Whenever I create a new website for a client, I always tell them the website is only the core foundation of strong SEO. Strong SEO requires a solid, well planned, and long-term link building campaign. Interestingly enough, as I prepare for a live Q&A sessions for my friends over at JuJuQ on the subject, I found myself an email to a client nagging him about building inbound links for a brand new website we launched last Wednesday. Inbound links are a huge part of SEO and since I’m an organic SEO girl, I cannot help but talk about creating inbound links. Read more
Ten Steps to Quality Link Building and Strong Organic SEO
Posted in: Search Engine Optimization | August 24, 2010
Pay Per Click Campaigns: The Black Hole of the Internet
Posted in: Search Engine Optimization | April 2, 2010
I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search. I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending hundreds to thousands of dollars per month for years. They’ve been doing it for so Read more
When You Know Good SEO, Bad SEO is Like a Neon Sign
Posted in: Search Engine Optimization | March 26, 2010
This week I was working on a project for a long-term client of mine. In doing some online research I visited a large number of B2B software developer websites. Some were large companies and some were smaller niche players. I was disappointed at the large percentage of these websites that were using less than stellar SEO practices. Technology companies own these websites and I would have imagined they’d know better. Back in my early days of SEO (search engine optimization) I was overwhelmed by the over abundance of SEO information on the Internet. I didn’t know whom to believe and I Read more
SEO Scams and Newbies Realm of Gullibility
Posted in: Search Engine Optimization | November 25, 2009
This blog post was authored by marketing consultant, David Jackson, who is the owner of Free Marketing Tips Blog. This article is available as a courtesy entry from SiteProNews.com. One of my all-time favorite tv shows is The Twilight Zone. I particularly like Rod Serling’s memorable opening narration: “There is a sixth dimension, beyond that which is known to newbies. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, and it lies between the pit of newbies gullibility and the sunlight of their naiveté. This is the Read more
State of the Index Presentation is a Great Read
Posted in: Search Engine Optimization | November 18, 2009
At last week's PubCon conference in Las Vegas, Matt Cutts gave a presentation on Google and recent Google advancements. This is a good read for website developers, in-house webmasters, and SEO consultants. From Social Search to Pagetest to Google Web Toolkit, Matt gives a number of good takeaways. State of the Index Read more
Google Degrades PageRank
Posted in: Search Engine Optimization | October 22, 2009
Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools. In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” Ms. Moskwa then points Read more
Top Ten Reasons I am Falling in Love with Matt Cutts
Posted in: Search Engine Optimization | August 18, 2009
10. He knows SEO. 9. He knows SEO and is informative. 8. He knows SEO, is informative, and entertaining all at the same time. 7. He is a geek. 6. He is a geek and was an Internet geek way before it was cool. 5. He is a geek, was an Internet geek way before it was cool, and manages to make money while pursing his passion. 4. He loves cats. 3. He loves cats and lets his cats work with him. 2. He loves cats, lets his cats work with him, and proudly displays this to the world. 1. He makes me look normal. Read more
Are You Calling Me Ugly? The Quest for Seach Friendly URL’s
Posted in: Search Engine Optimization | August 4, 2009
Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF). Ugly or Just Confusing? Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. More importantly, Read more