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Archive for Search Engine Optimization

SEO Scams and Newbies Realm of Gullibility

One of my all-time favorite tv shows is The Twilight Zone. I particularly like Rod Serling’s memorable opening narration: “There is a sixth dimension, beyond that which is known to newbies. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, and it [...]

State of the Index Presentation is a Great Read

At last week’s PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements. This is a good read for website developers, in-house webmasters, and SEO consultants. From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways. State of the Index

Google Degrades PageRank

Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools. In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s [...]