Professional Background

Rebecca has a well-rounded business background that began back in 1994 when she graduated from Central Michigan University’s School of Accounting.  Upon receiving her Bachelor of Business Administration degree, she began her career as an Operations Manager at Lowry Computer Products and focused on developing her skill-set in core business activities such as inventory management, purchasing and vendor negotiations, customer service, and accounting information systems.

Rebecca’s expertise quickly began to develop a much broader scope as she joined Technology Group International as a Senior Consultant.  At TGI she further cultivated her love of technology and strengthened her abilities in the project management, training, and consulting of enterprise software solutions.  After leaving TGI she joined Delphi’s Safety and Interior division as a Sales Manager and led the pursuit of new business opportunities with the General Motors and DaimlerChrysler.  While at Delphi she received the division’s top sales award for achieving excellence in sales and customer satisfaction.

In more recent years Rebecca rejoined Technology Group International as TGI’s Vice President of Marketing.  In this role Rebecca greatly expanded TGI’s branding and industry presence through the creation and execution of a strategic and highly focused Internet marketing campaign.  These efforts brought TGI’s lead generation to new levels and helped provide the foundation for exponential sales growth.

While at TGI, Rebecca grew her love of technology by realigning TGI’s traditional marketing methodology to focus on Internet marketing, search engine optimization, social media management, and ongoing website design and development.  Unable to quench this desire for technology-based marketing, Rebecca left TGI to start her own Internet marketing firm.

With the launch of Web Savvy Marketing, Rebecca is able to focus entirely on leveraging the Internet to help small and mid-market businesses (SMB).  As President of an Internet marketing firm, Rebecca is able to utilize her love for online marketing and website promotion to assist small and mid-marketing B2C and B2B organizations achieve long-term business success through online marketing and public relations.

Specialties

B2B and B2C Sales and Marketing Management, Public Relations, Event Management, Public Speaking, Internet Marketing, Affiliate Marketing, Search Engine Optimization, SEO, SEM, Web 2.0, Social Media, Social Networking, Paid Search, Pay-Per-Click Campaign Management, Website Design, Website Promotion, Article Creation and Syndication, Copywriting, ERP Software Solutions, Accounting Information Systems, Customer Relationship Management, CRM, Project Management, Technology Evaluation, Software Selection, Consulting, End User Training, Implementations, WordPress, Joomla, Google Analytics

Achievements

• Creator and publisher of successful ERP software blog with membership of over 5,000 subscribers.
• Social networking efforts have been highlighted by IT Toolbox and Ziff Davis for excellence in information technology, social networking, and blog management.
• Published articles as guest contributor, feature author, and technical blogger to a variety of publications including Adhesives and Sealants Industry, Accounting Software 411, Backbone Magazine, Ceramics Industry, Contract Manufacturing & Packaging, IT Toolbox, National Federation of Independent Business, Professional Door Dealer, Progressive Distributor, Manufacturing.Net, Food Manufacturing, Start-IT Magazine, and Ziff Davis’ IT Link.

Awards

• 2007 The CPA Technology Advisor 40 Under 40
• 2002 Delphi Corporation Divisional Sales Award
• 1997 Lowry Computer Products Presidents Club Award

Association Membership

• Search Engine Marketing Professional Organization | SEMPO
• Michigan Council of Women in Technology | MCWT
• Institute of Management Accountants | IMA
• Girl Scouts of America