Should You Ditch Your Website & Developer?

Posted in: Website Design | August 28, 2011
Dude in Garbage Can

When I first started my business, I thought projects would be clearly defined as web design or SEO. Oh was I wrong.  Projects, like clients, come in a variety of shapes, sizes, and colors. What may start out as a simple SEO project may lead into a full-blown website development. And this migration isn’t because I’m pushing web design on clients, it’s because the client has significant limitations with their existing website. Since I run into this often, I'm sure the average website owner does too.  If you’re trying to decide between updating your existing website or moving towards Read more

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Internet Marketing is a Battlefield

Posted in: Internet Marketing | April 6, 2011
Internet Marketing is a Battlefield

Winning the Internet Marketing War Requires a Marketing Recognizance Mission, Bulletproof Armor, and a Strategic Plan of Attack Make no mistake, internet marketing is a battlefield.  You’re going to war against a million other websites and you need to have sufficient weaponry to compete and to walk away unscathed.  You need to know your enemy, you need armor for proper defense and you need a clearly defined plan of attack to win the online battle. When was the last time you performed a marketing recognizance mission?  Have you looked at your competitor’s website recently?  Or even Read more

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Migrating a Website Owner Through the Five Stages of Grief

Posted in: WordPress | January 3, 2011
Stages of Grief

In college I was a Psychology major until I realized I’d have to reach a PhD level education to obtain a job with any real earning potential. That meant staying in college and thousands more in student loans. With much sadness I switched career paths and moved into a world of technology. Flash forward twenty years and I now claim to be an Internet marketer who spends many hours as a WordPress designer and an SEO expert. I love what I do, yet still miss my first love of Psychology. Recently my two loves collided as I remembered Swiss-born psychiatrist Elizabeth Kubler-Ross and her book Read more

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A Good Blog Title is Like Wrapping Paper on a Present

Posted in: Search Engine Optimization | April 23, 2010

I always loved Christmas as a child and love it today as an adult. It is filled with family, great food, and presents. As a child I liked the family and presents; as an adult I love all three. The difference is as a child I liked to receive presents and as an adult I like to give them. While I probably didn’t care much about the wrapping paper as a child, I do as an adult. I think the wrapping paper and presentation should be as good as the present itself. Gifts for adults need perfect corners, while gifts for children need lots of ribbon and a piece of candy on top to peak interest Read more

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Are You Calling Me Ugly? The Quest for Seach Friendly URL’s

Posted in: Search Engine Optimization | August 4, 2009

Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF). Ugly or Just Confusing? Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. More importantly, Read more

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