The Indisputable Power of the Blog Post

Today is vacation. I sit alone, quietly drinking coffee, as the rest of my family and our friends sleep. It is our annual family vacation up north and this is the first morning. As I sit with my cup enjoying the sunrise over the lake, I begin reading Engage by Brian Solis. I am bothered. Not by the book, but by a conversation I had with a prospect a week ago. Yes a week ago. The woman was an SEO referral from another marketer I know in Detroit. We had a wonderful conversation about her company’s lack of SEO and outdated website. When I mentioned blogging, she told me “they will not Read more

Conflicts Within Marketing, Social Media, and ERP

Since college I have loved ERP software.  I embraced the concept of an order entry system back in 1993 when I created a tiny Lotus 123 script to enter a basic sales order.  From that day on I was hooked.  I mean really hooked.  I fell absolutely in love with technology and could not turn back no matter how hard I tried. After college I found a temporary position at a barcode and data collection distribution and before I knew it, I was a full-time employee running their operations.  Why?  Because I fell in love with the ERP system they installed three months before my arrival.  That Read more