Internet Guru Matt Cutts Talks Sock Puppet Marketing

Posted in: Internet Marketing | October 26, 2009

Last week Google’s Internet marketing Guru Matt Cutts posted a new video in their Webmaster Central Channel on YouTube.  I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message.   The video that caught my eye was Matt Cutts’ discussion on Sock Puppet Marketing.   Yes you read that correctly.  Mr. Cutts is talking openly about puppets. Puppets aside, the discussion was in relation to an individual or company creating fake Internet personas for marketing purposes.  While Matt did not go into how Google would Read more

Tagged With: , , , ,

Google and Twitter Make Social Search a Reality

Posted in: Social Networking & Social Media | October 25, 2009

Last week Google officially announced their newly formed partnership with Twitter.  The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results.  Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited.  Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs. What does Social Search mean to you? If you use Twitter for business, it means you’ve just had your world expand Read more

Tagged With: , , , , , , ,

Google Degrades PageRank

Posted in: Search Engine Optimization | October 22, 2009

Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” Ms. Moskwa then points Read more

Tagged With: , , , ,

Thirty Top WordPress Plugins

Posted in: Blog Management | October 1, 2009

If you've ever used WordPress, you know the mass of WordPress' functionality resides in the plugins.  Any high quality theme, blog, or website is loaded up with plugins.  The problem is not the ability to locate plugins, but the plugin's actual ability to work without the need for special coding. Below is a list of my favorite plugins.  These plugins are both functional and easy to use.  The augment WordPress' core functionality and require little or no coding. Add to Any: Share/Save/Bookmark Button - Help readers share, bookmark, and email your posts and pages using any Read more

Tagged With: , , ,

When the Secret Service Goes After Social Media Misfits

Posted in: Social Networking & Social Media | September 29, 2009

Social media is not for everyone and the events of the last few days are a classic example of why this statement is true. Over the weekend a poll was released on Facebook that questioned the public’s desire to have someone kill President Obama. Yes, as amazing as it is, this story is true. Facebook responded quickly and shutdown both the poll and the third party application used to generate it. While some may dismiss this as just pure silliness, it is not. It is not only a very sad display of social media usage; it is a reminder that your personal activity on the Internet has Read more

Tagged With: , , , ,

Google Officially Announces Meta Keywords Are Dead

Posted in: Search Engine Optimization | September 22, 2009

Google, and in particular Internet guru Matt Cutts, formally end SEO consultant chatter and announce Google’s policy of keyword utilization by posting a video on Google’s Webmaster Blog. In the very direct posting, Matt said Google no longer uses meta based keywords for primary organic search, but quantified this statement by also stating Google does still use meta keywords for the search appliance. What does this mean? For some SEO consultants, it means meta keywords can be completely ignored. I consider this the lazy approach. For me, this means I will take note and simply not place Read more

Tagged With: , , , , , , ,

9/11 Remembered Through the Eyes of Social Media

Posted in: Social Networking & Social Media | September 10, 2009

I was sitting by my computer when the phone rang. My sister was calling my office in the middle of a workday, which was very odd. Did you hear was all I remember her saying and then silence – utter silence. I had not heard about the 9/11 attacks and quite frankly I almost did not believe her. I tried to access CNN’s website, but our Internet lines were jammed with activity and my screen stood in an abyss of grayness. I was completely cut off from the world or at least this is how I felt. I remember walking quickly to our corporate cafeteria in hopes CNN was on the tiny TV that Read more

Tagged With: , , , , ,

Michigan Embraces Social Media with Pure Michigan

Posted in: Social Networking & Social Media | September 9, 2009

I am a born and raised “Michigander”. I am also, an Internet marketing consultant. This summer my two loves united as the State of Michigan embraced social media and pursued vacationers through hardcore social media and online advertising. I am not only a Michigan girl; I was raised in a very small northern Michigan town that financially existed off of tourism. The survival of my little town of roughly 2,000 people is based on the cottage rentals, canoe trips, and bar tabs of summer vacationers. In recent years I’ve watched many of these businesses close as tourism flattened in Read more

Tagged With: , , ,

Blogger Turns Ten and Still Dominates Competitors

Posted in: Blog Management | September 3, 2009

Blogger is a Google application that is used by millions of people each month to produce and host personal and business-related blogs. Last month the application turned ten years old, which is rather old for Web2.0 applications. My first blog was hosted on Blogger and remnants of it still exist there today. While I’ve used Blogger in the past, I personally, have officially defected to WordPress, as I quickly outgrew Blogger’s functional capabilities. This little birthday celebration led me to wonder if Blogger is as popular as it once was years ago. I also wonder how it fairs Read more

Tagged With: , , , ,

How Long Does it Really Take to Get Indexed by Google?

Posted in: Googlelicoius | September 1, 2009

It seems like just a few years ago it took Google forever to index a new URL and website. Well maybe not, but for anyone working on Internet marketing it felt like it took Google forever to index a new URL. Things have changed and Google is different these days. Remember the Six Million Dollar Man intro? “We can rebuild him. We have the technology. We can make him better than he was before. Better. Stronger.” That’s what I think of Google. Google is better. Okay I may have just dated myself with the analogy, but Google reminds me of the TV show intro. Google is better, Read more

Tagged With: , , , ,
« Older Posts
Newer Posts »