Each page of your website is like a handshake. Really. To illustrate this statement, let me set the stage for you. You are manning your company’s booth at a trade show and a prospect wonders by and is within reach. This person looks at your booth, pauses, and then takes a brief moment to ask about your product or service offering. What do you say? Remember - you only have about one minute to make an impression and keep their interest. You have about the time it takes to shake someone’s hand. Read more