Google Analytics is a free tool that offers a wealth of website statistics and visitor tracking data. The information provided by Google Analytics provides a host of resources for website developers, marketers, and business owners to fully understand their visitors and their activity via the open source website analytics and reporting features.

Web Savvy Marketing’s Internet marketing program utilizes Google Analytics for both reviewing baseline data and tracking the project’s success rates. Data is available to clients via online reports, emails, and through direct access to the Google Analytics data.