SEO Boot Camp is an excellent opportunity to kick start your organization’s SEO program. The two-day, onsite workshop is a hands-on introduction and how-to guide for webmasters and marketing professionals. The SEO workshop is designed to teach users SEO best practices, tools, and techniques for creating an effective online presence.
If you’re tired of dealing with SEO firms and freelancers, our SEO Boot Camp is a perfect opportunity to learn how to implement SEO for your website and your organization.
SEO Boot Camp is performed at your office and with as many team members as you desire. Throw in the CEO if you’d like. We just want to teach you how to perform SEO the right way, so you can use search engine optimization to maximize your organization’s marketing reach.
Do Companies Really Need to Go Through an SEO Boot Camp?
Yes! We’ve all heard horror stories of SEO gone wrong. On the internet, what you don’t know can hurt you. Well-intentioned employees can damage your brand, reputation, and relationships if they lack a basic skill-set to manage an SEO campaign. In the worst case scenario, your best intentioned SEO efforts result in a complete removal from a search engine. It does happen and it can be prevented.
What Can You Expect from SEO Boot Camp?
Our SEO Boot Camp will help you use SEO techniques in a practical manner that is executable by real-world employees. We’ll ignore all the industry hype and focus on what really matters. By the end of the SEO workshop, your employees will understand how your website and off-page efforts directly alter your position in the search engines and result pages.
SEO Workshop Objectives and Deliverables
- Perform a Competitive Analysis
- Review the Existing Website’s Architecture
- Review Existing Website’s Available Content
- Research Keywords and Phrases
- Prioritize Keywords and Phrases Based on Relevance and Search Volumes
- Map Target Keywords to Individual Web Pages
- Identify Website Architecture Improvements
- Learn How to Optimize Existing Content
- Identify New Content Opportunities
- Learn How to Optimize Each Page and Blog Post for Keyword Usage, Headers, and Alt Tags
- Optimize and/or Create Unique Title Tags
- Optimize and/or Create Unique Description Meta Tags
- Identify and/or Build Deep Links Between Blog Posts and Pages
- Learn About XML Sitemaps
- Walk Through Webmaster Tools for Google, Yahoo, and Bing
- Walk Through Google Analytics
- Review and Optimize a Facebook Company Page
- Review and Optimize a Twitter Account
- Review and Optimize a LinkedIn Profile and Company Page
- Review Additional Link Building Opportunities
Workshop Prerequisites
- Knowledge of you company’s existing social media accounts and activity
- Access to existing personal and/or company social media accounts
- Access to your existing Google Analytics account if available
- Access to your website’s CMS package or a webmaster if no CMS is available
Scheduling an SEO Boot Camp
Boot camps are scheduled in advanced and arranged based on your organization’s standard operational hours. Travel time and expenses are included in the workshop costs.
Location: Your Office
Duration: Twelve Hours Over Two Work Days
Cost: $3,000*
Payment: Made Via PayPal and Due at Time of Scheduling
*SEO Boot Camps performed outside the state of Michigan will require a small surcharge for travel expenses. We will do everything within our power to keep these costs reasonable.
Contact us today to kick-start your website and SEO strategy!