomla, or Drupal – you actually receive a very user-friendly website.

Conclusion

If you answered no to any of the above questions, consider moving to a CMS.  And don’t forget to locate a reputable website designer. Review WordPress, Joomla, and Drupal to see which CMS package you like best. Ask around and review some website portfolios. You’ll find someone you like and the money will be well spent. You’ll end up with a SEO friendly website, that looks modern, and that you can actually update yourself.  All very good things.

Following the Clues

When I could get my hands on my Mac, I checked out the website. Sure enough, there was bizarre language or code across the header. It referenced the WP e-Commerce plugin. At first I thought the plugin broke, but was not sure how it happened or even why it happened. I checked out the website for unknown client changes and nothing seemed out of order. I soon called my trusted WordPress consulting peep Chris and he was also perplexed. We both we dug around, although I’ll admit, he dug much farther in the PHP files than my newbie self could.

The events are now somewhat fuzzy, because the three days of chaos run together in my head. Chris, the king of PHP and CSS, dug deep into code while I searched Google. I don’t know PHP very well, but I can match Chris’ PHP skills with my search capabilities. Of course, Google being the search engine I love, headed us down the right path. With my minor search help and Chris’ expertise, we solved the mystery. But not before Chris fixed the website three times.

Locating the Nasty Villain

Each time Chris fixed the website, it broke. He knew something was hidden deep and I knew he would find it, which he did. After Chris found the nasty beast hidden within our code, I wanted to scream. A month before this all occurred I had hired a consultant I found through the WP e-Commerce plugin website. He was on their list of preferred developers. I needed a little help customizing this plugin and he appeared to be a reputable consultant. He had installed a plugin called WP-phpMyAdmin. He didn’t tell me he had done so, and like a trusting idiot, I didn’t check. He left the plugin active when his code changes were complete and went merrily on his way.

Well, that my friend, was the villain. And the villain was ugly.

That code was a backdoor and that backdoor not only corrupted my client’s website, it costs me a lot of time, money, and it made me very angry. For the record, it takes a lot to make me angry.

The plugin has been removed from the WordPress plugin repository and Sucuri (a company of hacking pros) posted a blog post about this nasty plugin in late June. Sucuri was also the company I used to validate the hacking and to double check that we had indeed gotten rid of the villain.

Protecting Against the WordPress Villains

How can you protect against such events happening to your website or blog? Similar to that of your children, you can put safety protocols into place and you can try and baby proof your house, but you can never completely protect them. But you do try and you stay vigilant.

My recommendations for keeping your WordPress website safe:

1. Keep Your Software Up to Date – Always make sure your WordPress core and plugins are up to date. Don’t fall behind on release versions. If you don’t know who to update WordPress, then ask a professional who offers WordPress support and maintenance to help. Please note this process is more than just clicking a button.
2. Keep Strangers Out of Your Code – I thought I had done this, since I did locate the consultant off the plugin developers’ website. I had even reviewed him online and spoke with him a number of times. But quite frankly, he isn’t Chris, my long-term WP peep who I know I can trust.
3. Keep a Clean House – Deactivate and delete any plugins that are not used. That way you won’t have to worry about updating them.
4. Keep a Back Up – I had a complete backup of my client’s website and this was great for us. We could bring over clean files and we could double check data where and when needed.
5. Keep a Guru on Call – My clients keep me on retainer and I keep people like Chris close. I have my strengths, but I can’t be the superwoman of all things internet. You have to have a core set of resources or team members who can back you up when things go crazy.

Thanking Your Ultra Cool Clients

When my client’s website was hacked, she remained calm. Her only comment to me was “Rebecca you seem hassled” and then she made mention of good weather in Michigan and said everything was good. God bless Deborah and her wisdom. As Chris and I were losing it, she was calm. She knew I was working on the issue and she let me be. She never yelled, scolded, or did anything to make the situation worse. For that I was so very thankful.

You could not ask for a better client than Deborah and you could not ask for a better WordPress peep than Chris. I have been blessed with both. I’ve known “virtual Chris” for years and “physical Deborah” entered my life this year. Chris and I work closely together and Deborah is moving onto website two and three with me. I am thankful to have and to keep both.

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was a good year for SEO and Google Analytics agrees with me.

The Data Doesn’t Lie

I decided to dig into Google Analytics and pull data for December 1st, 2009 through November 30th, 2010. What fun to review your work and reflect. Okay I have to qualify that, as it was partially my work. The client did a tremendous job following my suggestions and coming up with some of their own. They were a content machine, which helped facilitated my SEO consulting efforts. Without the collaboration, the growth you will see would not be possible.

The data shows there was substantial growth across organic search engine traffic, referrals, and direct traffic. I’d want to see a growth in all three areas because it shows we built branding along with organic search traffic from Google. What I love most is there was no pay per click activity after December. Since organic SEO traffic grew rapidly, I was able to talk the client into ditching his PPC campaign.

The Formula for SEO Magic

At this point you’re probably wondering how we did it. It wasn’t magic or SEO voodoo. We didn’t participate in any link schemes or comment spamming or even paid links or advertising banners. We simply focused on providing quality content, while also letting organic SEO and visitor personas lead the way. We tried to consider what our visitors would perceive as valuable content and we tried to make sure we looked at all personas (or visitor types) that came to the website.

While this list won’t cover everything we did, it will hit the SEO highlights:

• We performed a complete keyword discovery prior to website launch
• We selected three critical keywords, ten high additional high traffic keywords, and a bunch of long-tail keywords
• The website and blog were mapped based on visitor personas and keywords
• New WordPress website design and blog
• We focused on one keyword per page
• Each page had a unique and optimized title and meta description
• We included deep internal links through pages and blog posts
• We included keyword rich links that pointed outside the website and kept them to no more than three or so per page or post
• We performed an inbound linking campaign with very targeted pages and keywords

From a content perspective, we made sure we had a diverse set of “things” being added to the website each week. Due to this Google went from spidering the website occasionally to indexing new blog posts and pages within an hour.

Our keyword rich content included the following types of distribution:

• Two to three blog posts per week
• Monthly press releases
• Bi-weekly webinars
• Polls
• YouTube videos
• Industry reports
• White papers
• Podcasts
• An industry directory with rating system
• Weekly newsletters

A Plug for Social Media

The interesting point to our efforts was the use of social media, which is not always embraced by B2B companies. Of the top five sources of website referrals, four were social media websites. And even more interesting is that Facebook was third on the list.

Neither Facebook nor Twitter had a huge number of “likes” or “followers”, yet both drove a substantial amount of traffic over the year. I’ve previously blogged about social media being conflicting and that you cannot judge your social media success through simple metrics such as likes and followers. This client is a perfect example of why this is the case.

What About Conversions and Revenue?

Now if I were reading this blog post, I’d be asking about conversions, new customers, and revenue. So let me qualify the growth by stating the client had a great year in 2010. The company added significant headcount and came close to doubling revenue.

Whenever we would have our monthly call, we’d talk about traffic and then I would ask about leads, new customers, and sales. I wanted to make sure the client was getting the right traffic. Although I will admit, as an SEO consultant, your first instinct is to get caught up in traffic numbers. You have to deflate your head long enough to ask the client if the traffic is producing value.

The Take Away for Marketers

I want to clearly state that this SEO case study is a best-case scenario. The client and I were in complete sync, we knew each other going in, and there was a strong level of trust. I had worked in his industry and I could run on my own without supervision. This type of freedom in SEO is not the norm. An SEO consultant needs monitoring and the client needs to be involved.

Industry experience aside, the real take away is the content. Without the content, I could not have spun my SEO magic. I had to have content to market and without it, the project would have flopped. I would have had to write the blog posts, which would have distracted me from other tasks and it would have stifled the creativity and momentum.

What’s Your Magic Formula?

I believe in organic SEO and while I don’t consider it voodoo, I absolutely believe it can do magic when you have good content and the SEO project is executed properly. This client is a perfect example of that magic.

If you’re an SEO consultant, I’d love to hear your thoughts on my formula.  SEO is a moving target and I know there is always something new to learn.  Leave a comment below with your thoughts or send me a tweet on Twitter at @WebSavvyMrkting.

Flash forward twenty years and I now claim to be an Internet marketer who spends many hours as a WordPress designer and an SEO expert. I love what I do, yet still miss my first love of Psychology. Recently my two loves collided as I remembered Swiss-born psychiatrist Elizabeth Kubler-Ross and her book On Death and Dying. She outlined the five stages of grief a person and their loved ones go through when presented with death. I was reminded of this recently as I spoke with a business owner that reached out to me concerning his outdated website. The discussion and the desire to hang on to something beyond repair reminded me of the book I read so many years ago.

While letting go of your old, outdated website is not as traumatic as losing a loved one, it does represent change. Many of us tend to hang on to what is comfortable and easy and avoid a voluntary jump into the unknown. The small business owner is no different. While he may know his ten-year-old website is horribly outdated, the desire to change it seems overwhelming, unimaginable, and unnecessary. He steps into the first of five steps of grief.

A Review of the Small Business Owner’s Website and His Five Stages of Grief

1. Denial – My website is fine. No one comes to it anyway, so I’m not going to waste any money changing it. Who really cares about what is looks like? It’s my product (or service) offering that makes a difference, not my website.
2. Anger – If people don’t like my website than I don’t need to do business with them. I’m not spending thousands of dollars to have some web designer try and communicate my marketing message. I know what’s good for my business, not some graphic designer who spends his entire day on Twitter. SEO, local search, and Facebook. Who are these people and what the heck are they talking about? I don’t need any of that stuff.
3. Bargaining – Okay maybe my website is a little dated. I think I’ll update it myself and tweak it a bit to freshen it up. If I update the pictures from 1985 and put in a few keywords, I’ll be good to go. My cousin built his fraternity’s website ten years ago, so I think I’ll take him to dinner and ask him to help. It shouldn’t be that hard. I’m sure I can just make a few changes and get a huge impact without spending any money.
4. Depression – Oh my gosh, this website project is a nightmare. I don’t know HTML, I can’t locate the original website designer, and I have no idea how to strong content that people will actually read. I can’t tell the difference between CSS, PHP, and HTML. What do they mean Google doesn’t look at meta keywords anymore? I have no idea what meta is, let alone if Google reads it. What is black hat SEO? I don’t even know what SEO means, so how am I supposed to know if my website uses black hate SEO practices?
5. Acceptance – Yep, completely over my head. Need some help and need it now. My competition is killing me, prospects don’t know what I do or when I’m open, and anyone I do get to look at my home page runs away laughing. The time has come to get a professional web designer to overhaul the website and start fresh. 2011 is the year of my Internet debut.

While this list may be praised by some and criticized by others, it is a reminder of why so many small businesses struggle with their web. In the Unites States, 55% of people use the Internet daily with Americans spending an average of 60 hours online each week. With the growing availability of broadband and the increased popularity of smart phones and devices like the iPad, the level of Internet usage will only continue to grow. Small businesses cannot ignore the need for a strong web presence and that having a marketing plan now means reaching prospects and customers through the Internet.

Five years ago I would have agreed with most small businesses owners. Internet marketing was still difficult and not an easy task to accomplish. While I’ve been working with SEO and website design for years, technology didn’t really get small business friendly until the world of open source kicked it up a notch. Websites were expensive, you needed a graphic designer, and you needed an SEO expert to help guide you along so someone other than your employees would find your website.

Enter WordPress, the fast growing, open source CMS package that is launching everything from blogs and small business websites to fancy portals for stars and magazines and television networks. WordPress is my passion and the software that liberated me and countless other small business owners. We are now empowered to take website design into our own hands. Or, at least outsource the creation of the website, then manage it internally if we choose. We have an option. We can create a great new website that is search engine friendly and pleasing to the eye and for a much lower budget than we could ten years ago. We have choices.

If you are a small business owner who is stuck in one of the five stages of grief, visit wordpress.org and learn more about WordPress website design and your options. WordPress will allow you to create and manage your web presence in the same software as CNN, Katy Perry, Carnival Cruises, Lexus, and The New Your Times. Best of all it is free and you only need to locate a good WordPress designer to help get you started.

She wanted a cute blog with minimal website functionality and that isn’t my strength. I’m a B2B or B2C girl who likes to work with small businesses and not so much individual bloggers. I wasn’t a good fit for her and we both knew it. While I did coach her along the website design process, she did pretty good all on her own. She found a great graphic artist who created an awesome WordPress design for her. I didn’t agree with everything he did, but I do think he answered her unique needs and she has a WordPress design that is perfectly matched to her needs.

This experience with my sister reminded me that different websites and blogs need different talent sets and while we web designers may want to be everything to everyone, we simply cannot do it. We have limits, areas of expertise, and a niche within which we fit. We have to acknowledge these limitations and strengths both for our future clients and ourselves. I didn’t fully understand this when I launched my internet marketing firm, but I do now.

So what should you look for when hiring a website designer? While this will vary based on your individual needs, there are fifteen criteria and/or questions that I consider fairly universal to the process of selecting a website designer. This may not be all-inclusive, but it is a great starting point for locating and interviewing a consultants or design firms.

Fifteen Must Ask Questions for Your Future Website Designer

1. What CMS packaged do you use? Is it open source or proprietary? If you don’t know the definitions of those two terms, research them and you’ll thank me later. Open source means the website design software it is widely available, while proprietary means it is solely used by the website designer. Proprietary would also mean the website designer probably wrote it himself and the website itself is HTML based. What doesn’t this mean to you? Open source means you are free to update and select website designers at your leisure. Proprietary means you are tied to your website designer for life. The only CMS I use it WordPress, because I feel clients should be able to come and go as they please and not based on my needs or wants.
2. Can your design portfolio meet my esthetic needs? Remember my sister who wanted a cute farm blog? She needed a graphic designer, not an internet marketing expert. Take a look at my WordPress portfolio. Do you see anything cute? Nope, you see business and branding. Now you understand why we didn’t bond over her WordPress design project. If you are looking for a new website designer, review the potential designer’s portfolio well before you reach out to them for conversation. You’ll save both of you a lot of time and frustration.
3. Do you adhere to web design best practices? This may seem silly, but not every web designer understands best practices. Usability is still huge issue with even the best graphic designers. My sister asked me if she should add a “key to help explain her social icons” and my response was “any website that requires a key or tutorial is not based on solid design or best practices” then I told her to change the icons. Cute is great, but functionality and usability trump cute any day of the week.
4. As a web designer, how knowledgeable are you with organic search engine optimization? If you think you can worry about SEO after design, think again. Strong search engine optimization begins with website design and the architecture of your website or blog. Rush ahead with design without thinking about SEO and you’ll regret it long-term. I won’t even start designing a new WordPress website without first having a full understanding of a client’s marketing needs and SEO objectives.
5. Do you use social media and do you feel it is important? Don’t skip this question, because social media is not going away anytime soon. In fact, it is growing at amazing rates of user adoption. Facebook, Twitter, and locally focused websites like Foursquare are taking over the internet and they are powerhouses of traffic and engagement. A new website should embrace social media and encourage engagement. Your new website designer should be active on Facebook, Twitter, and LinkedIn. If they aren’t, then you ask yourself why and if they can really serve your needs.
6. What exactly are your project deliverables? Can they meet my individual needs? Let me return to my sister. She hired a graphic designer and he delivered. She didn’t hire a website developer. She got exactly what she paid for, which was a beautiful WordPress website design. She didn’t get hosting set up, organic SEO, page build out, WordPress plugin set up, Google Analytics integration, an XML sitemap, a robot.txt file, or even submission to the search engines. She didn’t pay for it. She also didn’t ask for it. She’s a newbie so she didn’t really know she needed all of that other “stuff” and she has me to help coach her along. But not everyone has a free website designer on call, so decide what you need and make sure your potential website designer can deliver it. Your new website won’t produce results if you can’t figure out how to get your content uploaded or submit your finished site to search engines.
7. What is the full scope of your services offering? This is a big one, because similar to project deliverables, designer capabilities are as diverse as clients’ needs. If you need copywriting assistance, organic SEO, or even assistance with public relations, you typically won’t get this from a graphic designer. My sister didn’t need any of these, so a graphic designer was perfect for her. Most small businesses need a full service design house or an experienced internet marketer. They lack in house marketing resources and need someone to provide a complete website development project with the option for post-launch support. Know your own needs and make sure you pick a firm that meets those needs in both the short-term and long-term.
8. How would you categorize your project management skills and what tools do you use to manage website design project? What? Isn’t it the client’s job to manage the website project? Honestly, most clients don’t comprehend all of the steps necessary to launch so expecting them to manage unknown deliverables is unrealistic. I provide prospects with a written project plan and then once they sign on as clients I transfer this plan to Basecamp so we can jointly manage the project electronically. I learned this the hard way unfortunately. One of my first clients was classic for expecting me to write content, locate images, and do way more than our contract called for when signed. He lied about project volume and frequently told me he did not know “it” was his responsibility. I learned my lesson and now I list of tasks and assignments in Basecamp and assign owners so there is no room for misunderstandings. This helps me stay organized and it helps my clients see the immense list of to do items that need to be accomplished to launch successfully. It keeps us both on task and on target.
9. Are you comfortable with my brand and do you understand my marketing message? This is important to small businesses because they frequently lack an in-house marketing team. If there in not a full-time marketer to monitor the brand and message, someone needs to do it and it falls on the web designer. Your website fails if it doesn’t grab your audience and convert them into your desired outcome. No messaging and no conversion equals failure. While industry experience is not always necessary, if you have a sophisticated product or service, then it is needed. I have had multiple clients within the ERP industry because I was in the ERP industry for eight years. I not only was a marketer for an ERP software developer, at other times I demonstrated the product, sold the software, and trained users on it. I got the concept of ERP and I understood CIO-speak and selling to the C-level decision maker. While this isn’t important to every industry, it is to the ERP industry and you need to get C-level selling to help craft out an effective website that can sell a product the size of an ERP system. If you fall within this type of niche, then you need to thoroughly interview your future web designer to make sure they “get it”. If they don’t, it isn’t their fault. Just keep looking until you do find someone who gets your industry and your product or service offering.
10. Do you think we have a good rapport with each other? Yes, I’m asking if you like the designer. I receive calls from people needing websites and they are so opposite of my personality I don’t even quote the opportunity. I am passionate about internet marketing, I really do know my stuff, and I will tell you when I think you are off base and headed down the wrong path. If you don’t like this approach and simply want your designer to unconditionally agree with you, then I am not the right website designer for you. Run, run away from me quickly. On the other hand, you may find me refreshing and you may like my passion and conviction. If that is the case, we are destined for a long-term and successful relationship.
11. What is your availability? Are you accepting new website design projects? Some of us are really good at what we do and we fill up for months. Many times throughout the year I’m at capacity and I feel as though my head may spin off. Other times I’m not and I’m open to new projects and/or consultations. If you’ve found someone of quality, don’t assume their schedule is wide open and they can start immediately and devote 40 hours a week to you. It most likely won’t happen. Ask your potential designer for a possible start date and how long the project will take to go-live. If they cannot meet your timing constraints, thank them for their honesty and keep looking.
12. Are your terms and requirements flexible? I don’t mean yoga flexible, I mean “go with the flow” and gets the idea that life and business happens. I have a new client who had a family emergency come up and he dropped off the face off the earth in mid-December. I told Steve I understood and we will pick back up once he gets his mother-in-law back on the road to recovery. He has a business to run and his mother-in-law just took the free time that was slated for website launch. I get this and I also get that I am not his top priority. I may nag at you, but I understand you need to keep your business running even if I’m waiting on content. I get you may need to reschedule our appointment three times due to your client needs. I don’t like it, but I get it and I’ll work around it. All I ask is for you to allow the same should my five-year-old son come down with the bubonic plague.
13. Can you work within my budget? This is a big one. My sister’s graphic designer was contracted at a fourth of my standard rate. I didn’t understand how he could do this until I realized our deliverables were completely different. In life you get what you pay for and website designers fit within this theory. Reduced budget means reduced deliverables or reduced abilities. You cannot expect the best of the best on a shoestring budget, so be realistic and find someone who meets your financial constraints. WordPress consultants range from $50 to $300 per hour and WordPress websites can range from $500 to $50,000. If you only need a $500 website, then great, but know you are getting a $500 website. With most things you purchase, it is relative. My pricing falls into that middle of the road category of $100 per hour and websites ranging from $3,000 to $15,000. I believe my rates match my skill set and my target market. While I’ve given free websites to nonprofits, I don’t discount and I don’t believe in cost creep. If you can’t afford me, I understand and I believe you should continue to look until you find a consultant that can work within your budget.
14. Can you provide references? While many of my clients come from referrals and I’m happy to provide clients to speak with prior to signing contracts. Not every website designer can or will do this for prospects. This is especially true if they are just starting out in website design. If the potential website designer was referred to you by a trusted advisor, you really don’t need additional references. If you randomly found the designer via the internet, you should validate their abilities with a reference prior to signing contracts. In doing so, please be respectful to your potential designer and their clients. Don’t ask for a reference unless the designer is your chosen partner. In my case, most of my clients would be C-level executives who are busy, so I only provide their name to prospects if needed. Their time is valuable and the reference is a gift so I try my best not to abuse it.
15. Do you want or can you support long-term relationships and website support? I firmly believe long-term relationships are a privilege and not a right. I need to earn your business and in many cases I want to earn your business for the long-term. That being the case, not everyone wants or needs me long-term and this is okay too. Hire me on retainer, by project, or even hourly. I don’t care, because I’m fairly flexible as long as me calendar has availability. But I am not every web designer. Not every graphic designer or website consultant wants or can support long-term clients. If you need support after launch, make sure you’ve asked your future website designer if they can or want to manage you as a client moving forward.

Web designers come in a variety of shapes, sizes, and flavors and we are definitely not a one size fits all type of offering. Don’t assume a potential web designer is good or bad until you can compare his or her skill set to your unique needs. What may be a poor designer for you, may be an exceptional designer for someone else.

Like I said, this list of qualification questions is my list and Rebecca’s view of the world. Your list may differ some and you may even add another fifteen questions or criteria onto mine. But that’s okay, because you are thinking about what is important to you and you are providing yourself with selection criteria that will help you narrow your search field. You now have a list of questions that will help you pick a website designer that is a good fit for you and your website project. In the end, that’s what matters most.

I actually like blogging.  I enjoy it and it has been a huge help to me professionally.  Last weekend I attended WordCamp Detroit and I was surrounded by bloggers.  I wasn’t prepared for that one, as I use WordPress for website design and I guess I assume everyone in the room would too.  Was I wrong.  There were bloggers everywhere.  Many who had day jobs and blogged at night about their hobbies or in an effort to make a few bucks.  WordCamp Detroit reminded me that blogging is a profession that if done properly and with dedication, can provide a healthy income.

Is there a right way or a wrong way to blog?  Absolutely.  Over the last year I’ve trained a number of clients and presented webinars on blogging best practices. I enjoy blogging and I try to teach others that they too can not only learn to blog, but learn how to create the “perfect” blog entry and love it along the way.  Over this last year I’ve realized not everyone is a blogger and you cannot force them to become one.  That being said, you can teach wannabe bloggers to blog better.

So What is a Blog?

A blog is short for a “web log” and is maintained by either an individual or a group of authors. A blog will typically focus on one topic or niche and is published on a regular basis. There is no limit to the variety of content a blog can contain. A blog can include commentaries, descriptions of events, or other material such as graphics, charts or videos. It can be, and often is, a multi-media experience.

Individual bloggers, when they are good, are often times branded as authority figures or celebrities and gain momentum in and of themselves. Personally I’m in love with Matt Cutts, but I would not have even known about him if it were not for his blog.

The public has gotten so conditioned to blogs, that many now expect to find a blog on both business and personal websites.  If you are selling something on your website, most visitors will expect some educational commentary in the form of a blog on the website.  They’ll want to read about why product A is better than product B and they’ll want to do this before they even consider purchasing.  This is best done via a blog, because you can communicate to your reader is a more informal and natural manner.

Why Does the World Love Blogs?

1. People Like Blogs – Blogs provide a sense of intimacy. And it’s this intimacy over the Internet that allows the marketer to capture an audience. And if you can do this, you will capture Google.
2. Search Engines Like Blog – Search engines like blogs, because they create fresh content that is relevant to the website and the reader. I believe this is most demonstrated with the speed in which Google picks up and publishes blog content.  Google can spider and index a blog entry in as little as 30 minutes.
3. Marketers Like Blogs – Blogs help a marketer promote their website, business, product or service. They feed and nurture the core website, help to cultivate branding, convey the marketing message and recruit people to follow their website, business, product or service. Blogs can also be picked up by other bloggers, the media, and blog entries can quickly create a momentum all on their own.

What Are Some Best Practices for Blogs?

1. Focus on One Key Topic or Niche – If you don’t know what to write about, think about what is of interest to you. Look at other blogs and what makes them interesting or think about something that can relate to the product you are selling.
2. Build Your Blog Around the Kitchen Table – If you are using your blog as a marketing tool, think about what the reader would want to hear if you were sitting at the kitchen table with them casually discussing your product or service.  My boat dealership has a gentlemen who is a natural salesperson.  My kids love him and if someone walks through the door of their store, Ron is going to be able to close the deal because he is a people person and he has a natural way about him that makes you like him.  If you can translate Ron’s natural ability with people into a blog post, you’d have people from around the world wanting to buy his boats.
3. Write About What You Know - If you try to blog about something you hate, you will in turn hate blogging. Blog about something you love and your blogging will become a passion and not a chore.  If you are a marketing person and you hate your product, it is going to be difficult for you to blog.  You’re better off asking someone else to write the blog posts and you edit it, as you can only be a good blogger if you have a passion for what you blog about.  It is kind of like cats and people who hate cats.  Cats have a sixth sense for people who don’t like them and I swear my cats will stalk you if this is the case.  They just know.  The reader will “just know” too, so don’t bother talking about something you hate.
4. Make it Interesting to Read – Your blog post should be easy-to-read, fun, and interesting, so make sure it doesn’t read like a dissertation or thesis. If it’s not immediately interesting to read, it doesn’t sell across the Internet.  The easiest way to make a blog interesting is to tell a story of interest and make it personal.  I’ve related Girl Scout cookies to ERP software and ERP software to buying Christmas gifts online because it was relevant and it was my personal experience.  It was real, which made it interesting.
5. Aim for Dialog and a Two-way Communication - Talk to the reader like they are human and allow people to respond to your blog. Today’s Internet is about interaction.  Anyone hear about a little website called Facebook?  Yes I said interaction. That means you need to allow comments and you need to reply to them – the good, the bad, and the really ugly.
6. Include a Great Title – Pick a great title that is unique and reaches out and grabs your audience’s attention and makes them want to read more. I believe so much in this point, I wrote an entire blog post on it.  Visit my post A Good Blog Title is Like Wrapping Paper on a Present to hear my full views on the subject.
7. Have a Great Introduction Ready – You have a few seconds to engage the reader, so your introduction or initital paragraph better be good and it better align with the rest of the blog entry. It needs to set the scene and provide something that entices the reader to stay with you and actually read the full blog post.
8. Don’t Forget About Subheadings – Use H2 and H3 headings to help balance the blog post and give readers sections where they can focus their attention. It will be beneficial to both the reader and the search engines.
9. Don’t Forget About Bullets – Not everybody likes to read paragraphs, so mix it up. I rarely sit and read an entire paragraph. I scan the paragraph and actually pay more attention to bullets than anything else. This is just my personality, because I’m a constant multi-tasker. You have to be prepared for me and the millions like me.  You also should remember that human nature dictates how we read bullets.  Most people read the first one or two then skip to the last one in the list.  This item is number nine so much likely you aren’t even reading it. If you are, then kudos, you’re a better person that I am.
10. Don’t Forget About SEO – Remember that your blog is many times targeted at both the reader and the search engine spiders. When a SEO client tells me he has the perfect idea for a blog post, my first question I ask him is what keyword are you targeting. Eric absolutely gets this, but Jeff and Andy, well, not so much.  So I nag them about keywords and I make sure the blog posts uses our targeted keywords to link to an internal web page to help build deep links within the website or blog.  And yes, we always use use keyword-rich anchor text.  If you don’t know what that means, you need an hour discussion with an good SEO consultant, because it is important.
11. Bring it Back to Your Product or Service – If your website sells a product or service offering, remember not to lose site of your marketing goals. If you’re an affiliate marketer or business who’s sales heavily rely on internet traffic, you need to write content that can be associated with your offering. You can discuss virtually anything, as long as you bring it back to your product or service and the key focus of your blog itself.  It’s okay even if the topic is off the wall, as long as you bring it back to your product or service. My most off the wall blog topics are the ones people remember most. And for me, they were the most fun to write.
12. Stay Focused – Stay on point and your audience will then stay in touch with you. Don’t be my daughter. I call my daughter the clock builder, because she just can’t give you the time. If you ask her the time, she just can’t say it is ten o’clock. She has to go into painfully slow detail about how she built the clock or how she figured out how to tell time. As much as I love her – and I do – she loses my attention because I really don’t care what type of jelly Tommy had on his sandwich at lunch. We were talking about her homework. See I almost lost you there didn’t I?
13. Update Your Blog Regularly – Okay this one is funny, because this is like the pot calling the kettle black. I know and believe this, but I struggle with it bigtime. I spend so much time on my clients’ projects, I forget about my own blog. But I digress. If you post blog entries irregularly, your benefits from blogging with be limited. To gain a base of followers or subscribers, you need to have something tangible for them to follow or read. This means regular and meaningful updates and posts. I prefer at least one blog post a week and you can go up to five posts a week if you have something relevant to say. I have one client in a very competitive keyword environment and we blog three times per week with fresh content. He is going up against the big boys, so we have no choice. But we win on strong content and on keywords.
14. Make Your Post a Multi-Media Experience – Consider it eye candy for your blog. A blog can include a variety of content that can consist of commentary, descriptions of events, or other material such as graphics, charts, or videos. Didn’t I say this already?  Yes, but it is important so I’m going to say it again.  One word of caution is just don’t include a graphic or video that isn’t relevant.  That is just annoying.  I love blog eye candy as long as it provides a real purpose.
15. Soften the Sales Pitch – Your blog post isn’t a constant sales pitch. If it feels like a sales pitch to the reader, you will lose your audience and you will fail in your blogging effort. You can insert a call-to action, as this will be your pitch opportunity, just don’t be too aggressive.  And for heaven sakes, make the pitch relevant to your post itself.  Talking about chicken soup and offer your reader a new car doesn’t provide any continuity so don’t do it.
16. Watch Your Spelling and Grammar – Make sure you proof your post before publishing. Check for any spelling, punctuation and grammar errors that may appear. A poorly written post can damage your credibility. Once you post, check it out online just to make sure it is correct. I often see an error online that I didn’t see in the backend publisher.  And yes, I’m a horrible speller and have been so since about age six.  While I try to find errors, you still might find on within my blog posts.  I apologize for this now as I know it will happen.
17. Spread the Word About Your Blog – Extended your blog entries with RSS feeds to websites like Facebook, LinkedIn, or other social media sites.  An RSS feed will automatically be updated each time you release a new blog post. You establish your RSS feed connection once and then allow the RSS feed to automatically update your page or profile with each new blog post. That means new inbound links and you do not have to touch anything beside your blog post.
18. Chirp Like a Bird – Tweet your blog post and encourage others to retweet it. Thank those who help spread your message and be appreciative.  And yes, I’d love if you tweeted this post.  There is a little button at the top of this post that makes it super easy for you to do so.  If you want a a cool button like mine and you use WordPress, there are a bunch of plugins that will whip it in for you.
19. Remember to Ping the Post - Utilize a ping service, that allows you to automatically notify blog directories that your blog has been updated. I use WordPress for all my blogging and website design projects, so the ping ability is built right into the software. Get a good ping list established, so whenever you write a new blog post, the blog directories on your “ping list” will automatically be notified of the change. The bigger your ping list, the higher the chances of receiving traffic from those sources. The bigger your ping list, the higher the chances of receiving traffic from those sources.
20. Have an Sitemap.xml File – For some unknown reason, this is the one topic area where clients look at me as if I’m from Mars. Venus maybe, but certainly not Mars. Make sure you have a sitemap.xml file that includes content for your entire website, that is submitted to all the major search engines and updated each time you add or edit a page or post. When you have a robust sitemap.xml file this will literally “reach out a touch” the search engines and nudge them in a way to inform them that you have new content available. This is critical for keeping the search engines up to date on your fresh content and for encouraging them to quickly provide your content in search results. WordPress has a number of great plugins to manage this process, although I can tell you from experience with my client base, not every web software does so be careful.

So now I’m getting ready to close so this is where an excellent wrap up discussion would come in and then I’d sneak in a suttle call to action. But I like blogging and I could talk about SEO and internet marketing all day long, so I’ll skip the pitch.

Okay I’ve changed my mind.  I will tell you one quick story to close. A few years ago I was at a technology trade show in California. I’m a Michigan girl so this is a little but of a journey. At the show a man continued to tell me we had met and he knew me. I had never seen this guy in my life, so I had no idea what he was talking about.  Finally after a few hours, he remembered that he subscribed to my blog on IT Toolbox and he started to tell me his favorite posts. Not only did he recognize my face from my blog, he remembered individual posts and could tell me what I had said.  He actually had personal favorites.  Now tell me any other method of marketing that can touch people and imprint on them in that manner?  At that time I was marketing ERP software, which is generally considered a necessary evil and not something you want to digest and remember.  But Jay did and I thought that experience was very cool and an excellent example of how internet marketing just works.

That my friends, is the power of blogging and one reason I love internet marketing as much as I do.

When I was younger (aka pre-kids), I would send out a top ten list on Monday morning that would highlight my weekend’s journey with my friends. These days I’m a wife, mommy, and business owner so my top ten list has changed a bit. Today’s top ten list includes my favorite topics and discussion points at WordCamp Detroit.

My Top Ten List from WordCamp Detroit

1. Brad Gosse provided a humorous view of viral marketing with his website VasectomyinaBox.com. Yes you read that correctly. It is strange, but a good example of producing viral content out of – well – nothing.
2. Brad Gosse also introduced us to a freelance website called Fiverr.com. I’m certainly not a newbie to WordPress, but I was to this website. This website features offers for everything from podcast transcripts to cartoon drawings to website promotion for $5. I looked through the website and some of the offers are clearly blackhat type SEO, but others might be doable. I’m seriously considering making myself into a cartoon character. The $5 is well worth the laugh my kids will get out of a cartoon version of WordPress mommy!
3. Todd List spoke about selecting WordPress themes and discussed the differences between free and premium themes. While this portion of the day was targeted at much newer WordPress users than myself, I did find it interesting. I am pretty loyal to StudioPress and love to hear other WordPress professionals voice their love for their themes as well.
4. What I did find much more important was Todd’s mention and use of Visible Tweets. I found them captivating and could not take my eyes off them. I’ve referred to pay-per-click as cocaine for marketers, but the Visible Tweets was cocaine for the conference attendees. I was not the only one hypnotized by this little application.
5. Anthony Montalbano’s statement “There’s a plugin for that” pretty much sums of WordPress in a nutshell. I love WordPress because it is free and the WP community is filled with likeminded web design geeks who create really cool WordPress plugins. With 11,000 free plugins and a bunch more premium WordPress plugins, the world is without limits. Anthony mentioned many of my favorite WordPress plugins, which made me feel like one of the cool kids. We WordPress geeks must all think a like to some degree because my top plugins and his list aligned with the following: All-in-One SEO, WP-DB-Backup, Nextgen Gallery, Sexy Bookmarks, Contactform 7, GD Star Rating, TinyMCE Advanced, Yet Another Related Posts and Google XML Sitemap to name a “few”.
6. Anthony also mentioned All-inOne Cufon and I can’t wait to give that one a whirl. All of us want to be able to easily pimp out our blogs or fancy up our websites and I’m hoping this little plugin will do just that.
7. Justin Popovic talked about the strength of WordPress and organic SEO for bloggers. He said the focus on the right strategy which he equaled selecting a blog theme, providing focused content, and working on obtaining quality incoming links. He also spoke of the three fundamentals of SEO, which included on-page SEO, great content, and off-page SEO or link popularity. While I do agree with his points, it was geared more towards bloggers. I work with businesses and I think there are about 200 additional factors that are highly important too.
8. Justin also made one of my favorite comments of the day, which was “Don’t think small, think big with SEO.” Amen to that brother! I have an SEO client website that targets the same keywords as Microsoft. Guess what, we win on a number of high volume, high profile keywords. It is possible to beat the giant if you have the right SEO mix and really great content.
9. Ross Johnson spoke about making WordPress faster and while he did not make me laugh as much as Shayne Sanderson, he did provide a valuable, commonsense tip that virtually anyone can use. Always put Java script at the bottom of your page or footer is possible so your page loads faster. Yep, that sense and it is easy to check your themes and/or developers to make sure they are doing the same. Thanks for the tip Ross!
10. My favorite presenter was Shayne Sanderson. Not only did he encourage us to hack and/or steal code from the standard WordPress 2010 theme, he made a very simple statement that every WordPress designer and wannabe blogger needs to take to heart. He said “It’s just code. Take it line by line and don’t freak out.” That statement pretty much sums it up for me, my exploration of WordPress, and the entire WordPress conference. As any web developer or designer finds, there are days where you literally want to pull your hair out. You think the CSS devil has taken hold and you are stuck in coding hell, never to be released. Give it a day, a glass of wine, or just a nap and you’ll realize it is just code. You find the solution and you move on.

WordPress is a great web design package, it is open source, and the WordPress community is filled with an unknown number of website designers, SEO consultants, and overall geeks who love what they do and love the WordPress package. We are passionate about our WordPress software, our websites, and the internet marketing capabilities it provides to businesses and bloggers throughout the world.

WordPress is about a community and as a community we collaborate. If there is anything the world has learned throughout time, it is the simple idea that collaboration does more than just work, it propels us into a better future.

As your web designer, I will do everything in my power to design an SEO friendly website that is built around your target keywords. I identify the keywords, prioritize the keywords, and try my best to guide your content to help support those keywords. But that process, as long as it may sometimes feel, is only the beginning to a solid SEO campaign. The real work comes after the website is launched and if you do not hire me or another SEO consultant to help in these efforts, the due diligence of this effort falls back on you.

So now what? You’ve got your cool new website (if done by me this would be based on the WordPress website design platform) and you wonder what’s next. I’ll tell you the same thing I tell the students over at JuJuQ and the same thing I tell me website clients. You get building. Not house building like my friend Rick does, but link building, like all the WordPress geeks I know do.

Ten Steps to Quality Link Building and Strong Organic SEO

1. Plan Out and Separate Your Content into Keyword-Rich Pages

Any good project needs a plan. SEO and linking building do too, so this means start your plan with the right keywords. You want to target keywords that will result in a positive experience for website visitors and this means you want keywords that are relevant to what your website will offer in content, the products you sell, or your service offering. Remember I’m an organic girl, so we need to focus on quality. Organic SEO begets quality content; or really, the other way around.

Offer misleading keywords or irrelevant keywords (aka black hat SEO) and your visitors will simply bounce on arrival. This will not only defeat the effort to gain quality traffic and it will ultimately produce negative results with Google because it will inflate your bounce rate per keyword.

To avoid this I suggest starting with a sitemap that matches up individual keywords to individual pages. Once you’ve defined it, stay on task and stay focused in both writing quality content and building inbound links.

2. Limit Your Targeted Keywords to One or Two Per Page

One page cannot gain you oodles of traffic for ten different high volume keywords. It can do so for one or two, so stay focused. If you are not targeting a long-tail (longer keyword terms that are offer lower volume) keyword, then pick only one, or at most, two terms to target per page. This will make your sitemap to keyword relationship manageable and it will be the most effective in generating traffic.

3. Check Out Your Competition

Before you stop planning, visit your top competitors. Look at their website structure, page URLs, on page content, etc. You can also utilize resources like Google’s Keyword Tool, SpyFu, Keyword Spy, Complete.com, or Alexa to gain insight on their target words and their traffic. You will find new keywords and new inspiration for your website.

4. Make Each and Every Link Count

Having a link isn’t enough. It needs to be keyword rich. In step one I said to make a plan, now that you have this plan and page to keyword reference sheet, just use it for link building. For example, if you have a Linkedin account and you are adding a link to your website on your profile, don’t just use the standard “My Company”. Use your keywords and link to a specific page. That takes an average inbound link and makes it a great inbound link.

5. Never Engage in Link Farming and Avoid Paid Links

You may have received emails or read ads promising the world with inbound link farming or paid link promotions. They sound to good to be true and they are, so ignore them at all costs. When I say ignore, I mean run and run fast. Google will not reward you for paying for inbound links, so don’t waste your time or money working to obtain them.

6. Promote Your Inbound Links Through a Press Release, Blog Entry, White Paper, Article, Event or Social Media Site

Not all people read press releases and white papers, but search engines certainly can and will. If you have something meaningful to announce, then consider a press release. Remember to embed your press releases with quality links that are keyword rich and point to specific pages within your website. I, particularly, pay for few press release services. I tend to rely on free services, although I do admit I regularly pay $12 for one service that allows three keyword rich links. Some of my favorite press release websites are PR Inside, PRLog, OnlinePRNews, OpenPR, 1888PressRelease, PitchEngine, and MyPRGenie.

Blogs are another great way to increase your inbound links. As a matter of fact, blogs are the best way to get links. If you are a good blogger, you will quickly gain regular readers and people who ”follow” your postings through RSS feeds and other publishing methods. These readers will also encourage other people to read your entries. Google looks positively on blog entries and their associated links. If you’re lucky, you’ll realize you love blogging and it will be both a benefit to your website and an enjoyable task and outlet for you at the same time.

Once your blog post is released, you can promote it or post it on other websites such as industry forums, blog directories, or social media websites like Facebook and Twitter.

7. Always Include the “http://” in Your Link

If your link isn’t embedded in keyword rich text, always include the http:// in the inbound link’s URL. If you forget, the link you provide might get picked up as an inbound link or it may not. Therefore, it’s always a good practice to include the full address of your URL, and this also means the http://. This is a simple point, but an important one. As a rule, I believe in both keyword rich links and URL based links. A little variety is good for the Google soul.

8. List your Website in a Directory

Another way to increase your inbound link efforts is to merely to promote it as much as you can. A great way to do that is to utilize a directory. While you typically can’t submit individual pages, you can list your main site. Think of a directory as online yellow pages.

First and foremost, focus on DMOZ. This is a free service, however each submission is reviewed by a human, so proceed with caution. Take the time to make sure you are applying you link to the correct directory location. If you do not, you will be rejected. And do not give up if you are not quickly listed. It takes time and it may take a few requests before you are officially in DMOZ.

9. Establish an RSS Feed, Sitemap.XML File and a Strong Ping List

Make sure you have an active RSS feed for your blog posts. The RSS feed will automatically be updated each time you release a new blog post. This feed can be connected to Facebook and other social media sites to automatically update your page or profile with each new post. That equates to new inbound links each time and you do not have to touch anything beside your blog post.

You also need to make sure you have a sitemap.xml file that includes content for your entire website. Once set up, this sitemap will automatically update each time a post is added or a page updated. This will literally “reach out a touch” the search engines and nudge them in a way to inform them that you have new content available. This is critical for keeping the search engines up to date on your fresh content. It will also help get your blog posts into Google’s blog listing, which provides current content to other bloggers to read, review, and comment upon. Just make sure you use your keywords within your blog titles so the effort is not wasted.

Finally consider a ping list. By utilizing a ping service, it allows you to automatically notify blog directories that your blog has been updated. Once you establish your ping list, whenever you write a new blog post, the blog directories on your ping list will automatically be notified of the change. The bigger your ping list, the higher the chances of receiving traffic from those sources. If you use WordPress, for example, you can modify your ping list in your Dashboard settings. This is a great timesaver as it will help spread the word about your new posts effortlessly. All you have to do is maintain a healthy ping list.

10. Stay White Hat, Organic, and Don’t Give Up on Your Effort for Quality Inbound Links and SEO Driven Traffic

To maintain your credibility with the search engines and to obtain page one ranking, stay on top of the SERP (search engine results page) and continue building your inbound links. It is an ongoing process, so remember that you’ll need to continue your link-building efforts or you’ll fall off page one. Just because you land on page one, it doesn’t mean you’ll stay there. Good organic SEO takes work and it does not happen overnight.

One reason I like organic SEO is because I believe in the concept of a strong work ethic that is driven by good intentions. That, in itself, is the basis for organic SEO. It takes commitment and steady work, but as many website owners already know, the reasons for engaging in SEO are compelling. Cultivating inbound links is a proven methodology for attracting free, long-term traffic.

Thankfully, I was wrong.  WordPress liberated me and it has liberated many website designers and business owners around the world.  It is liberating because it is free and it is easy enough for normal – non website designers – people to use.  WordPress is robust enough to create elaborate websites, while simple enough an in-house marketing person or business owner to add content and update.

A case in point is a client that just launched a WordPress website.  The client is an ERP consulting company based out of Denver, Colorado.  More importantly, the client had a limited website needed to upgrade because the company is rapidly growing.  I proposed WordPress and the client agreed, then they jumped fully into design mode with me as we added plug-in upon plug-in to do such things as automated imports of news feeds, polls, quizzes, videos, events, live chat, and on and on.  As a WordPress website designer I love this enthusiasm.  It is great to offer a suggestion that your client not only likes, but that they build upon with their own ideas.

At the end of this project my client has a website that is robust, functional, and has solid growth potential.  They can maintain it internally or hire a million different WordPress experts around the world to jump in at anytime.  They are liberated and a little open source package called WordPress made this liberation possible.

The client and their transformation reminds me of a saying my Grandmother always said.

Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime.

A normal website is a fish, but WordPress is the lesson of fishing.

Below is a list of my favorite plugins.  These plugins are both functional and easy to use.  The augment WordPress’ core functionality and require little or no coding.

1. Add to Any: Share/Save/Bookmark Button – Help readers share, bookmark, and email your posts and pages using any service.
2. All in One SEO Pack – Supports easy definition of page specific meta tags for search engine optimization.
3. AWS Easy Page Link – Easy interlinking between pages when writing content.
4. Breacrumb NavXT – Generates breadcrumb trails for your WordPress blog or website.
5. Contact Form 7 – Simple and fully customizable contact form.
6. Dagon Design Sitemap Generator – Generates a fully customizable sitemap.
7. Datafeedr Random Ads V2 – Aallows you to simply and easily show random ads anywhere in your template files or using widgets.
8. Events – Enables a list of events with a static countdown to date in both pages and sidebar.
9. Featured Content Gallery – Rotating images on home page.
10. Fun with Sidebar Tabs – Adds a tabbed sidebar to existing themes.
11. Google Maps Anywhere – Interactive map to locations utilizing Google maps.
12. KB Robots.txt – Creates a standard robot.txt file for regular WordPress and WordPress MU.
13. Link to Post – Supports easy internal linking to post entries.
14. List Pages Shortcode – Introduces the [list-pages] and http://www.web-savvy-marketing.com/wp-content/themes/websavvy shortcodes for easily displaying a list of pages within a post or page.
15. PhotoSmash – PhotoSmash Galleries makes it easy to create photo galleries in posts or pages that your users can upload images into for sharing with other users.
16. Really Simple CAPTCHA – CAPTCHA field that supports multiple contact forms.
17. Show IDs – Adds a column to the administrative dashboard to show page and post ID’s.
18. Simple Google Sitemap – Generate a sitemaps.org compatible XML sitemap of your WordPress.
19. Simple Image Link – Sidebar images within existing sidebar format
20. Simple:Press Forum – Easy to configure forum that integrates with the standard version of WordPress.
21. Simple Sidebar Navigation – Adds in a customized menu within sidebar widgets. Support multiple instances and integrated easily with tabbed sidebars.
22. Social Homes – Adds a sidebar widget containing a subtle list of all your social homes as linked favicons.
23. Special Text Boxes – Adds simple colored text boxes to highlight some portion of post text. Use it for highlights warnings, alerts, infos and downloads in your blog posts.
24. Subscription Options – Adds subscription option icons for your RSS Feed URL; your FeedBurner Email Service URL and your Twitter Stream URL.
25. TinyMCE Advanced – Enables advanced features and plugins in TinyMCE.
26. TubePress – Displays professional YouTube galleries in your posts, pages, and/or sidebar.
27. Twitter Friends Widget – Widget to display your Twitter Friends in the sidebar.
28. WP-Table Reloaded – allows you to create and easily manage tables in the admin area of WordPress. A comfortable backend allows an easy manipulation of table data. You can then include the tables into your posts, on your pages or in text widgets by using a shortcode or a template tag function. Tables can be imported and exported from/to CSV, XML and HTML.
29. WP Easy Uploader – Easily upload any type of content without the need for FTP.
30. WP-DBManager – Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database.