Internet Marketing

Social Media Can be a Band-Aid and Not the Cure

Posted in: Social Networking & Social Media | August 22, 2011
Social Media Band Aid

This week I had a call from a very nice gentleman who wanted help with social media and blogging. He also mentioned the need for a little organic SEO. Great I thought, this is my thing and we’re a perfect fit for each other. I love the combination of social media, blogging, and SEO. To me this combination is like “Rebecca candy”. What Lies Beneath is Always So Scary At the end of our discussion I promised to review his website and dig further into his online presence. I’m not going to offer to help or even send a proposal, unless I know what help is needed. So I dug further and I did Read more

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The Two-Headed Monster Believes in Cohesive Marketing

Posted in: Internet Marketing | August 21, 2011
Two-Headed-Monster

Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the stuff (or really problems and issues) that drives the call or email, I generally make a point of stopping them from looking at one thing and I force them to look at their internet marketing as a whole. Holistic Internet Marketing is Essential I believe in holistic internet marketing. I don’t believe there Read more

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The Indisputable Power of the Blog Post

Posted in: Blog Management | July 13, 2011

Today is vacation. I sit alone, quietly drinking coffee, as the rest of my family and our friends sleep. It is our annual family vacation up north and this is the first morning. As I sit with my cup enjoying the sunrise over the lake, I begin reading Engage by Brian Solis. I am bothered. Not by the book, but by a conversation I had with a prospect a week ago. Yes a week ago. The woman was an SEO referral from another marketer I know in Detroit. We had a wonderful conversation about her company’s lack of SEO and outdated website. When I mentioned blogging, she told me “they will not Read more

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Internet Marketing is a Battlefield

Posted in: Internet Marketing | April 6, 2011
Internet Marketing is a Battlefield

Winning the Internet Marketing War Requires a Marketing Recognizance Mission, Bulletproof Armor, and a Strategic Plan of Attack Make no mistake, internet marketing is a battlefield.  You’re going to war against a million other websites and you need to have sufficient weaponry to compete and to walk away unscathed.  You need to know your enemy, you need armor for proper defense and you need a clearly defined plan of attack to win the online battle. When was the last time you performed a marketing recognizance mission?  Have you looked at your competitor’s website recently?  Or even Read more

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Browser-Based Enlightenment

Posted in: Internet Marketing | March 7, 2011
Path to Enlightenment

Open Up Your Browser and Take a Good Look at Your Online Presence Immanuel Kant defined enlightenment as “The emancipation of the human consciousness from an immature state of ignorance and error."   The term enlightenment reminds me of the small business owner and his undeveloped view of internet marketing and more importantly, how he and his company fit within today’s internet dependent culture. Now don’t take that comment as a negative view on the small business owner or small business in general.  I love the average small business owner.  I am a small business owner and this Read more

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What’s Your Threshold of SEO Pain?

Posted in: Search Engine Optimization | February 2, 2011
SEO Pain

My husband and I are finishing our basement and attempting to make it the cool place for our kids and their friends. Whenever we make a major purchase, the decision always boils down to my financial pain threshold. I don’t know the competitive market price for granite or quartz, but I know my budget and what I can afford. My list of wants end up being scaled back to what my bank account will allow. As we discuss a custom bar and bamboo flooring (I’m a bit high maintenance I’m told), it reminds me of my SEO clients. Like myself, they themselves have a pain threshold. While we both Read more

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Successful Internet Marketing Begin With Goals

Posted in: Internet Marketing | January 24, 2011
Internet Marketing Keyword Cloud

When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter?  For me, I only want to engage with you if I can help you and help make your project a success. To determine if that is possible, I have to obtain an idea of what success means to you. Read more

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Migrating a Website Owner Through the Five Stages of Grief

Posted in: WordPress | January 3, 2011
Stages of Grief

In college I was a Psychology major until I realized I’d have to reach a PhD level education to obtain a job with any real earning potential. That meant staying in college and thousands more in student loans. With much sadness I switched career paths and moved into a world of technology. Flash forward twenty years and I now claim to be an Internet marketer who spends many hours as a WordPress designer and an SEO expert. I love what I do, yet still miss my first love of Psychology. Recently my two loves collided as I remembered Swiss-born psychiatrist Elizabeth Kubler-Ross and her book Read more

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Do Facebook Likes and Twitter Followers Really Matter?

Posted in: Social Networking & Social Media | December 22, 2010
Like Me and Follow Me

Facebook likes and Twitter followers do not equal success. If you are a fly-by-night, wannabee internet marketing consultant, then yes, by all means, use Facebook likes and Twitter followers to measure the success of your online marketing efforts.  Otherwise, dig deeper to see if your social media efforts are worth the time and money spent. Social media is about engaging with your audience, increasing brand awareness, and providing value to the visitors who land upon your Facebook page or Twitter profile. Notice I started with the concept of engagement, because at the core of social Read more

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Twenty Tips for Creating the Perfect Blog Post

Posted in: Blog Management | October 15, 2010

When I said I blogged five years ago, people looked at me as if I was crazy.  Well I was, but blogging didn't drive me to insanity.  Today it is a bit more mainstream and bloggers are everywhere. I actually like blogging.  I enjoy it and it has been a huge help to me professionally.  Last weekend I attended WordCamp Detroit and I was surrounded by bloggers.  I wasn't prepared for that one, as I use WordPress for website design and I guess I assume everyone in the room would too.  Was I wrong.  There were bloggers everywhere.  Many who had day jobs and blogged at night about their Read more

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