Search Engine Optimization

304 Link Building Opportunities

Posted in: Search Engine Optimization | December 5, 2011
Link Building Branch With People

Let the Link Building Begin! Your new website just went live so you’re now enjoying the fruits of your labor and admiring the exceptional job you and your team did on design and development. The project is finally over and it is time to settle back and wait for your website traffic to climb to new heights. Reality check! I repeat - it is time for a reality check. You’re about half done with your quest for internet dominance. The research, website design, build out, and on-page SEO are all only part of your ongoing battle for visitors and conversions. Link building is not only necessary Read more

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Web Design Ain’t Over Until the SEO Sings

Posted in: Search Engine Optimization | October 10, 2011
SEO Singing

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts.  You are ready to go live with your beautiful new website.  Ah, not so fast.  You’re forgetting the SEO consultant has the last word and no website should go live until your SEO guru dots all the I’s and crosses all the T’s. At Web Savvy Marketing we work on a good mix of web design projects and straight SEO consulting.  Our website design clients typically select us because our process is integrated with full search engine optimization.  The funny part is that they're Read more

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I Owe Bing a Big Fat Apology

Posted in: Search Engine Optimization | August 14, 2011
Sorry Bing

Bing I owe you an apology. As of this weekend, I’ve realized I owe you one big fat public apology. For years I’ve dismissed Microsoft and I was a loyal fan of Google. This weekend you made me see a new you. A new, improved and pretty cool Bing. On Saturday morning I was drinking my coffee, surfing the web, and reading blog posts. Yes I am an SEO (aka nerd) and this is what we do on a Saturday morning. As I explored the web I happen to run across a blog post on Bing’s Webmaster Center blog. I’ll be honest, I don’t even know how I got there but I did and I was happy I did. I started Read more

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Keyword Research for the Average Joe

Posted in: Search Engine Optimization | August 8, 2011
SEO Word Cloud

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula.  I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research.  While this works, the activity of keyword research doesn’t have to be so convoluted that the average person can’t do Read more

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With Good SEO Google Has a Memory Like an Elephant

Posted in: Search Engine Optimization | August 4, 2011
Google-TN

I’ve always said short-term memory is like lake front property. There is only so much lake front property to go around and you have to allocate it to the most important things within your life. Now that I’m forty, my lake front property – aka my short-term memory – seems to erode faster with each passing day. Google is far from forty and has a memory like an elephant. Good SEO only makes this elephant stronger. My SEO Efforts Will Outlive Me This concept has been overly apparent to me this last year. As I left my prior life and launched my own company I knew I could easily Read more

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Accountant Turned SEO

Posted in: Search Engine Optimization | August 2, 2011
Marketing Research Chart: Formalizing SEO processes adds up to large gains

Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this SEO started out as an accountant. My Reality Check as a Future Accountant My college years were self-funded. I lived off waiting tables and I paid tuition via grants and loans. My 30+ hour work weeks were spent waiting tables. My days as a server did more than just bring in money. They taught me about sales, marketing, and why I’d make a horrible accountant. I said a horrible accountant, Read more

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DIY SEO or Professional SEO Consultant?

Posted in: Search Engine Optimization | June 13, 2011
DIY SEO Dude

What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since you are your own SEO expert, you are in control of everything. On the flip side, DIY SEO can also be very time consuming and it can lead you down a dark path of destruction without you ever even knowing. It can also give you a false sense of security and make you believe you know enough to be effective, when in reality you know enough to be dangerous. The Case of Harry, the DIY SEO Over the Read more

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Bad Website Architecture: The Silent SEO Killer

Posted in: Search Engine Optimization | February 21, 2011
The SEO Killer

My focus is small business marketing, so I encounter a lot of people who have tried a do-it-yourself SEO approach to internet marketing. The semi-savvy business owner thinks his SEO knowledge is pretty darn good, yet he just can’t figure out why he isn’t seeing increases in website traffic. In our conversation he provides obscure long-tail keywords to illustrate his SEO tactics are working. He also tells me he lacks traffic and real revenue resulting from all the time he has allocated to his SEO research and implementation efforts. He finally informs me that he cannot allocate a Read more

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The Magic Formula of Great SEO

Posted in: Search Engine Optimization | February 7, 2011
Traffic Source Overview

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was a good year for SEO and Google Analytics agrees with me. The Data Doesn’t Lie I decided to Read more

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What’s Your Threshold of SEO Pain?

Posted in: Search Engine Optimization | February 2, 2011
SEO Pain

My husband and I are finishing our basement and attempting to make it the cool place for our kids and their friends. Whenever we make a major purchase, the decision always boils down to my financial pain threshold. I don’t know the competitive market price for granite or quartz, but I know my budget and what I can afford. My list of wants end up being scaled back to what my bank account will allow. As we discuss a custom bar and bamboo flooring (I’m a bit high maintenance I’m told), it reminds me of my SEO clients. Like myself, they themselves have a pain threshold. While we both Read more

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