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Posts Tagged ‘Google’

The Twelve Days of Christmas SEO Style

On the first day of ChristmasSocial Media Christmas Tree
my true love sent to me:

  • A Google Page One Ranking

On the second day of Christmas
my true love sent to me:

  • Two Webinars
  • and a Google Page One Ranking

On the third day of Christmas
my true love sent to me:

  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the fourth day of Christmas
my true love sent to me:

  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the fifth day of Christmas
my true love sent to me:

  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the sixth day of Christmas
my true love sent to me:

  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the seventh day of Christmas
my true love sent to me:

  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the eighth day of Christmas
my true love sent to me:

  • Eight DMOZ Listings
  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the ninth day of Christmas
my true love sent to me:

  • Nine Long Tail Keywords
  • Eight DMOZ Listings
  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the tenth day of Christmas
my true love sent to me:

  • Ten Linkedin Connections
  • Nine Long Tail Keywords
  • Eight DMOZ Listings
  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the eleventh day of Christmas
my true love sent to me:

  • Eleven Tweeples Tweeting
  • Ten Linkedin Connections
  • Nine Long Tail Keywords
  • Eight DMOZ Listings
  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

On the twelfth day of Christmas
my true love sent to me:

  • Twelve Bloggers Blogging
  • Eleven Tweeples Tweeting
  • Ten Linkedin Connections
  • Nine Long Tail Keywords
  • Eight DMOZ Listings
  • Seven Spider Crawls
  • Six WordPress Plugins
  • Five Facebook Fans
  • Four RSS Feeds
  • Three Squidoo Lenses
  • Two Webinars
  • and a Google Page One Ranking

CNN Polls Website Visitors On Their Search Engine

I have been visiting CNN’s website for years.  Rarely do I pay much attention to their polls, but today their poll catch my eye.  The poll questions was “Which search engine do you use?” and the answer was Google.  No surprise there for many of us, although I was surprised by how low Bing really was on the usage chart.

As of this posting, 198,584 people voted and their results are fairly close to what we see on other websites and analyst reports.

Website Usage Results

Search Engine      Percentage        Votes

Google                    85%                  168,166

Yahoo                     8%                    15,687

Bing                        4%                     8,419

Other                      3%                     6,312

CNN’s poll clearly shows that the website readers use Google more than any other search engine.  While Fox News may find a bit different results, I doubt it would stray very far from that of CNN’s.  Google is by far the major player in search and none of us can dispute this dominance.  It makes you wonder what Yahoo and Bing will or even can do to make the battle a little closer.


State of the Index Presentation is a Great Read

At last week’s PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements.  This is a good read for website developers, in-house webmasters, and SEO consultants.  From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways.

State of the Index


Internet Marketing Guru Matt Cutts Talks Sock Puppet Marketing

Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube.  I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message.   The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing.   Yes you read that correctly.  Mr. Cutts is talking openly about puppets.

Puppets aside, the discussion was in relation to an individual or company creating fake Internet personas for marketing purposes.  While Matt did not go into how Google would react to such tactics, he did provide a very funny puppet commentary to illustrate the process.  While the entertainment value alone was good, Matt briefly described a real-world scenario where one company was fined over $300,000 for creating fake testimonials on the Internet.  He further talked about why he and Google felt this practice was harmful for all involved.

The short of this video is this – Internet marketing is powerful and effective.  People, companies, and the government now consider Internet marketing in the same ranks of traditional marketing techniques.  If a technique wasn’t legal in traditional marketing, it isn’t legal on the Internet either.  If marketing misrepresents anything, it isn’t marketing.  It is just bad business.

Matt summed this up with stating you should avoid anything you wouldn’t want your mother to see or read.   I struggle with this, because I am a mother and I know different mothers nag about different things.  I would be a larger nagger than most.  So, I would modify his statement to caution against any marketing tactic you have to think twice about.  If you question it, don’t do it.  You’ll be much better off in the end.


Google and Twitter Make Social Search a Reality

Last week Google officially announced their newly formed partnership with Twitter.  The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results.  Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited.  Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs.

What does Social Search mean to you?

If you use Twitter for business, it means you’ve just had your world expand exponentially.  If you have few Twitter followers and struggle finding new Twitters to follow you, don’t despair.  Your tweets will soon be broadcasted to the world.

If you use Twitter for personal communication and you tweet about anything and everything, tweets beware.  Be a bit more careful about what you tweet, because like it or not, your tweets will reach more people than you may want.

As with anything in this Web 2.0 age, think before you type.