Stand Back! The Geeks Are Coming

Posted in: Website Design | November 8, 2011
Web Design Geek

Last night I met with a business partner named Scott.  Scott is an engineer and his engineering brain loves SEO.  I’ve been teaching SEO 101 while we build Scott’s website.  Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client.  The truth be told, 99% of my clients don’t care.  They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s thirst for knowledge.  They don’t understand it, or care, or have the time to Read more

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Keyword Research for the Average Joe

Posted in: Search Engine Optimization | August 8, 2011
SEO Word Cloud

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula.  I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research.  While this works, the activity of keyword research doesn’t have to be so convoluted that the average person can’t do Read more

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Why You Should Treat Your Website Like the Family Dog

Posted in: Website Design | August 7, 2011
Sniffing Dog

Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the situation and the client understood the point I was trying to make. Who’s Taking Care of Fido? In my house I take care of the family dog. I’m not a big fan of our English Lab, but I’m still the one who makes sure he is fed, watered, and let in and out four hundred times a day. I am the caregiver even if I’m far from a dog lover. I much prefer my three cats, which pretty much take care of Read more

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Google’s Search Results Skews Your Self Image?

Posted in: Search Results | March 30, 2010

What is your view of your current website traffic and Internet marketing campaigns? Are you receiving as much traffic as you’d like or are you scoring as high on your top keywords as you had originally hoped? No, this isn’t my sales pitch; there is a point to these questions. If you’re the average small business owner, you know enough about organic search engine optimization to make you dangerous. You know a little about SEO (search engine optimization) and you periodically check your keyword rankings to make sure you are still sitting on page one. Did you know these results are Read more

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Google Degrades PageRank

Posted in: Search Engine Optimization | October 22, 2009

Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” Ms. Moskwa then points Read more

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