Detroit 2020 Uses Social Media to Unify, Inspire, and Act

Posted in: Social Networking & Social Media | January 5, 2011
Detroit2020

Last night WXYZ-TV launched a new initiative called Detroit 2020. The tag line is “Unify Inspire Act”. It is a news program and Internet marketing campaign designed to capture the public’s attention and focus it on the positive aspects of Detroit and the future of Southeastern Michigan. More specifically, where we will be in the year 2020. I cannot tell you how this news series and their social media outreach have touched me and so many other people in the metro Detroit area. I was privileged enough to have a small part of last night’s TV launch. The producers spoke with me Read more

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For Detroit, Social Media Empowers Us

Posted in: Social Networking & Social Media | October 21, 2010
Detroit

I’m sitting at the #140Conf Detroit conference at the Filmore in downtown Detroit. I’m a geek who lives in the burbs amongst subdivisions so coming to busy Detroit always pushes me outside my comfort zone. I was just in Detroit just last month for TEDxDetroit, so Woodward Avenue should not freak me out. Yet no matter how cool my GPS lady is, driving around unknown streets in rush hour traffic does make me uneasy. But then I arrive and as soon as I’m at the venue and I sit, I am at ease. I am once again in my zone of like-minded geeks and creative people who love social media and the Read more

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Malibu Boats: A Case Study in Social Media Excellence

Posted in: Social Networking & Social Media | August 3, 2010
Malibu Boats

When I met my husband many years ago, I quickly became painfully aware of his two loves: hunting and boating. No matter how great his love for me, I could not interfere with his beloved hobbies. In 2008 we purchased a new Malibu Boat to continue his tradition of summer days spent on the water. Our Malibu Wakesetter was a major purchase and something I personally struggled with until I realized we spent every weekend on the boat and dragged along numerous friends and families with us. We are now known for our “super cool” Malibu boat that produces “monster waves” and our desire to Read more

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Michigan Embraces Social Media with Pure Michigan

Posted in: Social Networking & Social Media | September 9, 2009

I am a born and raised “Michigander”. I am also, an Internet marketing consultant. This summer my two loves united as the State of Michigan embraced social media and pursued vacationers through hardcore social media and online advertising. I am not only a Michigan girl; I was raised in a very small northern Michigan town that financially existed off of tourism. The survival of my little town of roughly 2,000 people is based on the cottage rentals, canoe trips, and bar tabs of summer vacationers. In recent years I’ve watched many of these businesses close as tourism flattened in Read more

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