I have been visiting CNN's website for years. Rarely do I pay much attention to their polls, but today their poll catch my eye. The poll questions was "Which search engine do you use?" and the answer was Google. No surprise there for many of us, although I was surprised by how low Bing really was on the usage chart. As of this posting, 198,584 people voted and their results are fairly close to what we see on other websites and analyst reports. Website Usage Results Search Engine Percentage Votes Google 85% Read more
Search Engine Marketing
CNN Polls Website Visitors On Their Search Engine
Posted in: Search Engine Marketing | December 17, 2009
July brings a Boohoo for Yahoo and Pal Bing
Posted in: Search Engine Marketing | August 26, 2009
Search volume inched up from June to July, but this change didn’t benefit everyone. Both Yahoo and Bing lost paid referral traffic in July, while Google rose slightly. After all the fanfare and money Microsoft threw on Bing’s arrival, the search engine gossip and hall chatter only lasted for a short time. The newness factor appears to be disappearing. This Internet marketer projected this, as I felt Bing was a complete bust. And while I do like Yahoo better than Bing, I still cannot see how either company is going to catch rival Google. I would like to say the pay-per-click Read more
Bing, Bologna, or Just Bad?
Posted in: Search Engine Marketing | June 22, 2009
Microsoft recently released a new search engine called Bing. This search engine is supposed to go head to head with Google, although in my opinion, this Bing vs. Google war is not much of a war at all. While Bing and Yahoo may be able to fight the good fight against each other, Bing is in no position to take on the well known behemoth Google. Google regularly amasses between 70-80% of search volume, which leaves little marketing and advertising dollars for those “other” search engines to vie for and actually obtain. Those who know Microsoft, know Microsoft has the funds and Read more
If SEO is Important, Just Start Wagging Your Tail
Posted in: Search Engine Marketing | March 14, 2009
If search engine marketing and optimization is important and fast results are a requirement, long tail keywords are a critical element to driving increased traffic to your website. What are long term keywords? They are very focus keywords or phrases that are highly targeted to your target market or product and service offering. The downside is these phrases is that while being very targeted, the also offer lower overall visitor traffic. This inherent negative is quickly replaced by the extremely focused website visitors that do find your site. I will use my husband to illustrate this Read more