Social Media is About the Shoes

Posted in: Social Networking & Social Media | August 3, 2011
Jenny's Birthday Shoes

Social media is everywhere and everyone thinks that he/she is an expert. The local dry cleaner, your lawyer or dentist, even the defunct SEO agency. These days everyone is into social media. Even my mother-in-law. But Are All These People Really Experts and Can They Truly Execute a Social Media Campaign? Well I think many agencies and people are just natural social media experts. Take my client Detroit Garden Works for example. Deborah, the owner, is a self-taught blogger and she is great at social media. Deborah claims to not know what she is doing, but she is really good. She connects with Read more

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The Magic Formula of Great SEO

Posted in: Search Engine Optimization | February 7, 2011
Traffic Source Overview

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was a good year for SEO and Google Analytics agrees with me. The Data Doesn’t Lie I decided to Read more

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Detroit 2020 Uses Social Media to Unify, Inspire, and Act

Posted in: Social Networking & Social Media | January 5, 2011
Detroit2020

Last night WXYZ-TV launched a new initiative called Detroit 2020. The tag line is “Unify Inspire Act”. It is a news program and Internet marketing campaign designed to capture the public’s attention and focus it on the positive aspects of Detroit and the future of Southeastern Michigan. More specifically, where we will be in the year 2020. I cannot tell you how this news series and their social media outreach have touched me and so many other people in the metro Detroit area. I was privileged enough to have a small part of last night’s TV launch. The producers spoke with me Read more

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Do Facebook Likes and Twitter Followers Really Matter?

Posted in: Social Networking & Social Media | December 22, 2010
Like Me and Follow Me

Facebook likes and Twitter followers do not equal success. If you are a fly-by-night, wannabee internet marketing consultant, then yes, by all means, use Facebook likes and Twitter followers to measure the success of your online marketing efforts.  Otherwise, dig deeper to see if your social media efforts are worth the time and money spent. Social media is about engaging with your audience, increasing brand awareness, and providing value to the visitors who land upon your Facebook page or Twitter profile. Notice I started with the concept of engagement, because at the core of social Read more

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For Detroit, Social Media Empowers Us

Posted in: Social Networking & Social Media | October 21, 2010
Detroit

I’m sitting at the #140Conf Detroit conference at the Filmore in downtown Detroit. I’m a geek who lives in the burbs amongst subdivisions so coming to busy Detroit always pushes me outside my comfort zone. I was just in Detroit just last month for TEDxDetroit, so Woodward Avenue should not freak me out. Yet no matter how cool my GPS lady is, driving around unknown streets in rush hour traffic does make me uneasy. But then I arrive and as soon as I’m at the venue and I sit, I am at ease. I am once again in my zone of like-minded geeks and creative people who love social media and the Read more

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Ten Steps to Quality Link Building and Strong Organic SEO

Posted in: Search Engine Optimization | August 24, 2010

Whenever I create a new website for a client, I always tell them the website is only the core foundation of strong SEO. Strong SEO requires a solid, well planned, and long-term link building campaign. Interestingly enough, as I prepare for a live Q&A sessions for my friends over at JuJuQ on the subject, I found myself an email to a client nagging him about building inbound links for a brand new website we launched last Wednesday. Inbound links are a huge part of SEO and since I’m an organic SEO girl, I cannot help but talk about creating inbound links. Read more

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When the Secret Service Goes After Social Media Misfits

Posted in: Social Networking & Social Media | September 29, 2009

Social media is not for everyone and the events of the last few days are a classic example of why this statement is true. Over the weekend a poll was released on Facebook that questioned the public’s desire to have someone kill President Obama. Yes, as amazing as it is, this story is true. Facebook responded quickly and shutdown both the poll and the third party application used to generate it. While some may dismiss this as just pure silliness, it is not. It is not only a very sad display of social media usage; it is a reminder that your personal activity on the Internet has Read more

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9/11 Remembered Through the Eyes of Social Media

Posted in: Social Networking & Social Media | September 10, 2009

I was sitting by my computer when the phone rang. My sister was calling my office in the middle of a workday, which was very odd. Did you hear was all I remember her saying and then silence – utter silence. I had not heard about the 9/11 attacks and quite frankly I almost did not believe her. I tried to access CNN’s website, but our Internet lines were jammed with activity and my screen stood in an abyss of grayness. I was completely cut off from the world or at least this is how I felt. I remember walking quickly to our corporate cafeteria in hopes CNN was on the tiny TV that Read more

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MySpace Proposes to iLike

Posted in: Social Networking & Social Media | August 22, 2009

Prior to launching my own Internet marketing company, I worked for an ERP software developer for almost a decade. I loved the company and the people, but was amazed at the industry. I watched in disbelief as Y2K came and went, and countless ERP software vendors evaporated through my ten year stint. As I transferred myself fulltime into search engine optimization, social media, and web design, I thought this would change. I thought these acquisition crazy companies were just ERP software companies. Silly girl. This last week brought yet another acquisition announcement in the land of Read more

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Facebook Agrees to Acquire FriendFeed

Posted in: Social Networking & Social Media | August 11, 2009

The world of social media is a buzz today as social networking giant Facebook announces the acquisition of FriendFeed.  As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams. "Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. "As this shows, our culture continues to make Facebook a place where the best engineers come to build things Read more

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