A well-planned Internet marketing campaign will integrate a regular release of press releases, blog entries, and articles. While I would like my clients to release two blog entries and one press release per week, these are very unrealistic expectations for most companies. We therefore find a happy middle ground between what I would like to publish and what is feasible. The trick is to deliver quality contact on a continual basis. Quality contact includes press releases that are about a newsworthy topic and that are without exaggerated sales hype that offer little or no value. Robin touches on this in her article and points out the absurdity in the modern day practice of press releases.

You can read Robin’s entire article on Techcrunch’s website.