Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF). Ugly or Just Confusing? Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. More importantly, Read more