Professional Background
Rebecca has a well-rounded business background that began back in 1994 when she graduated from Central Michigan University’s School of Accounting. Upon receiving her Bachelor of Business Administration degree, she began her career as an Operations Manager at Lowry Computer Products and focused on developing her skill-set in core business activities such as inventory management, purchasing and vendor negotiations, customer service, and accounting information systems.
Rebecca’s expertise quickly began to develop a much broader scope as she joined Technology Group International as a Senior Consultant. At TGI, she further cultivated her love of technology and strengthened her abilities in the project management, training, and consulting of ERP software solutions. After leaving TGI she joined Delphi’s Safety and Interior division as a Sales Manager and led the pursuit of new business opportunities with the General Motors and DaimlerChrysler. While at Delphi she received the division’s top sales award for achieving excellence in sales and customer satisfaction.
In more recent years Rebecca rejoined TGI’s as Vice President of Marketing. In this role Rebecca greatly expanded TGI’s branding and industry presence through the creation and execution of a strategic and highly focused Internet marketing campaign. These efforts brought TGI’s lead generation to new levels and helped provide the foundation for exponential sales growth.
While at TGI, Rebecca grew her love of technology by realigning TGI’s traditional marketing methodology to focus on Internet marketing, organic SEO, social media marketing, and ongoing website design and development. Unable to quench this desire for technology-based marketing, Rebecca left to start her own Internet marketing firm in 2009.
With the launch of Web Savvy Marketing, Rebecca is able to focus entirely on leveraging the Internet to help small and mid-market businesses (SMB). As President of an Internet marketing firm, Rebecca is able to utilize her love for marketing, technology, and sales to assist small and mid-marketing B2C and B2B organizations achieve long-term business success through online marketing and public relations.
Rebecca manages Web Savvy Marketing’s day to day activities, is an active blogger, and teaches three workshops including Social Media Boot Camp, SEO Boot Camp, and Blogging Boot Camp.
Achievements
- Social networking efforts have been highlighted by IT Toolbox and Ziff Davis for excellence in information technology, social networking, and blog management.
- Blog posts republished by several publications and online portals including Backbone Magazine, IT Toolbox, Liquida, Real-World Java, Search Engine Roundtable, SERPD.com, Social Media Today, Sphinn.com, SYS-CON Media, Technorati, and Ziff Davis’ IT Link.
- Creator and publisher of successful ERP software blog with membership of over 5,000 subscribers.
- Published articles as guest contributor, feature author, and technical blogger to a variety of publications including Accounting Software 411, Adhesives and Sealants Industry, Ceramics Industry, Contract Manufacturing & Packaging, Food Manufacturing, Manufacturing.Net, National Federation of Independent Business, Professional Door Dealer, Progressive Distributor, and Wired Magazine.
Specialties
Marketing, B2B Marketing, B2C Marketing, WordPress Website Design, Web Promotion, Internet Marketing, Search Engine Optimization, Organic SEO, Local Search Marketing, SEM, Web 2.0, Social Media Management, Social Networking, WordPress Consulting, Blog Set Up and Management, Blogging, Article Creation and Syndication, Copywriting, Technology Marketing, Sales, Public Relations, Event Management, and Public Speaking
Association Membership
- Search Engine Marketing Professional Organization | SEMPO
- American Marketing Association | AMA
- Automation Alley
- Michigan Council of Women in Technology | MCWT
- Lakes Area Chamber of Commerce
- Better Business Bureau
- Girl Scouts of America
Awards
- 2007 The CPA Technology Advisor 40 Under 40
- 2002 Delphi Corporation Divisional Sales Award
- 1997 Lowry Computer Products Presidents Club Award