If search engine marketing and optimization is important and fast results are a requirement, long tail keywords are a critical element to driving increased traffic to your website. What are long term keywords? They are very focus keywords or phrases that are highly targeted to your target market or product and service offering. The downside is these phrases is that while being very targeted, the also offer lower overall visitor traffic. This inherent negative is quickly replaced by the extremely focused website visitors that do find your site. I will use my husband to illustrate this Read more
If SEO is Important, Just Start Wagging Your Tail
Posted in: Search Engine Marketing | March 14, 2009
If You Build It, They Will Come
Posted in: Internet Marketing | March 3, 2009
When it comes to conversations on search engine optimization and Internet marketing, by far, one of my all time favorite comments was "but I thought if you build it, they will come." This was made by a co-worker of mine some five or so years ago when we were discussing our corporate website. We then sat down together and had a frank, one on one discussion about designing websites that are both beautiful to view and easy to reach via a Google or Yahoo search. Developing a world class website provides little value if no one finds it. If you are the thought leaders of your industry and you Read more