Web Design Ain’t Over Until the SEO Sings

Posted in: Search Engine Optimization | October 10, 2011
SEO Singing

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts.  You are ready to go live with your beautiful new website.  Ah, not so fast.  You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting.  Our website design clients typically select us because our process is integrated with full search engine optimization.  The funny part is that they're Read more

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Accountant Turned SEO

Posted in: Search Engine Optimization | August 2, 2011
Marketing Research Chart: Formalizing SEO processes adds up to large gains

Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this SEO started out as an accountant. My Reality Check as a Future Accountant My college years were self-funded. I lived off waiting tables and I paid tuition via grants and loans. My 30+ hour work weeks were spent waiting tables. My days as a server did more than just bring in money. They taught me about sales, marketing, and why I’d make a horrible accountant. I said a horrible accountant, Read more

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DIY SEO or Professional SEO Consultant?

Posted in: Search Engine Optimization | June 13, 2011
DIY SEO Dude

What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since you are your own SEO expert, you are in control of everything. On the flip side, DIY SEO can also be very time consuming and it can lead you down a dark path of destruction without you ever even knowing. It can also give you a false sense of security and make you believe you know enough to be effective, when in reality you know enough to be dangerous. The Case of Harry, the DIY SEO Over the Read more

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The Magic Formula of Great SEO

Posted in: Search Engine Optimization | February 7, 2011
Traffic Source Overview

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was a good year for SEO and Google Analytics agrees with me. The Data Doesn’t Lie I decided to Read more

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What’s Your Threshold of SEO Pain?

Posted in: Search Engine Optimization | February 2, 2011
SEO Pain

My husband and I are finishing our basement and attempting to make it the cool place for our kids and their friends. Whenever we make a major purchase, the decision always boils down to my financial pain threshold. I don’t know the competitive market price for granite or quartz, but I know my budget and what I can afford. My list of wants end up being scaled back to what my bank account will allow. As we discuss a custom bar and bamboo flooring (I’m a bit high maintenance I’m told), it reminds me of my SEO clients. Like myself, they themselves have a pain threshold. While we both Read more

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Successful Internet Marketing Begin With Goals

Posted in: Internet Marketing | January 24, 2011
Internet Marketing Keyword Cloud

When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter?  For me, I only want to engage with you if I can help you and help make your project a success. To determine if that is possible, I have to obtain an idea of what success means to you. Read more

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Pay Per Click Campaigns: The Black Hole of the Internet

Posted in: Search Engine Optimization | April 2, 2010

I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search. I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending hundreds to thousands of dollars per month for years. They’ve been doing it for so Read more

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When You Know Good SEO, Bad SEO is Like a Neon Sign

Posted in: Search Engine Optimization | March 26, 2010
Bad SEO

This week I was working on a project for a long-term client of mine. In doing some online research I visited a large number of B2B software developer websites. Some were large companies and some were smaller niche players. I was disappointed at the large percentage of these websites that were using less than stellar SEO practices. Technology companies own these websites and I would have imagined they’d know better. Back in my early days of SEO (search engine optimization) I was overwhelmed by the over abundance of SEO information on the Internet. I didn’t know whom to believe and I Read more

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Google Insights for Search is an SEO Consultant’s Dream

Posted in: Googlelicoius | August 21, 2009

I love Internet marketing because each day I learn something new and discover more SEO tools that make my job easier. As an avid Internet user and passionate online consultant, I try to forward these tips onto others. Today my tip is Google Insights for Search. As usual, Google continues to provide free and valuable tools to webmasters and online marketers. Their Google Insights for Search tool allows users to view search volumes, geographical hot spots, and search volume increases. For my example search, I selected “marketing”. Internet marketing scored fourth with online Read more

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The SEO Consultant’s Biggest Mistake

Posted in: Search Engine Optimization | April 11, 2009

Recently I heard an experienced SEO consultant state with pride and confidence, "I write for search engine spiders and not real people." If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual Read more

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