LinkedIn Marketing

Connect on LinkedIn and Drive Marketing Success

LinkedIn marketing is an effective and easy way to market your company, brand, product or service offering. As one of the earliest social media websites, LinkedIn has significant reach for businesses and individuals. LinkedIn has 100m+ profiles and over 2 million company pages.

LinkedIn MarketingWhether you sell to consumers or other businesses, LinkedIn marketing is a powerful tool because it allows you to connect with existing customers, prospects, industry leaders, journalists, and the growing group of bloggers. It also allows you to find business partners, service providers, and be found by others looking for your products and services.

Successful LinkedIn Marketing Techniques

  • Schedule time for LinkedIn and stay engaged
  • Create an individual profile and keep it up to date
  • Optimize your individual profile with keyword rich content
  • Create a thorough summary for your profile
  • List your specialties with keywords and phrases that match common search words
  • Add your skills to help highlight your full capabilities
  • List your websites and/or blogs
  • Integrate your profile with Twitter and your blog’s RSS feed
  • Set up a company page on LinkedIn
  • Create compelling descriptions for your company page’s products and services
  • Share news and content via LinkedIn status updates
  • Listen for comments about your company or brand
  • Encourage dialogue by asking questions
  • Recommend others and don’t be afraid to request recommendations for yourself or your services
  • Strive to build new connections and nurture existing connections
  • Add your events to LinkedIn’s event database
  • Encourage new connections by promoting your individual and company profile through non-LinkedIn efforts
  • Use LinkedIn plugins for your website
  • Comment on and/or like other people’s content or messages
  • Avoid selling or spamming
  • Discuss upcoming events and mingle well before you arrive at a physical venue
  • Don’t be egocentric

Businesses frequently underestimate the power of LinkedIn marketing, because they simply see it as an online resume. This is a huge mistake, because LinkedIn offers a host of options and enhancements to help augment your online marketing efforts. Those enhancements are growing and savvy marketers will be watching LinkedIn’s functional changes and modifying their profiles and pages to take advantage of LinkedIn’s newest technology offering.

We are here to help create your LinkedIn identity, teach you social media best practices, and help build your social media brand. Call us today and let us know how we can help you become a LinkedIn rockstar!