Search Engine Optimization | Web Savvy Marketing

The Value of Search and the User Experience

I’m currently reading a book titled Search Patterns by Peter Morville and Jeffery Callender. Picking up a book is a rare treat for me, so even though this book is technically work-related I’m don’t mind. It is a good book and speaks to the Internet geek within me. As I read through the pages I’m [...]

Conflicts Within Marketing, Social Media, and ERP Software

I truly question if the ERP developers and their programmers get social media and marketing. I question if they can truly meet the needs of marketing departments and look beyond a simple project plan, marketing budget, or lead-tracking program.

When a Website Designer’s Good Intentions Go Bad

Today I am meeting with a client to review the design and build of his new website. Quite frankly I’m not looking forward to this meeting. I am the barrier of bad news. When I originally accepted this project, I could see Google had indexed about 1,000 pages within his domain. While it would take [...]