Web Design Ain’t Over Until the SEO Sings

Posted in: Search Engine Optimization | October 10, 2011
SEO Singing

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts.  You are ready to go live with your beautiful new website.  Ah, not so fast.  You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting.  Our website design clients typically select us because our process is integrated with full search engine optimization.  The funny part is that they're Read more

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Keyword Research for the Average Joe

Posted in: Search Engine Optimization | August 8, 2011
SEO Word Cloud

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula.  I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research.  While this works, the activity of keyword research doesn’t have to be so convoluted that the average person can’t do Read more

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Why You Should Treat Your Website Like the Family Dog

Posted in: Website Design | August 7, 2011
Sniffing Dog

Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the situation and the client understood the point I was trying to make. Who’s Taking Care of Fido? In my house I take care of the family dog. I’m not a big fan of our English Lab, but I’m still the one who makes sure he is fed, watered, and let in and out four hundred times a day. I am the caregiver even if I’m far from a dog lover. I much prefer my three cats, which pretty much take care of Read more

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A Good Blog Title is Like Wrapping Paper on a Present

Posted in: Search Engine Optimization | April 23, 2010

I always loved Christmas as a child and love it today as an adult. It is filled with family, great food, and presents. As a child I liked the family and presents; as an adult I love all three. The difference is as a child I liked to receive presents and as an adult I like to give them. While I probably didn’t care much about the wrapping paper as a child, I do as an adult. I think the wrapping paper and presentation should be as good as the present itself. Gifts for adults need perfect corners, while gifts for children need lots of ribbon and a piece of candy on top to peak interest Read more

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Google Officially Announces Meta Keywords Are Dead

Posted in: Search Engine Optimization | September 22, 2009

Google, and in particular Internet guru Matt Cutts, formally end SEO consultant chatter and announce Google’s policy of keyword utilization by posting a video on Google’s Webmaster Blog. In the very direct posting, Matt said Google no longer uses meta based keywords for primary organic search, but quantified this statement by also stating Google does still use meta keywords for the search appliance. What does this mean? For some SEO consultants, it means meta keywords can be completely ignored. I consider this the lazy approach. For me, this means I will take note and simply not place Read more

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