Suggested Reading:10 Words I Would Love To See Banned From Press Releases

Today I read an article titled 10 Words I Would Love To See Banned From Press Releases that was written by Robin Wauters. Very rarely do I become excited about an article. This one was different because Robin was 100% correct in her assessment of the modern day press release and she stated what so many of us Internet marketing consultants would like to scream from our rooftops.

A well-planned Internet marketing campaign will integrate a regular release of press releases, blog entries, and articles. While I would like my clients to release two blog entries and one press release per week, these are very unrealistic expectations for most companies. We therefore find a happy middle ground between what I would like to publish and what is feasible. The trick is to deliver quality contact on a continual basis. Quality contact includes press releases that are about a newsworthy topic and that are without exaggerated sales hype that offer little or no value. Robin touches on this in her article and points out the absurdity in the modern day practice of press releases.

You can read Robin’s entire article on Techcrunch’s website.