Posts Tagged ‘Google’
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I have been visiting CNN’s website for years. Rarely do I pay much attention to their polls, but today their poll catch my eye. The poll questions was “Which search engine do you use?” and the answer was Google. No surprise there for many of us, although I was surprised by how low Bing really was on the usage chart.
As of this posting, 198,584 people voted and their results are fairly close to what we see on other websites and analyst reports.
Search Engine Percentage Votes
Google 85% 168,166
Yahoo 8% 15,687
Bing 4% 8,419
Other 3% 6,312
CNN’s poll clearly shows that the website readers use Google more than any other search engine. While Fox News may find a bit different results, I doubt it would stray very far from that of CNN’s. Google is by far the major player in search and none of us can dispute this dominance. It makes you wonder what Yahoo and Bing will or even can do to make the battle a little closer.
At last week’s PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements. This is a good read for website developers, in-house webmasters, and SEO consultants. From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways.
Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube. I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message. The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing. Yes you read that correctly. Mr. Cutts is talking openly about puppets.
Puppets aside, the discussion was in relation to an individual or company creating fake Internet personas for marketing purposes. While Matt did not go into how Google would react to such tactics, he did provide a very funny puppet commentary to illustrate the process. While the entertainment value alone was good, Matt briefly described a real-world scenario where one company was fined over $300,000 for creating fake testimonials on the Internet. He further talked about why he and Google felt this practice was harmful for all involved.
The short of this video is this – Internet marketing is powerful and effective. People, companies, and the government now consider Internet marketing in the same ranks of traditional marketing techniques. If a technique wasn’t legal in traditional marketing, it isn’t legal on the Internet either. If marketing misrepresents anything, it isn’t marketing. It is just bad business.
Matt summed this up with stating you should avoid anything you wouldn’t want your mother to see or read. I struggle with this, because I am a mother and I know different mothers nag about different things. I would be a larger nagger than most. So, I would modify his statement to caution against any marketing tactic you have to think twice about. If you question it, don’t do it. You’ll be much better off in the end.