Wise Businesses Watch Google Search Trends

Posted in: Internet Marketing | August 13, 2009
Google-Trends

A very wise business owner I know frequently talks about search volume and search trends when discussing Internet marketing and in particular search engine optimization. He is a data guy, an entrepreneur, and a highly technical individual who always looks beyond simple numbers to peek behind them or even in front of them. He wants to see changes before they occur and wants to know the future so that he can react quickly. He is smart and has used this business practice to ride out storms and downturns. That being said, we Internet marketing consultants know that this request is not Read more

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Are You Calling Me Ugly? The Quest for Seach Friendly URL’s

Posted in: Search Engine Optimization | August 4, 2009

Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF). Ugly or Just Confusing? Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. More importantly, Read more

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The Twitter Confusion

Posted in: Social Networking & Social Media | July 28, 2009

The Los Angeles Times recently ran an article concerning a LinkedIn survey that questioned the general public's knowledge of Twitter.  Surprisingly enough, most didn't have a clue what Twitter was or why they would use it.  In fact, the reference to "most" meant 69% of people didn't know enough to respond or comment on the social media site. Does this mean you should forget Twitter?  Absolutely not!  Twitter is growing by leaps and bounds.  It can significantly help ranking of keywords and overall Internet marketing efforts.  While not everyone is on the bandwagon, many are and this Read more

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Making Social Successful with Twittable Tweets on Twitter

Posted in: Social Networking & Social Media | April 21, 2009

I have recently been amazed at all the buzz surrounding Twitter (the latest social media phenomenon). Sure Oprah, CNN, and Demi's husband have been pulling in millions followers (people who subscribe to your profile and receive updates from you) lately, but does anyone really care? Up until a few weeks ago, I'll admit, I didn't. I viewed Twitter as a lack luster version of Facebook. I've known about Twitter for some time, but my joining of Twitter was delayed and my Tweets (one line status updates or comments) were limited. I have changed my mind and I admit I'm becoming a Read more

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The SEO Consultant’s Biggest Mistake

Posted in: Search Engine Optimization | April 11, 2009

Recently I heard an experienced SEO consultant state with pride and confidence, "I write for search engine spiders and not real people." If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual Read more

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Website Promotion Promises – Are They Real?

Posted in: Internet Marketing | March 30, 2009

If you have a website and your email is listed on the Internet, you've probably received unsolicited offers for increasing your website's ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, they are perpetually trapped in my spam filter. If you've ever read these offers closely, you will quickly become suspicious. The emails come from gmail accounts without phone numbers or website addresses. They offer promises of first page ranking on Google and website traffic increases beyond your wildest Read more

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Internet Marketing Consultant or Website Designer?

Posted in: Internet Marketing | March 26, 2009

Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I'd love to provide a simple answer that yes, a website designer is the only real services needed, I'd be lying. From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking of Google. It doesn't happen overnight and it is not something that just happens. Top search engine Read more

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Do I Really Need a Website?

Posted in: Website Design | March 22, 2009

Unless you live in a cave and sell your products and services to other cave dwellers, you need a website. As my friend once said, "I have to have a website because everyone else has one." He is right. While he may not be the most technology focused person I know, he is a small business owner and he sells products and services to every day people. Since most of his B2C (business to consumer) prospects use the Internet to research their future purchases, the company must have a website for prospective customers to review information about his company and product offering. If you are a small Read more

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This Ain’t Your Nephew’s Blog

Posted in: Blog Management | March 19, 2009

Blogs, schmogs. My nephew blogs. They're for kids. Why does my company website need a blog? This string of unfiltered comments is a realistic example of the response I receive when spewing the virtues of business blogs. While many smart and intelligent businesspeople question the purpose of blogs, they do server a tangible purpose and they are important to the overall success of a corporate website. The most common misperception is that blogs are solely written and read by the teen set or worse, by unsocial computer nerds who blog about topics no one ever reads. This thought process is 100% Read more

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What is Organic SEO? I’m Not Talking About Cows!

Posted in: Search Engine Optimization | March 17, 2009

A friend of mine asked what organic meant when discussing SEO (aka search engine optimization). Well, I've paraphrased his question because his words were not quite suitable for my online readers. Regardless, he was confused by the term and so are many small business owners. To my friend, the farmer, organic means the remains left behind by his cows. While the term means something entirely different, it does stem from the same concept. When discussing Internet marketing, organic means natural. It refers to the process of driving website traffic (aka people) to your domain (aka www dot Read more

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