Internet Marketing is a Battlefield

Posted in: Internet Marketing | April 6, 2011
Internet Marketing is a Battlefield

Winning the Internet Marketing War Requires a Marketing Recognizance Mission, Bulletproof Armor, and a Strategic Plan of Attack Make no mistake, internet marketing is a battlefield.  You’re going to war against a million other websites and you need to have sufficient weaponry to compete and to walk away unscathed.  You need to know your enemy, you need armor for proper defense and you need a clearly defined plan of attack to win the online battle. When was the last time you performed a marketing recognizance mission?  Have you looked at your competitor’s website recently?  Or even Read more

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Browser-Based Enlightenment

Posted in: Internet Marketing | March 7, 2011
Path to Enlightenment

Open Up Your Browser and Take a Good Look at Your Online Presence Immanuel Kant defined enlightenment as “The emancipation of the human consciousness from an immature state of ignorance and error."   The term enlightenment reminds me of the small business owner and his undeveloped view of internet marketing and more importantly, how he and his company fit within today’s internet dependent culture. Now don’t take that comment as a negative view on the small business owner or small business in general.  I love the average small business owner.  I am a small business owner and this Read more

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Bad Website Architecture: The Silent SEO Killer

Posted in: Search Engine Optimization | February 21, 2011
The SEO Killer

My focus is small business marketing, so I encounter a lot of people who have tried a do-it-yourself SEO approach to internet marketing. The semi-savvy business owner thinks his SEO knowledge is pretty darn good, yet he just can’t figure out why he isn’t seeing increases in website traffic. In our conversation he provides obscure long-tail keywords to illustrate his SEO tactics are working. He also tells me he lacks traffic and real revenue resulting from all the time he has allocated to his SEO research and implementation efforts. He finally informs me that he cannot allocate a Read more

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Successful Internet Marketing Begin With Goals

Posted in: Internet Marketing | January 24, 2011
Internet Marketing Keyword Cloud

When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter?  For me, I only want to engage with you if I can help you and help make your project a success. To determine if that is possible, I have to obtain an idea of what success means to you. Read more

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Twenty Tips for Creating the Perfect Blog Post

Posted in: Blog Management | October 15, 2010

When I said I blogged five years ago, people looked at me as if I was crazy.  Well I was, but blogging didn't drive me to insanity.  Today it is a bit more mainstream and bloggers are everywhere. I actually like blogging.  I enjoy it and it has been a huge help to me professionally.  Last weekend I attended WordCamp Detroit and I was surrounded by bloggers.  I wasn't prepared for that one, as I use WordPress for website design and I guess I assume everyone in the room would too.  Was I wrong.  There were bloggers everywhere.  Many who had day jobs and blogged at night about their Read more

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How Long Does it Really Take to Get Indexed by Google?

Posted in: Googlelicoius | September 1, 2009

It seems like just a few years ago it took Google forever to index a new URL and website. Well maybe not, but for anyone working on Internet marketing it felt like it took Google forever to index a new URL. Things have changed and Google is different these days. Remember the Six Million Dollar Man intro? “We can rebuild him. We have the technology. We can make him better than he was before. Better. Stronger.” That’s what I think of Google. Google is better. Okay I may have just dated myself with the analogy, but Google reminds me of the TV show intro. Google is better, Read more

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Wise Businesses Watch Google Search Trends

Posted in: Internet Marketing | August 13, 2009
Google-Trends

A very wise business owner I know frequently talks about search volume and search trends when discussing Internet marketing and in particular search engine optimization. He is a data guy, an entrepreneur, and a highly technical individual who always looks beyond simple numbers to peek behind them or even in front of them. He wants to see changes before they occur and wants to know the future so that he can react quickly. He is smart and has used this business practice to ride out storms and downturns. That being said, we Internet marketing consultants know that this request is not Read more

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Making Social Successful with Twittable Tweets on Twitter

Posted in: Social Networking & Social Media | April 21, 2009

I have recently been amazed at all the buzz surrounding Twitter (the latest social media phenomenon). Sure Oprah, CNN, and Demi's husband have been pulling in millions followers (people who subscribe to your profile and receive updates from you) lately, but does anyone really care? Up until a few weeks ago, I'll admit, I didn't. I viewed Twitter as a lack luster version of Facebook. I've known about Twitter for some time, but my joining of Twitter was delayed and my Tweets (one line status updates or comments) were limited. I have changed my mind and I admit I'm becoming a Read more

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Website Promotion Promises – Are They Real?

Posted in: Internet Marketing | March 30, 2009

If you have a website and your email is listed on the Internet, you've probably received unsolicited offers for increasing your website's ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, they are perpetually trapped in my spam filter. If you've ever read these offers closely, you will quickly become suspicious. The emails come from gmail accounts without phone numbers or website addresses. They offer promises of first page ranking on Google and website traffic increases beyond your wildest Read more

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Internet Marketing Consultant or Website Designer?

Posted in: Internet Marketing | March 26, 2009

Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I'd love to provide a simple answer that yes, a website designer is the only real services needed, I'd be lying. From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking of Google. It doesn't happen overnight and it is not something that just happens. Top search engine Read more

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