Search volume inched up from June to July, but this change didn’t benefit everyone. Both Yahoo and Bing lost paid referral traffic in July, while Google rose slightly.

After all the fanfare and money Microsoft threw on Bing’s arrival, the search engine gossip and hall chatter only lasted for a short time. The newness factor appears to be disappearing. This Internet marketer projected this, as I felt Bing was a complete bust. And while I do like Yahoo better than Bing, I still cannot see how either company is going to catch rival Google.

I would like to say the pay-per-click numbers are clear on who will be the ultimate search engine winner, but I cannot do so with the increased in AOL’s paid search usage. While AOL’s organic search stayed constant, its paid search rose almost 5%. I cannot begin to image who these advertisers might be, although my gut would tell me they are new affiliate marketers who are simply going for the lowest PPC costs.

Regardless of my personal opinion, I wonder what will happen as we move closer to the Christmas holiday season and an improved economy. Americans have been locked down on spending for quit some time and I believe we are going to see some explosive search volumes and online shopping in just a few short months. This however, is a whole other conversation!

Source: Image and search volume provided by Compete.