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	<title>Web Savvy Marketing</title>
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	<link>http://www.web-savvy-marketing.com</link>
	<description>Where Marketing and Technology Become One</description>
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		<title>The Value of Search and the User Experience</title>
		<link>http://www.web-savvy-marketing.com/2010/02/the-value-of-search-and-the-user-experience/</link>
		<comments>http://www.web-savvy-marketing.com/2010/02/the-value-of-search-and-the-user-experience/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 22:07:27 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Results]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Patterns]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience Honeycomb]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=600</guid>
		<description><![CDATA[I’m currently reading a book titled Search Patterns by Peter Morville and Jeffery Callender.  Picking up a book is a rare treat for me, so even though this book is technically work-related I’m don’t mind.  It is a good book and speaks to the Internet geek within me.
As I read through the pages [...]]]></description>
			<content:encoded><![CDATA[<p>I’m currently reading a book titled Search Patterns by Peter Morville and Jeffery Callender.  Picking up a book is a rare treat for me, so even though this book is technically work-related I’m don’t mind.  It is a good book and speaks to the Internet geek within me.</p>
<p>As I read through the pages I’m awestruck by the explanation given for the qualities associated with the searcher’s experience.  The authors boil this down to a simple illustration called the User Experience Honeycomb.</p>
<h3>The User Experience Honeycomb Includes</h3>
<ul>
<li>Useful</li>
<li>Usable</li>
<li>Desirable</li>
<li>Findable</li>
<li>Accessible</li>
<li>Credible</li>
<li>Valuable</li>
</ul>
<p>While many readers might not deem this concept worthy of much pondering, I do.  If you understand search and website design, you know the user experience is paramount in any <a title="Internet Marketing" href="http://www.web-savvy-marketing.com/internet-marketing/">Internet marketing</a> effort.  Explaining this to prospects and client’s is sometimes difficult for me, because not everyone grasps the subject.  Some individuals are so burdened by their daily work requirements, they have a difficult time digging into the theories behind a quality search experience.  Search is a science and an art that goes much deeper than just the front page of Google.</p>
<p>Many times one of the first things a prospect asks about is reaching page one of Google.  Unfortunately, most think this is a short-term event that is triggered by voodoo and magic.  They think there is a quick fix to reaching page one and converting each visitor to a lead or a sale.  It isn’t that simple.  Search has come a long way, but it still requires work.  And more importantly, solid content that embodies the honeycomb concept mentioned above.  If you provide useful content that visitors will find usable and they can easily locate, you will be rewarded.</p>
<p>Reaching page one or increasing your Internet sale volume requires work and real effort.  If you are afraid of either, stick with your pay-per-click campaign or physical storefront and just call it a day.</p>
<p>I have a client who recently told me he doubled his sales funnel since his new website went live a few months ago.  Why some may not believe that claim, it is true.  I watch his Google Analytics account closely and I can tell many people are finding what they are seeking on his website.  They are staying and they are converting.</p>
<p>Together we built a new website and launched an Internet marketing campaign that was built around the honeycomb theory.  He produced solid content that people in his industry would find useful, usable, and valuable.  In doing so, he increased his already high credibility factor.  I took his strong content and made it findable and accessible.  Together we became a powerful force and his company is reaping the rewards.</p>
<p>The client believed in the long haul of Internet marketing.  He received benefits quickly and I’m sure has obtained a great deal of his project ROI.  He did so because he is smart and he believes in the value of hard work.  He also believed in the honeycomb theory.  When I would talk about usability, he would listen.  When I would say we should have “x”, he would deliver it quicker than I expected.  He would also think about the project on his own and make valuable requests that would benefit the overall process and his ultimate success.  He was an invested party and an active participant that believed in the honeycomb theory.</p>
<p>As I continue to read through my new book, I already applaud the authors for simplifying what many of us website designers and SEO consultants find so difficult.  After so many years of working with <a title="Organic SEO" href="http://www.web-savvy-marketing.com/internet-marketing/search-engine-optimization-seo/">organic SEO</a> and <a title="Website Design" href="http://www.web-savvy-marketing.com/website-design/">website design</a>, I find it fairly common sense.  Well, I’m a geek and I am not normal.  For others, they need an understandable concept and thus far, that authors of Search Patterns are providing just that to their readers.</p>
<p>If you would like more on the subject, I encourage you to purchase the book.  Search Patterns is available through <a title="O'Reilly Media" href="http://oreilly.com/">O’Reilly Media</a>.</p>
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		<title>The Twelve Days of Christmas SEO Style</title>
		<link>http://www.web-savvy-marketing.com/2009/12/the-twelve-days-of-christmas-seo-style/</link>
		<comments>http://www.web-savvy-marketing.com/2009/12/the-twelve-days-of-christmas-seo-style/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:29:03 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[DMOZ]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Long Tail Keywords]]></category>
		<category><![CDATA[RSS Feeds]]></category>
		<category><![CDATA[Search Engine Spiders]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Squidoo]]></category>
		<category><![CDATA[Tiwtter]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=585</guid>
		<description><![CDATA[On the first day of Christmas
my true love sent to me:

A Google Page One Ranking

On the second day of Christmas
my true love sent to me:

Two Webinars
and a Google Page One Ranking

On the third day of Christmas
my true love sent to me:

Three Squidoo Lenses
Two Webinars
and a Google Page One Ranking

On the fourth day of Christmas
my true [...]]]></description>
			<content:encoded><![CDATA[<p>On the first day of Christmas<img class="alignright size-full wp-image-588" title="Social Media Christmas Tree" src="http://www.web-savvy-marketing.com/wp-content/uploads/2009/12/Social-Christmas-Tree.png" alt="Social Media Christmas Tree" width="330" height="596" /><br />
my true love sent to me:</p>
<ul>
<li>A Google Page One Ranking</li>
</ul>
<p>On the second day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the third day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the fourth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the fifth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the sixth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the seventh day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the eighth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Eight DMOZ Listings</li>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the ninth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Nine Long Tail Keywords</li>
<li>Eight DMOZ Listings</li>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the tenth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Ten Linkedin Connections</li>
<li>Nine Long Tail Keywords</li>
<li>Eight DMOZ Listings</li>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the eleventh day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Eleven Tweeples Tweeting</li>
<li>Ten Linkedin Connections</li>
<li>Nine Long Tail Keywords</li>
<li>Eight DMOZ Listings</li>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
<p>On the twelfth day of Christmas<br />
my true love sent to me:</p>
<ul>
<li>Twelve Bloggers Blogging</li>
<li>Eleven Tweeples Tweeting</li>
<li>Ten Linkedin Connections</li>
<li>Nine Long Tail Keywords</li>
<li>Eight DMOZ Listings</li>
<li>Seven Spider Crawls</li>
<li>Six WordPress Plugins</li>
<li>Five Facebook Fans</li>
<li>Four RSS Feeds</li>
<li>Three Squidoo Lenses</li>
<li>Two Webinars</li>
<li>and a Google Page One Ranking</li>
</ul>
]]></content:encoded>
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		<title>CNN Polls Website Visitors On Their Search Engine</title>
		<link>http://www.web-savvy-marketing.com/2009/12/cnn-polls-website-visitors-on-their-search-engine/</link>
		<comments>http://www.web-savvy-marketing.com/2009/12/cnn-polls-website-visitors-on-their-search-engine/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 01:20:25 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Market Share]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=578</guid>
		<description><![CDATA[I have been visiting CNN&#8217;s website for years.  Rarely do I pay much attention to their polls, but today their poll catch my eye.  The poll questions was &#8220;Which search engine do you use?&#8221; and the answer was Google.  No surprise there for many of us, although I was surprised by how low Bing really [...]]]></description>
			<content:encoded><![CDATA[<p>I have been visiting CNN&#8217;s website for years.  Rarely do I pay much attention to their polls, but today their poll catch my eye.  The poll questions was &#8220;Which search engine do you use?&#8221; and the answer was Google.  No surprise there for many of us, although I was surprised by how low Bing really was on the usage chart.</p>
<p>As of this posting, 198,584 people voted and their results are fairly close to what we see on other websites and analyst reports.</p>
<h3>Website Usage Results</h3>
<p><strong>Search Engine      Percentage        Votes</strong></p>
<p>Google                    85%                  168,166</p>
<p>Yahoo                     8%                    15,687</p>
<p>Bing                        4%                     8,419</p>
<p>Other                      3%                     6,312</p>
<p>CNN&#8217;s poll clearly shows that the website readers use Google more than any other search engine.  While Fox News may find a bit different results, I doubt it would stray very far from that of CNN&#8217;s.  Google is by far the major player in search and none of us can dispute this dominance.  It makes you wonder what Yahoo and Bing will or even can do to make the battle a little closer.</p>
]]></content:encoded>
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		<title>Conflicts Within Marketing, Social Media, and ERP Software</title>
		<link>http://www.web-savvy-marketing.com/2009/12/conflicts-within-marketing-social-media-and-erp-software/</link>
		<comments>http://www.web-savvy-marketing.com/2009/12/conflicts-within-marketing-social-media-and-erp-software/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 15:49:39 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[CRM Software]]></category>
		<category><![CDATA[ERP Software]]></category>
		<category><![CDATA[ERP Systems]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=575</guid>
		<description><![CDATA[I truly question if the ERP developers and their programmers get social media and marketing.  I question if they can truly meet the needs of marketing departments and look beyond a simple project plan, marketing budget, or lead-tracking program. ]]></description>
			<content:encoded><![CDATA[<p>Since college I have loved ERP software.  I embraced the concept of an order entry system back in 1993 when I created a tiny Lotus 123 script to enter a basic sales order.  From that day on I was hooked.  I mean really hooked.  I fell absolutely in love with technology and could not turn back no matter how hard I tried.</p>
<p>After college I found a temporary position at a barcode and data collection distribution and before I knew it, I was a full-time employee running their operations.  Why?  Because I fell in love with the ERP system they installed three months before my arrival.  That and the fact that I was one of the few employees who “got” new their ERP system.  I didn’t just get it, I embraced it with my entire being.  For the next three years I worked 60-80 workweeks and spent much of my time on the applicable.  And while it wasn’t perfect, it helped me manage a national distributor with multiple branches and distribution centers.  Again, I was in love with my job and my ERP software.  To this day I miss the chaos and the challenge of fixing every operational woe with my ERP system.</p>
<p>Flash forward fifteen years and I’ve moved from my first college job through working ten years for an ERP developer and now I run my own Internet marketing company.  The trouble is my love for marketing and ERP rarely seem to connect as much as I would like.    While a VP of marketing at an ERP developer, I myself struggled with managing marketing via my ERP system.  While I lived off my personalized dashboards and workbenches, I used a lot of offline processes to help manage what my beloved ERP software could not.  Don’t get me wrong; I knew exactly where each lead came from, where it was at in our sales process, and how long the sales cycle should take before new business was closed.  I had lead generation and tracking, but I lacked the ability to proactively manage marketing.  Within my ERP software, everything I did for marketing felt reactive, which is not at all, what marketing is supposed to be.</p>
<p>Honestly, I don’t think I’m alone.  While I doubt there are many marketing people reading this blog entry, I know they would concur with me if they did.   And I don’t believe ERP developers have reached the concept of automating marketing enough to work hard at developing strong marketing content for their user community.  They are side tracked with fuel surcharges, customer service needs, and compliance issues.  And really, who listens to marketing people anyway?  We are overhead plain and simple.</p>
<p>Today I received a feed from Web Strategy by Jeremiah.  He was covering CRM software (aka ERP software) and the newer functionality for social media management.  Yes, social media, the new darling of topics on the Internet.  Social media reminds me so much of ERP software, because just like a complicated ERP system, few people get it.  They think you can throw up a Facebook page or Twitter account and call it good.  Not so fast.  Just like an integrated ERP system, your social media accounts are fully integrated with your overall marketing campaign and <a title="search engine optimization SEO" href="http://www.web-savvy-marketing.com/internet-marketing/search-engine-optimization-seo/">search engine optimization</a>.  There are rules to follow and there are reasons why you do what you do on Twitter versus Facebook.  Honestly, I think you either get it or you don’t.  I always felt the same about ERP software.  You need to look past your little piece of the ERP pie and you need to look into the entire pie or organization to see how your data input alters another department, process, or users.  Social media is the same.  Your tweet on Twitter will alter other marketing activities.  Good or bad.  The Twitter community is persnickety and they speak differently than Facebook or MySpace.  Make a mistake and you will be ignored or blocked.  Do the same in an ERP application and you’d just lose your program access.</p>
<p>Okay I’m running off track here a bit.  I have to really question the blog entry by Jeremiah, because I truly question if the ERP developers and their programmers get <a title="Social Media" href="http://www.web-savvy-marketing.com/visitorsitemap/">social media</a> and marketing.  I question if they can truly meet the needs of marketing departments and look beyond a simple project plan, marketing budget, or lead-tracking program.  Marketing, and in particular Internet marketing, is like voodoo.  Hard to quantify and difficult to measure results, yet something I believe in.  Okay I don’t believe in voodoo, but I did catch your attention.  I do believe in successful marketing and I do believe in ERP software.</p>
<p>So Jeremiah, Microsoft Dynamics, SAP, and Salseforce – do you really get it?  Are you writing software code that your marketing department lives and breathes by or are you writing code that helps your salespeople sell your ERP software?  Ask yourself the question, then ask a marketing person who understands both their functional role and your ERP software. The answer may surprise you.</p>
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		<title>SEO Scams and Newbies Realm of Gullibility</title>
		<link>http://www.web-savvy-marketing.com/2009/11/seo-scams-and-newbies-realm-of-gullibility/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/seo-scams-and-newbies-realm-of-gullibility/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 15:22:26 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=564</guid>
		<description><![CDATA[One of my all-time favorite tv shows is The Twilight Zone. I particularly like Rod Serling’s memorable opening narration:
“There is a sixth dimension, beyond that which is known to newbies. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, and it lies [...]]]></description>
			<content:encoded><![CDATA[<p>One of my all-time favorite tv shows is The Twilight Zone. I particularly like Rod Serling’s memorable opening narration:</p>
<p>“There is a sixth dimension, beyond that which is known to newbies. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, and it lies between the pit of newbies gullibility and the sunlight of their naiveté. This is the dimension of smoke and mirrors. It is a dimension known as SEO Scams and Newbies Realm of Gullibility.”<span id="more-4981"> </span></p>
<p>Okay, so I took a little poetic license with Mr. Serling’s classic narration. But I did it to make a point, and the point is, everyday thousands of naive and gullible newbies are targeted, and ripped-off by common SEO scams – mostly scams that have been around since the advent of the Internet. You may even have been a victim yourself.</p>
<p>The question is, why do these seemingly obvious scams continue to thrive year after year after year? My guess is, because most of the victims are newbies who have entered the newbies realm of gullibility.</p>
<p>Hopefully, this article will prevent other newbies from entering this undesirable realm, and being unnecessarily victimized. Anyway, following are some of the most common SEO scams:</p>
<p><strong>1. E-Mail Solicitations</strong></p>
<p>First of all, legitimate companies, SEO or otherwise don’t send out e-mail solicitations without permission. And unless you signed up to receive e-mail solicitations from a particular company, delete all spam immediately. Don’t open it, and don’t send these scam artists your hard-earned money!</p>
<p>I always delete all spam – except when I’m doing research for articles like this one. On those occasions, I find opening e-mail spam extremely useful, because I can pass on what I learn to my readers.</p>
<p>Anyway, if you’ve registered a new domain recently, you’ve probably been solicited by SEO scam artists, looking to steal your hard-earned money. See if any of these e-mail solicitations look familiar:</p>
<p>“I just looked at your website and we can help you get better search engine placement.”</p>
<p>I had to laugh when I received this solicitation, because I had just registered a new domain, and hadn’t even built my website yet. The only thing I had up was a generic “This website is coming soon” placeholder. Obviously, there was no way they could have looked at my website.</p>
<p>Here’s another e-mail solicitation I received recently:</p>
<p>“We have performed a free analysis of your website, and we can help you get better search engine placement”.</p>
<p>Again, how could they have performed an analysis of a website I haven’t even built yet? Answer: They couldn’t.</p>
<p>Here’s another one:</p>
<p>“I was just browsing your website, and realized that despite having a good design, your site was not ranking on any of the search engines for most of the keywords pertaining to your domain.”</p>
<p>Despite having a good design? It’s a freakin’ generic placeholder you scamming idiots!</p>
<p>This next e-mail solicitation I received doesn’t even bother wasting time with false pretenses. It goes right for the jugular (i.e. your wallet) immediately:</p>
<p>“Website Listing Service”</p>
<p>Annual Website Search Engine Listing.</p>
<p>From Nov. 1, 2009 thru Nov. 1 2010</p>
<p>Amount Due: $65</p>
<p>At first glance, this solicitation appears to be a bill for some sort of “annual website search engine listing.” But if you scroll down like I did and read the fine print at the bottom of the letter, you’ll see this:</p>
<p>“This is not a bill. This is a solicitation. You are under no obligation to pay the amount stated above unless you accept this offer.”</p>
<p>I can’t emphasize this point enough: Legitimate SEO companies don’t send out e-mail solicitations without permission. And unless you signed up to receive e-mail solicitations from a particular company, delete all spam immediately. Don’t open it, and don’t send these scam artists your hard-earned money!</p>
<p><strong>2. “We’ll Submit Your Website to 2500 Search Engines “</strong></p>
<p>First of all, there aren’t 2500 search engines out there – at least not 2500 that actually matter. There are really only three search engines that matter.</p>
<p>The three search engines are:</p>
<ul>
<li>Google</li>
<li>Yahoo</li>
<li>Bing (Formerly MSN Live)</li>
</ul>
<p>And the reason they’re the only three that matter is because they’re the only ones that can send you any significant traffic. And that’s not my opinion, that’s a fact!</p>
<p>According to The Nielson Company, 66.1% of searchers in this country use Google. 16.6% use Yahoo! and 8.8% use Bing (formerly Microsoft Live).</p>
<p>The point is, since there are really only three search engines that can send you any significant traffic, paying anyone to submit your website to 2500 search engines is really a waste of time and money. The three aforementioned search engines will eventually find your website on their own.</p>
<p>However, if you want to submit to them you can easily do so yourself. There’s no need to pay anyone to do it for you.</p>
<p><strong>3. “Achieve Top 10 Search Engine Rankings Guaranteed!”</strong></p>
<p>No legitimate SEO company will guarantee you a top 10 search engine ranking. Why? Because they can’t. A website’s ranking is determined by a variety of factors within a search engine’s algorithms. SEO companies have zero control over the constantly evolving algorithms of search engines.</p>
<p>And since SEO companies don’t have any control over those algorithms, it only stands to reason that they can’t legitimately guarantee you a top 10 ranking, right?</p>
<p>Now it is possible for you to get a top 10 ranking for certain long-tail keyword phrases that are less popular – keywords that aren’t heavily searched?</p>
<p>Yes, that’s very possible. But again, no one can guarantee you a top 10 ranking for those  types of keywords either.</p>
<p>And even if you do manage to get into the top 10 for certain keywords, there’s no guarantee you’ll be able to stay there. Because the search engines are constantly changing their algorithms to thwart cheaters.</p>
<p>For example, you can be on page one today and just as easily be on page one hundred tomorrow. It can happen just that quickly. Don’t believe me? Do some research on Google’s infamous Florida Update.</p>
<p><strong>4. “Generate 10,000 to 1,000,000 Visitors to your Website Guaranteed!”</strong></p>
<p>This SEO scam is called a Guaranteed Traffic Program. And yes, you’ll receive plenty of traffic, but they won’t hang around on your website for any length of time, and they won’t buy anything.</p>
<p>Why? Because the traffic is poor quality. It’s garbage. It isn’t targeted. In fact, in many cases, it’s not even humans that actually visit your site through these programs.</p>
<p>I discovered first-hand that when you purchase guaranteed traffic credits, it’s actually bots clicking through to your site, and then immediately clicking out. While doing research for this article, I actually tested a guaranteed traffic program.</p>
<p>And the numbers don’t lie. When I checked my raw data logs, I discovered that all of those thousands of visitors I received only stayed on my site for about five seconds. Don’t waste your money with guaranteed traffic programs.</p>
<p><strong>5. Avoid SEO Contracts That Hold You Hostage</strong></p>
<p>This particular SEO scam struck close to home recently, when my sister became a victim. Here’s how it works: Unethical SEO companies coerce you into signing a contract that commits you to using their service for 12 months or more. My sister got reeled in, because they told her that they needed to optimize her website’s coding every month to keep up with the search engines algorithm changes.</p>
<p>Can you believe that? What a load of bull crap! Anyway, she didn’t know any better, so she entered the newbies realm of gullibility, and signed a 12 month contract.</p>
<p>Unfortunately, when she finally got around to telling me about it, since she had already signed the contract, there really wasn’t anything that I could do to extricate her from the situation. And since her SEO contract is also tied into her hosting, they’re holding a huge hammer over her head.</p>
<p>In addition to that, they have all kinds of penalty clauses built in, in the event she tries to terminate her contract early. The good news is, next time, she’ll check with her big brother first, before she signs anything.</p>
<p>In fairness to legitimate SEO companies, I want to make something perfectly clear. Not every SEO company that has you sign a contract is unethical. And there are legitimate reasons for contracts.</p>
<p>For example, if you are implementing a link-building program, that obviously has to be monitored over time. Or perhaps your SEO company is managing your pay-per-click program. Again, this is something that has to be monitored over time.</p>
<p>That being said, caveat emptor! Personally, I have a problem with even legitimate SEO companies holding people hostage with long-term contracts.</p>
<p>Seriously, what do they need to hold you hostage for anyway? Now I don’t have a problem with a month-to-month contract. That way, if you’re not happy with the results you’re getting after a month or two, you can simply walk away without penalty.</p>
<p>So there you have it. The most common SEO scams rampant on the Internet today. Hopefully, you’ll heed the advice in this article, and walk away from these schemes, whenever they rear their ugly heads.</p>
<p>But should you choose to ignore the advice in this article, you can’t say that you weren’t warned!</p>
<hr /><span>David</span> <span>Jackson</span> is the owner of <a href="http://reviews-by-customers.com/" target="_blank">http://reviews-by-customers.com</a></p>
<p>This article courtesy of <a href="http://www.sitepronews.com/">SiteProNews.com</a></p>
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		<title>When a Website Designer’s Good Intentions Go Bad</title>
		<link>http://www.web-savvy-marketing.com/2009/11/when-a-website-designer%e2%80%99s-good-intentions-go-bad/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/when-a-website-designer%e2%80%99s-good-intentions-go-bad/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 17:40:41 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Duplicate Content]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=552</guid>
		<description><![CDATA[Today I am meeting with a client to review the design and build of his new website.  Quite frankly I’m not looking forward to this meeting.  I am the barrier of bad news.
When I originally accepted this project, I could see Google had indexed about 1,000 pages within his domain.  While it would take some [...]]]></description>
			<content:encoded><![CDATA[<p>Today I am meeting with a client to review the design and build of his new website.  Quite frankly I’m not looking forward to this meeting.  I am the barrier of bad news.</p>
<p>When I originally accepted this project, I could see Google had indexed about 1,000 pages within his domain.  While it would take some time to migrate and optimize this many pages, I was up for the challenge.  The goal is to give him a more SEO friendly site that he can maintain himself in WordPress. If that meant throwing in some plugins and optimizing 1,000 pages, so be it.</p>
<p>Last week I reviewed his Google Analytics reports, dug deeper into his content pages, and investigated his existing website’s structure.  Through Google Analytics I could see he didn’t have 1,000 pages, he had about 10,000 pages.  Why were they not showing up in Google’s index?  Well I figured this out a bit later as I reviewed page by page content on his existing website.  Of these 10,000 pages, about 3,000 or so are the exact same pages.  Okay, three different pages, but applied to 1,000 different products.  You may be asking yourself so what and thinking I am a drama queen.  To me, the drama queen, all I saw was a big red flag waving with a large Google logo hovering overheard.  This was trouble with a capital T.</p>
<p>These 3,000 plus pages represent duplicate content to Google.  Why would Google cloud their index with 3,000 pages of the exact same content?  Google won’t do it.  It would simply corrode the overall search results, which would frustrate Google users, so Google is not going to do it.  Google will also most likely penalize the overall site for this mass amount of duplicated content.</p>
<p>I have already told my client I will not migrate this duplicate content.  The <a title="SEO Consultant" href="http://www.web-savvy-marketing.com/internet-marketing/search-engine-optimization-seo/">SEO consultant</a> in me cannot do it, because I know it is wrong.  The website designer in me won’t do it, because I know it will degrade the user experience as well.  So I get to now explain this to my client and hope he understands that my intentions are good.</p>
<p>Now I will return to his website, his Google Analytics reports, and to the broken sitemaps to see what else lurks beneath the covers of this existing website.  I believe my 3,000 pages of duplicate content is only the tip of the iceberg and I am afraid the Titanic is getting ready to go down.</p>
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		<title>State of the Index Presentation is a Great Read</title>
		<link>http://www.web-savvy-marketing.com/2009/11/state-of-the-index-presentation-is-a-great-read/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/state-of-the-index-presentation-is-a-great-read/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 13:16:04 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[PubCon]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=523</guid>
		<description><![CDATA[At last week&#8217;s PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements.  This is a good read for website developers, in-house webmasters, and SEO consultants.  From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways.
State of the Index
]]></description>
			<content:encoded><![CDATA[<p>At last week&#8217;s PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements.  This is a good read for website developers, in-house webmasters, and SEO consultants.  From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways.</p>
<p><a title="State of the Index Presentation" href="http://docs.google.com/present/view?id=ddvhbrqf_212c8d8pxcj&amp;interval=30" target="_blank">State of the Index</a></p>
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		<title>Popularity Contests Take It to the Next Level With Social Media</title>
		<link>http://www.web-savvy-marketing.com/2009/11/popularity-contests-take-it-to-the-next-level-with-social-media/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/popularity-contests-take-it-to-the-next-level-with-social-media/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:56:50 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Social Networking & Social Media]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=517</guid>
		<description><![CDATA[We are all familiar with the popularity contests of high school.  The idea of becoming homecoming queen or the student council president scared me as a teen, as neither were my thing.  I was more quiet and into other pursuits.  What is funny is now, some twenty years later, I find myself in Internet marketing [...]]]></description>
			<content:encoded><![CDATA[<p>We are all familiar with the popularity contests of high school.  The idea of becoming homecoming queen or the student council president scared me as a teen, as neither were my thing.  I was more quiet and into other pursuits.  What is funny is now, some twenty years later, I find myself in Internet marketing and social media.  What is even funnier is the fact that I didn’t gasp at the idea of <a title="Mashables Open Web Awards" href="http://mashable.com/owa/votes/add" target="_self">Mashable’s Open Web Awards Social Media Edition</a> popularity contest.  Instead, I’d love to be nominated or win.  What the heck happened to me?</p>
<p>Maybe I grew up or morphed into someone else.  I can say my fellow high school classmates saw a new me at our twentieth class reunion.  I was more outgoing, hugged everyone, and was much more “out there” than I ever was back in school.  I think a major part of this is due to my profession and my persona on the Internet.</p>
<p>I developed this persona back in my ERP software days and have continued it now that I run my own Internet marketing company.  A few years ago someone who knew me through my blog approached me at a conference.  While this didn’t alarm me then, it does now.  Again, didn’t want to be the queen of high school, so why do I have this urge to be the bell of the Internet?  Technology.  I love it and cannot get enough of it.</p>
<p>I love technology so much that the idea of a popularity contest intrigues me and does not haunt me.  I even voted for @puremichigan and @shitmydadsays as the best social media campaign and funniest tweets.  So I have changed and I think for the better.  The Internet has blessed me in many ways and I think this very personal change is just an example of why I’m attached to my Mac and my wi-fi.</p>
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		<title>Web Analytics 2.0 Hits the Stores</title>
		<link>http://www.web-savvy-marketing.com/2009/11/web-analytics-2-0-hits-the-stores/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/web-analytics-2-0-hits-the-stores/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:45:39 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=511</guid>
		<description><![CDATA[Today I ordered Web Analytics 2.0, which is the second book by Avinash Kaushik, the best selling author of Web Analytics: An Hour A Day.  As an avid website designer, SEO nut, social media fan, and overall Internet marketing addict, I can’t wait for delivery of my new purchase.
I already subscribe to Avinash’s very popular [...]]]></description>
			<content:encoded><![CDATA[<p>Today I ordered Web Analytics 2.0, which is the second book by Avinash Kaushik, the best selling author of Web Analytics: An Hour A Day.  As an avid website designer, SEO nut, social media fan, and overall Internet marketing addict, I can’t wait for delivery of my new purchase.</p>
<p>I already subscribe to Avinash’s very popular blog Occam’s Razor, which provides insightful discussion on Google Analytics and the software’s newest functionality.  I enjoy his blog entries and cannot wait to immerse myself in an entire book of his Internet intelligence.</p>
<p>You can learn more about Avinash and his new book at <a title="Web Analytics 2.0" href="http:/www.webanalytics20.com" target="_self">www.webanalytics20.com</a>.</p>
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		<title>WordPress is the Liberator of Growing Businesses Everywhere</title>
		<link>http://www.web-savvy-marketing.com/2009/11/wordpress-is-the-liberator-of-growing-businesses-everywhere/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/wordpress-is-the-liberator-of-growing-businesses-everywhere/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 23:49:43 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=513</guid>
		<description><![CDATA[I have always been a fan of WordPress.  Okay, let me rephrase that.  Since I discovered WordPress, I have always been a great fan.  Similar to other people, I was hesitant at first.  I thought it was simply a blogging application with limited capabilities.  I equated it to Google’s Blogger and thought it was solely [...]]]></description>
			<content:encoded><![CDATA[<p>I have always been a fan of WordPress.  Okay, let me rephrase that.  Since I discovered WordPress, I have always been a great fan.  Similar to other people, I was hesitant at first.  I thought it was simply a blogging application with limited capabilities.  I equated it to Google’s Blogger and thought it was solely used for bloggers and it was much to limited for a real corporate website.</p>
<p>Thankfully, I was wrong.  WordPress liberated me and it has liberated many website designers and business owners around the world.  It is liberating because it is free and it is easy enough for normal – non website designers &#8211; people to use.  WordPress is robust enough to create elaborate websites, while simple enough an in-house marketing person or business owner to add content and update.</p>
<p>A case in point is a client that just launched a WordPress website.  The client is an <a title="ERP Consulting Company" href="http://www.panorama-consulting.com" target="_self">ERP consulting company</a> based out of Denver, Colorado.  More importantly, the client had a limited website needed to upgrade because the company is rapidly growing.  I proposed WordPress and the client agreed, then they jumped fully into design mode with me as we added plug-in upon plug-in to do such things as automated imports of news feeds, polls, quizzes, videos, events, live chat, and on and on.  As a web designer I love this enthusiasm.  It is great to offer a suggestion that your client not only likes, but that they build upon with their own ideas.</p>
<p>At the end of this project my client has a website that is robust, functional, and has solid growth potential.  They can maintain it internally or hire a million different WordPress experts around the world to jump in at anytime.  They are liberated and a little open source package called WordPress made this liberation possible.</p>
<p>The client and their transformation reminds me of a saying my Grandmother always said.</p>
<blockquote><p>Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime.</p></blockquote>
<p>A normal website is a fish, but WordPress is the lesson of fishing.</p>
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		<title>Twitter and Linkedin Unite in Social Matrimony</title>
		<link>http://www.web-savvy-marketing.com/2009/11/twitter-and-linkedin-unite-in-social-matrimony/</link>
		<comments>http://www.web-savvy-marketing.com/2009/11/twitter-and-linkedin-unite-in-social-matrimony/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:53:16 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Social Networking & Social Media]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=515</guid>
		<description><![CDATA[This week Twitter and Linkedin united to share status updates across their mass social media networks.  I was thrilled, as I love both communities.   As soon as the functionality was released, I was on my Linkedin profile attempting to unite the two applications.  And for a moment, I quickly fell out of love with [...]]]></description>
			<content:encoded><![CDATA[<p>This week Twitter and Linkedin united to share status updates across their mass social media networks.  I was thrilled, as I love both communities.   As soon as the functionality was released, I was on my Linkedin profile attempting to unite the two applications.  And for a moment, I quickly fell out of love with them and all the social ramblings they represent.</p>
<p>At first, the process was bug ridden and would not connect my profiles.  I am fairly savvy on the computer, so I knew this was not user error.  It was just a few bumps in a pretty elaborate launch.  I waited a day and returned with hopes of more status updates, tweets, and social musings than I could stand.  I was elated to find the bugs of launch resolved and my <a title="Linkedin Profile" href="http://www.linkedin.com/in/rebeccagill" target="_self">Linkedin</a> and <a title="Twitter Profile" href="http://www.twitter.com/websavvymrkting" target="_blank">Twitter</a> accounts are now tied together in one big social media love-fest.</p>
<p>My only problem is, well, me.  I start chatting on Twitter and sending my comments back and forth with other Twitter peeps, only to realize this is all hitting my Linkedin profile.  I received a Linkedin email from my buddy Norm that was commenting on one of my Twitter tweets.  Okay, maybe I need to tone down my tweets little, but the ability to share this content is fabulous.  I’m in social media heaven and the feature was just launched.</p>
<p>So take my warning fellow social media junkies, you need to think twice before you connect Twitter and Linkedin.  If you are job searching on Linkedin, but socializing on Twitter, think twice before you connect your virtual lives.</p>
<p>Now that this marriage has occurred, what could be next?  That would be Linkedin for your mobile device.  Ah, the world of social media just continues to get better all the time.</p>
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		<title>Internet Marketing Guru Matt Cutts Talks Sock Puppet Marketing</title>
		<link>http://www.web-savvy-marketing.com/2009/10/internet-marketing-guru-matt-cutts-talks-sock-puppet-marketing/</link>
		<comments>http://www.web-savvy-marketing.com/2009/10/internet-marketing-guru-matt-cutts-talks-sock-puppet-marketing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:43:57 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Sock Puppet Marketing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=499</guid>
		<description><![CDATA[
Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube.  I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message.   The video that caught my eye was Matt Cutts’ discussion on Sock [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/J-_BnVYuMb0&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/J-_BnVYuMb0&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Last week Google’s <a title="Internet Marketing" href="http://www.web-savvy-marketing.com">Internet marketing</a> Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube.  I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message.   The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing.   Yes you read that correctly.  Mr. Cutts is talking openly about puppets.</p>
<p>Puppets aside, the discussion was in relation to an individual or company creating fake Internet personas for marketing purposes.  While Matt did not go into how Google would react to such tactics, he did provide a very funny puppet commentary to illustrate the process.  While the entertainment value alone was good, Matt briefly described a real-world scenario where one company was fined over $300,000 for creating fake testimonials on the Internet.  He further talked about why he and Google felt this practice was harmful for all involved.</p>
<p>The short of this video is this – Internet marketing is powerful and effective.  People, companies, and the government now consider Internet marketing in the same ranks of traditional marketing techniques.  If a technique wasn’t legal in traditional marketing, it isn’t legal on the Internet either.  If marketing misrepresents anything, it isn’t marketing.  It is just bad business.</p>
<p>Matt summed this up with stating you should avoid anything you wouldn’t want your mother to see or read.   I struggle with this, because I am a mother and I know different mothers nag about different things.  I would be a larger nagger than most.  So, I would modify his statement to caution against any marketing tactic you have to think twice about.  If you question it, don’t do it.  You’ll be much better off in the end.</p>
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		<title>Google and Twitter Make Social Search a Reality</title>
		<link>http://www.web-savvy-marketing.com/2009/10/google-and-twitter-make-social-search-a-reality/</link>
		<comments>http://www.web-savvy-marketing.com/2009/10/google-and-twitter-make-social-search-a-reality/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 18:16:11 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Social Networking & Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Search]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=496</guid>
		<description><![CDATA[Last week Google officially announced their newly formed partnership with Twitter.  The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results.  Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited.  Although this new feature isn’t [...]]]></description>
			<content:encoded><![CDATA[<p>Last week Google officially announced their newly formed partnership with Twitter.  The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results.  Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited.  Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs.</p>
<h3>What does Social Search mean to you?</h3>
<p>If you use Twitter for business, it means you’ve just had your world expand exponentially.  If you have few Twitter followers and struggle finding new Twitters to follow you, don’t despair.  Your tweets will soon be broadcasted to the world.</p>
<p>If you use Twitter for personal communication and you tweet about anything and everything, tweets beware.  Be a bit more careful about what you tweet, because like it or not, your tweets will reach more people than you may want.</p>
<p>As with anything in this Web 2.0 age, think before you type.</p>
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		<title>Google Degrades PageRank</title>
		<link>http://www.web-savvy-marketing.com/2009/10/google-degrades-pagerank/</link>
		<comments>http://www.web-savvy-marketing.com/2009/10/google-degrades-pagerank/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:13:21 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PageRank]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=494</guid>
		<description><![CDATA[Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We&#8217;ve been telling people for a long time that they shouldn&#8217;t focus on PageRank so much; many site owners seem to think it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We&#8217;ve been telling people for a long time that they shouldn&#8217;t focus on PageRank so much; many site owners seem to think it&#8217;s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”</p>
<p>Ms. Moskwa then points to the FAQ section of the forum that states PageRank is one of Google’s 200 plus criteria for performance, but that it is only updated a few times a year so it should not be a focus of SEO consultants.  The FAQ continues with a suggestion of focusing on Google Analytics and a website’s actual performance.</p>
<p>So PageRank is not fully dead, just not nearly as important as solid and unique page content.  In the end is this news at all?  Didn’t we already know content was king?</p>
]]></content:encoded>
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		<title>Thirty Top WordPress Plugins</title>
		<link>http://www.web-savvy-marketing.com/2009/10/thirty-top-wordpress-plugins/</link>
		<comments>http://www.web-savvy-marketing.com/2009/10/thirty-top-wordpress-plugins/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 15:41:54 +0000</pubDate>
		<dc:creator>Rebecca Gill</dc:creator>
				<category><![CDATA[Blog Management]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.web-savvy-marketing.com/?p=490</guid>
		<description><![CDATA[If you&#8217;ve ever used WordPress, you know the mass of WordPress&#8217; functionality resides in the plugins.  Any high quality theme, blog, or website is loaded up with plugins.  The problem is not the ability to locate plugins, but the plugin&#8217;s actual ability to work without the need for special coding.
Below is a list of my [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve ever used WordPress, you know the mass of WordPress&#8217; functionality resides in the plugins.  Any high quality theme, blog, or website is loaded up with plugins.  The problem is not the ability to locate plugins, but the plugin&#8217;s actual ability to work without the need for special coding.</p>
<p>Below is a list of my favorite plugins.  These plugins are both functional and easy to use.  The augment WordPress&#8217; core functionality and require little or no coding.</p>
<ol>
<li>Add to Any: Share/Save/Bookmark Button &#8211; Help readers share, bookmark, and email your posts and pages using any service.</li>
<li>All in One SEO Pack – Supports easy definition of page specific meta tags for search engine optimization.</li>
<li>AWS Easy Page Link – Easy interlinking between pages when writing content.</li>
<li>Breacrumb NavXT &#8211; Generates breadcrumb trails for your WordPress blog or website.</li>
<li>Contact Form 7 – Simple and fully customizable contact form.</li>
<li>Dagon Design Sitemap Generator &#8211; Generates a fully customizable sitemap.</li>
<li>Datafeedr Random Ads V2 &#8211; Aallows you to simply and easily show random ads anywhere in your template files or using widgets.</li>
<li>Events &#8211; Enables a list of events with a static countdown to date in both pages and sidebar.</li>
<li>Featured Content Gallery – Rotating images on home page.</li>
<li>Fun with Sidebar Tabs &#8211; Adds a tabbed sidebar to existing themes.</li>
<li>Google Maps Anywhere – Interactive map to locations utilizing Google maps.</li>
<li>KB Robots.txt – Creates a standard robot.txt file for regular WordPress and WordPress MU.</li>
<li>Link to Post – Supports easy internal linking to post entries.</li>
<li>List Pages Shortcode &#8211; Introduces the [list-pages] and [child-pages] shortcodes for easily displaying a list of pages within a post or page.</li>
<li>PhotoSmash &#8211; PhotoSmash Galleries makes it easy to create photo galleries in posts or pages that your users can upload images into for sharing with other users.</li>
<li>Really Simple CAPTCHA – CAPTCHA field that supports multiple contact forms.</li>
<li>Show IDs – Adds a column to the administrative dashboard to show page and post ID’s.</li>
<li>Simple Google Sitemap &#8211; Generate a sitemaps.org compatible XML sitemap of your WordPress.</li>
<li>Simple Image Link – Sidebar images within existing sidebar format</li>
<li>Simple:Press Forum – Easy to configure forum that integrates with the standard version of WordPress.</li>
<li>Simple Sidebar Navigation – Adds in a customized menu within sidebar widgets.  Support multiple instances and integrated easily with tabbed sidebars.</li>
<li>Social Homes &#8211; Adds a sidebar widget containing a subtle list of all your social homes as linked favicons.</li>
<li>Special Text Boxes &#8211; Adds simple colored text boxes to highlight some portion of post text. Use it for highlights warnings, alerts, infos and downloads in your blog posts.</li>
<li>Subscription Options &#8211; Adds subscription option icons for your RSS Feed URL; your FeedBurner Email Service URL and your Twitter Stream URL.</li>
<li>TinyMCE Advanced &#8211; Enables advanced features and plugins in TinyMCE.</li>
<li>TubePress &#8211; Displays professional YouTube galleries in your posts, pages, and/or sidebar.</li>
<li>Twitter Friends Widget &#8211; Widget to display your Twitter Friends in the sidebar.</li>
<li>WP-Table Reloaded &#8211; allows you to create and easily manage tables in the admin area of WordPress. A comfortable backend allows an easy manipulation of table data. You can then include the tables into your posts, on your pages or in text widgets by using a shortcode or a template tag function. Tables can be imported and exported from/to CSV, XML and HTML.</li>
<li>WP Easy Uploader &#8211; Easily upload any type of content without the need for FTP.</li>
<li>WP-DBManager &#8211; Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database.</li>
</ol>
]]></content:encoded>
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