Stand Back! The Geeks Are Coming

Posted in: Website Design | November 8, 2011
Web Design Geek

Last night I met with a business partner named Scott.  Scott is an engineer and his engineering brain loves SEO.  I’ve been teaching SEO 101 while we build Scott’s website.  Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client.  The truth be told, 99% of my clients don’t care.  They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s thirst for knowledge.  They don’t understand it, or care, or have the time to Read more

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Web Design Ain’t Over Until the SEO Sings

Posted in: Search Engine Optimization | October 10, 2011
SEO Singing

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts.  You are ready to go live with your beautiful new website.  Ah, not so fast.  You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting.  Our website design clients typically select us because our process is integrated with full search engine optimization.  The funny part is that they're Read more

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Should You Ditch Your Website & Developer?

Posted in: Website Design | August 28, 2011
Dude in Garbage Can

When I first started my business, I thought projects would be clearly defined as web design or SEO. Oh was I wrong.  Projects, like clients, come in a variety of shapes, sizes, and colors. What may start out as a simple SEO project may lead into a full-blown website development. And this migration isn’t because I’m pushing web design on clients, it’s because the client has significant limitations with their existing website. Since I run into this often, I'm sure the average website owner does too.  If you’re trying to decide between updating your existing website or moving towards Read more

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Social Media Can be a Band-Aid and Not the Cure

Posted in: Social Networking & Social Media | August 22, 2011
Social Media Band Aid

This week I had a call from a very nice gentleman who wanted help with social media and blogging. He also mentioned the need for a little organic SEO. Great I thought, this is my thing and we’re a perfect fit for each other. I love the combination of social media, blogging, and SEO. To me this combination is like “Rebecca candy”. What Lies Beneath is Always So Scary At the end of our discussion I promised to review his website and dig further into his online presence. I’m not going to offer to help or even send a proposal, unless I know what help is needed. So I dug further and I did Read more

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The Two-Headed Monster Believes in Cohesive Marketing

Posted in: Internet Marketing | August 21, 2011
Two-Headed-Monster

Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the stuff (or really problems and issues) that drives the call or email, I generally make a point of stopping them from looking at one thing and I force them to look at their internet marketing as a whole. Holistic Internet Marketing is Essential I believe in holistic internet marketing. I don’t believe there Read more

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I Owe Bing a Big Fat Apology

Posted in: Search Engine Optimization | August 14, 2011
Sorry Bing

Bing I owe you an apology. As of this weekend, I’ve realized I owe you one big fat public apology. For years I’ve dismissed Microsoft and I was a loyal fan of Google. This weekend you made me see a new you. A new, improved and pretty cool Bing. On Saturday morning I was drinking my coffee, surfing the web, and reading blog posts. Yes I am an SEO (aka nerd) and this is what we do on a Saturday morning. As I explored the web I happen to run across a blog post on Bing’s Webmaster Center blog. I’ll be honest, I don’t even know how I got there but I did and I was happy I did. I started Read more

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Converting Visitors is About Connecting the Website Dots

Posted in: Website Design | August 9, 2011
Connecting the Website Dots

If you’ve been following my blog and you're a regular reader of my posts, you may have noticed in many recent posts we’ve been walking through my website design process. It has over 90 lines of to do items for my team and my clients. Yep I said 90 with a nine and a zero. That’s a lot, but there is a reason for it. I’m methodical in nature and my web design process is too. There are a lot of dots to connect and things to worry about when you launch a new website.  That doesn't mean it has to be scary, it means it just needs to be right. What We've Learned Thus Far So far on our Read more

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Keyword Research for the Average Joe

Posted in: Search Engine Optimization | August 8, 2011
SEO Word Cloud

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula.  I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research.  While this works, the activity of keyword research doesn’t have to be so convoluted that the average person can’t do Read more

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Why You Should Treat Your Website Like the Family Dog

Posted in: Website Design | August 7, 2011
Sniffing Dog

Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the situation and the client understood the point I was trying to make. Who’s Taking Care of Fido? In my house I take care of the family dog. I’m not a big fan of our English Lab, but I’m still the one who makes sure he is fed, watered, and let in and out four hundred times a day. I am the caregiver even if I’m far from a dog lover. I much prefer my three cats, which pretty much take care of Read more

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With Good SEO Google Has a Memory Like an Elephant

Posted in: Search Engine Optimization | August 4, 2011
Google-TN

I’ve always said short-term memory is like lake front property. There is only so much lake front property to go around and you have to allocate it to the most important things within your life. Now that I’m forty, my lake front property – aka my short-term memory – seems to erode faster with each passing day. Google is far from forty and has a memory like an elephant. Good SEO only makes this elephant stronger. My SEO Efforts Will Outlive Me This concept has been overly apparent to me this last year. As I left my prior life and launched my own company I knew I could easily Read more

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