Keyword Research for the Average Joe

SEO Word Cloud

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula.  I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research.  While this works, the activity of keyword research doesn’t have to be so convoluted that the average person can’t do Read more

If SEO is Important, Just Start Wagging Your Tail

If search engine marketing and optimization is important and fast results are a requirement, long tail keywords are a critical element to driving increased traffic to your website. What are long term keywords? They are very focus keywords or phrases that are highly targeted to your target market or product and service offering. The downside is these phrases is that while being very targeted, the also offer lower overall visitor traffic. This inherent negative is quickly replaced by the extremely focused website visitors that do find your site. I will use my husband to illustrate this Read more