Client Profile
Client Size: SMB
Industry: Technology
Geographical: International
Scope: Website Design, SEO and Social Media
Duration: One Year
Project Results
The client doubled revenue over the course of the year, grew headcount, and had a large increase in overall market recognition and branding. The client started to receive calls from The Wall Street Journal and was positioned as the expert in their industry. The client also assumed page one ranking above publicly held competitors with very large marketing budgets. And best yet, the client is managing the project in house and they are still sitting on page one.
SEO Metrics of Success
| SEO Metric | December of 2009 | November of 2010 | Growth |
|---|---|---|---|
| Visits from All Sources | 7,286 | 19,980 | 174.20% |
| Visits from Search Engines | 1,932 | 11,092 | 474.10% |
| Visits from Referrals | 2,732 | 4,584 | 67.80% |
| Visits from Direct Traffic | 2,620 | 4,286 | 63.60% |
| Keyword Combinations (Organic) | 1,135 | 7,985 | 566.00% |
Web Design and SEO Tactics
- Complete keyword discovery prior to website launch
- Selected three critical keywords, ten additional high traffic keywords, and a bunch of long-tail keywords
- Website and blog were mapped based on visitor personas and keywords
- Created new WordPress website and blog
- Focused on one keyword per page
- Optimized title and meta description for each page and post
- Included deep internal links through pages and blog posts
- Included keyword rich links that pointed outside the website and kept them to no more than three or so per page or post
- Performed an inbound linking campaign with very targeted pages and keywords
- Integrated social media to help build branding and inbound links
Team Deliverables
- Two to three blog posts per week with corresponding social media sharing and tagging
- Monthly press releases
- Webinars and podcasts
- Polls
- Videos
- Industry reports and white papers
- An industry directory with rating system
- Weekly newsletter
Why the Web Design and SEO Worked
We simply focused on providing quality content, organic SEO and visitor personas. We tried to consider what our visitors would perceive as valuable content and created a resource hub to support that theory. We blogged a lot and provided high quality content that provided value. We used social media to “play nice” with everyone within the industry, which created great goodwill, branding, and traffic.