If You Build It, They Will Come

When it comes to conversations on search engine optimization and Internet marketing, by far, one of my all time favorite comments was "but I thought if you build it, they will come." This was made by a co-worker of mine some five or so years ago when we were discussing our corporate website. We then sat down together and had a frank, one on one discussion about designing websites that are both beautiful to view and easy to reach via a Google or Yahoo search. Developing a world class website provides little value if no one finds it. If you are the thought leaders of your industry and you Read more